Design of the Past, Present, and Future - Big Design 2018 Keynote

Slide 1

Slide 1 text

No content

Slide 2

Slide 2 text

ANXIETY

Slide 3

Slide 3 text

In the future there will be no more designers. FINISH THIS SENTENCE

Slide 4

Slide 4 text

In the future there will be no more designers.

Slide 5

Slide 5 text

FINISH ANOTHER SENTENCE In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.

Slide 6

Slide 6 text

In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.

Slide 7

Slide 7 text

In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant. PHILIPPE STARCK 2008 opinionator.blogs.nytimes.com/2008/04/14/starck-raving

Slide 8

Slide 8 text

PHILIPPE STARCK 2008 a provocation

Slide 9

Slide 9 text

1999

Slide 10

Slide 10 text

LARRY KEELEY 1999 New creative software programs   will make designers obsolete. IDCA: International Design Conference in Aspen (1999)

Slide 11

Slide 11 text

1962

Slide 12

Slide 12 text

It is just the cognitive limits on the   number of interactions a designer can manipulate,   which make the unaided designer obsolete in the face   of the large complexes of requirements he meets today. Christopher Alexander and Marvin L. Manhein, The Design of Highway Interchanges. Cambridge: Department of Civil Engineering, MIT, 1962. CHRIS ALEXANDER 1962

Slide 13

Slide 13 text

no more designers 2008 designers obsolete 1999 the unaided designer obsolete 1962

Slide 14

Slide 14 text

HIGH LOW ARTIFACTS TRANSFORMATIONS COMPLEXITY EXPERIENCES THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 The field of design is changing. Buchanan’s four orders of design (2001) demonstrates the field’s past and possible futures. Problems of Communication Problems of Construction Problems of Action Problems of Integration Participation Interaction Interface Transaction

Slide 15

Slide 15 text

20th century design FROM THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Simplicity of form, function, materials, and manner. Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 Problems of Communication Problems of Construction Problems of Action Problems of Integration

Slide 16

Slide 16 text

THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Problems of Communication Problems of Construction Problems of Action Problems of Integration 20th century design FROM Making the complex manageable; Rendering the complicated meaningful. Simplicity of form, function, materials, and manner. TO 21st century design Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23

Slide 17

Slide 17 text

20th century design FROM Making the complex manageable; Rendering the complicated meaningful. Simplicity of form, function, materials, and manner. TO 21st century design THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 Design of systems increasingly complex < Problems of Communication Problems of Construction Problems of Action Problems of Integration

Slide 18

Slide 18 text

the unaided designer obsolete 1962 designers obsolete 1999 no more designers 2008

Slide 19

Slide 19 text

no more designers 2008 designers obsolete 1999 the unaided designer obsolete 1962 participants 2017

Slide 20

Slide 20 text

Design has evolved from the design of objects   both physical and immaterial, to the design of systems,   to the design of complex adaptive systems.   This evolution is shifting the role of designers;   they are no longer the central planner,   but rather participants within the systems they exist in. JOI ITO 2017 pubpub.org/pub/designandscience

Slide 21

Slide 21 text

Design jobs that will die: User Experience Designer Visual Designer Design Researchers Traditional Industrial Designers Chief Design Officers Design jobs that will grow: Virtual Interaction Designer Specialist Material Designer Algorithmic/AI Designers Post-Industrial Designers Design Strategists fastcompany.com/3063318/5-design-jobs-that-wont-exist-in-the-future There may be some design jobs that “die” … 5 Design Jobs That Won’t Exist In The Future from design leaders from frog, Artefact, and IDEO

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

No content

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

No content

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

No content

Slide 48

Slide 48 text

No content

Slide 49

Slide 49 text

No content

Slide 50

Slide 50 text

No content

Slide 51

Slide 51 text

No content

Slide 52

Slide 52 text

No content

Slide 53

Slide 53 text

No content

Slide 54

Slide 54 text

No content

Slide 55

Slide 55 text

No content

Slide 56

Slide 56 text

No content

Slide 57

Slide 57 text

No content

Slide 58

Slide 58 text

No content

Slide 59

Slide 59 text

No content

Slide 60

Slide 60 text

No content

Slide 61

Slide 61 text

No content

Slide 62

Slide 62 text

No content

Slide 63

Slide 63 text

No content

Slide 64

Slide 64 text

No content

Slide 65

Slide 65 text

No content

Slide 66

Slide 66 text

No content

Slide 67

Slide 67 text

No content

Slide 68

Slide 68 text

No content

Slide 69

Slide 69 text

No content

Slide 70

Slide 70 text

No content

Slide 71

Slide 71 text

No content

Slide 72

Slide 72 text

No content

Slide 73

Slide 73 text

No content

Slide 74

Slide 74 text

No content

Slide 75

Slide 75 text

No content

Slide 76

Slide 76 text

No content

Slide 77

Slide 77 text

No content

Slide 78

Slide 78 text

No content

Slide 79

Slide 79 text

No content

Slide 80

Slide 80 text

No content

Slide 81

Slide 81 text

No content

Slide 82

Slide 82 text

No content

Slide 83

Slide 83 text

No content

Slide 84

Slide 84 text

No content

Slide 85

Slide 85 text

No content