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1. 2. 3. 4.
Go
wide
Go
big
Give
back
Go
deep
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Go wide before
going deep
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Work in the best
agency you can.
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Exposure is
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Dig your ditches.
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Embrace
errors while
learning.
They open your brain
to learning new skills
at a cellular level.
https://hubermanlab.com/
how-to-learn-skills-faster/
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Be curious.
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Do everything
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But we only do…
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•Do pro bono work
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•Do pro bono work
•Build your passion
website
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•Do pro bono work
•Build your passion
website
•Friends + family
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The Two Octobers way:
•Define the problem
•Gather + explore data
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The Two Octobers way:
•Define the problem
•Gather + explore data
•Extract insights
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The Two Octobers way:
•Define the problem
•Gather + explore data
•Extract insights
•Form hypothesis
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The Two Octobers way:
•Define the problem
•Gather + explore data
•Extract insights
•Form hypothesis
•Execute test
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The Two Octobers way:
•Define the problem
•Gather + explore data
•Extract insights
•Form hypothesis
•Execute test
•Track + continuously improve
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Learn about +
remove bias
https://thedecisionlab.com/biases-index
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Learn to prioritize
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What should we do
and when should we
do it?
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Impact
High
Low
Easy
Hard
Ease of implementation
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Important
Very
Not
VERY
Not
Urgent
Urgent + Important
Not Urgent + Important
Not Urgent + Not Important Urgent + Not Important
DO / DECIDE
IMMEDIATELY
DECIDE
WHEN YOU’LL
DO IT
DO / DECIDE
LATER
The Eisenhower Matrix
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1. 2. 3. 4.
Go
wide
Go
big
Give
back
Go
deep
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Ikigai is a Japanese concept that
means your 'reason for being.'
Iki = life and gai = value or worth.
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Connect with your heroes.
Here’s how!
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• Like
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• Like
• Comment
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• Like
• Comment
• DM
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Hey Hey! When are we going
to do a Zoom? I'd really dig
meeting you!
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Yo! Just saw Greg’s tweet
mentioning your “Speed to
insight”. Makes me want to do
a Zoom with you if you’re
open to it.
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Seek as much wisdom
and perspective as
possible from others.
Heather
Physioc
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Be a spider.
Build your web.
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Community
Join or build your own.
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Community exposed me to a new
world of possibilities.
It showed me examples and
precedents of people who had
achieved things I thought were
impossible, giving me a north star
to aim for.
Chima Mmeje
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Christina
Ehrensberger
In terms of my career, I receive a lot
of requests to collaborate with
brands, I now have a seat at tables
that I would never have gotten if it
wasn’t for Latinas en SEO.
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1. 2. 3. 4.
Go
wide
Go
big
Give
back
Go
deep
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Write a blog.
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Host a podcast.
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Learn to speak.
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It doesn't matter what you want.
There's always somebody
who has what you want
and they're almost always
a better communicator
than we are.
Brenden
Kumarasamy
MasterTalk
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• It will make you a better thinker
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• It will make you a better thinker
• It will open many professional doors
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• It will make you a better thinker
• It will open many professional doors
• You’ll make friends all over
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• It will make you a better thinker
• It will open many professional doors
• You’ll make friends all over
• You’ll learn the communication skills
necessary to work at the highest
levels
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Tom Critchlow’s Skills Maturity matrix
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Storytelling - I think now
more than ever before we
have to know how to take
insight and communicate it
to clients in a commercial
way.
Carrie Rose
Sterling Sky
noahlearner #MozCon
You need to ask for what you
want. Period.
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Chase what you want and
don’t settle for what you get.
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•The 10% target.
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•The 10% target.
•Anything you want, you should try for
at least 10 times.
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•The 10% target.
•Anything you want, you should try for
at least 10 times.
•You’ll get comfy failing 90% of the time.
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Inertia / status quo
bias.
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Uncertainty.
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Loss aversion.
Pain of losing is 2X the
pleasure of winning.
Kahneman, D., & Tversky, A. (1977). Prospect
Theory. An Analysis of Decision Making Under Risk