Embracing AI in SEO: How to 10x your SEO leveraging AI bots #BrightonSEO

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Embracing AI in SEO   How to 10x your SEO leveraging AI bots Aleyda Solis   ORAINTI speakerdeck.com/aleyda/ @aleyda

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Large language models (LLMs) represent the biggest   change in the world of search since Google

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO How will search change with Google SGE?   You can take a look at this review I did when testing it https://www.aleydasolis.com/en/search-engine-optimization/a-few-thoughts-on-my-initial-google-sge-experience/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO AI’s LLMs are also disrupting how we produce everything in SEO

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO This is where we are now

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO It has been also accelerated by Google accepting   AI content as long as is high quality, original and useful https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO As well as the launch of new AI tools and further integration of AI into the ones we currently use aiprm.com Writesonic Frase

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO For example, when generating content, with tools like   Frase integrating easy to use at scale AI features frase.io

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO This has sadly already caused content originality and quality issues due to lack of validation, hurting SEO reputation & trust

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO AI on autopilot, despite the latest advancements will lack quality and only end up hurting your reputation & rankings

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATB It’s why for safe, quality results, it’s fundamental to follow a validation process, like the one of Aleksandr Tiulkanov

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO It’s also important to consider what Large Language Models (LLMs) are and aren’t good for

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO It’s possible to leverage AI in our SEO tasks for much more beyond content generation too Leveraging AI for Data Analysis and Visualization Language and Content Assistance SEO Technical Support Content Audits and Analysis Using AI to classify URLs and perform analysis across a data set Using AI tools to explain technical problems to non- technical stakeholders Using AI tools like Similar.ai and MerchStack for e-commerce Experimenting with AI tools to enhance content and generate micro-copies Automation and Efficiency Research and Competitive Analysis Report Automation Link building and Backlinks Looking for ways to improve efficiency, speed up audits and avoid manual errors Using AI tools for research, analysis and topic extraction Automating reports and showing the ROI of tasks Using AI tools to identify link opportunities and analyze backlink quality https://hub.seofomo.co/seo-auditing-survey/#14

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO SEO processes that do not take advantage of the opportunities offered by the latest AI functionalities, will struggle to be competitive EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAINTI A balanced approach is necessary to maximize   the benefits without compromising the outcome EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Let’s take that into account when looking at different ways   to leverage AI chatbots to maximize your SEO process Craft prompts for more accurate, well- defined, quality results Use AI chatbots to accelerate research, analysis and implementation processes Better integrate the output of AI chatbots into your SEO workflow

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO SEO PHASES Keyword & Competition Analysis Content Optimization Technical Optimization Link Building Measurement Reporting ChatGPT Based Tools & Resources Research Organization Content / SEO Tools Generation Chat Bots Search Engines Chat Bots With additional angles and ideas from my initial article ChatGPT for SEO, taking advantage of new features https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-for-seo/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO We can use ChatGPT Plus w/ advanced data analysis and plugins, giving custom “SEO friendly” instructions

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO We can also use the Bing chatbot,   or tools like Chatsonic

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Sorry, Bard. You’re just not ready yet.

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Let’s start by maximizing the quality of the output with clear and concise prompts Task Execution Expert validation and editing of the result 1 Clear and concise prompts 2

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Use the 5Ws and the H to ensure concise prompts   and maximize quality of results in fewer iterations • What [is the expected task]: Specify your task’s main action. ◦ Example: Create 5 title tags • Where [Is it going to be used]: The location where your task will be used. ◦ Example: To be featured in a white jeans’ category page • How [is the format / language / tone / structure / length / characteristics / constraints]: All the characteristics of your task. ◦ Example: descriptive, in English, relevant, engaging, following SEO best practices, of no more of 50 characters each • Who [is the target audience]: Who’s the audience of your task ◦ Example: potential jeans buyers • When [is it going to be used]: Your task timing ◦ Example: at an ongoing basis • Why [you want to use it, the expected goal]: What’s the purpose of your task ◦ Example: to engage the audience and rank better in search results

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Like this we will obtain specifically relevant results in the first iteration, for example, when generating title tag ideas VS

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO I’ve created this prompt generator in Google Sheets using the 5Ws and the H for faster results https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Copy the sheet and create a shortcut in your browser for easy access whenever you need a prompt and create your own library for your team for reuse = https://www.aleydasolis.com/en/search-engine-optimization/ai-prompts-digital-marketing-seo-generator/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO It’s time to unleash your SEO imagination!

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Use SEO tools plugins in ChatGPT such as the Serpstat one to get the most popular keywords for a topic along with their main metrics

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get the most popular questions of any trending topic, along with URLs that already answer them with the keymate.ai plugin

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Generate ideas for an article on a topic on your website, such as remote work, related to Vision Pro’s top questions to capitalize on its popularity

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO But, are these the right topics to rank for? Let’s see based on the best search results, using the BrowserPilot plugin

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Generate outline alternatives for the chosen article topic

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Obtain a content brief to develop an   optimized article for the selected outline

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get a hub and spoke based on the PAAs obtained   from AlsoAsked or your favorite keyword tool

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Do the same for main terms, with volume and intent, consolidating them, with titles and descriptions

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO You can also generate a visualization of them   using ChatGPT’s “Show Me” plugin

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Forecast the clicks of the next few months based on historical GSC performance metrics using the Advanced Data Analysis mode

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO How about using it for competition and search intent analysis?

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get consistently mentioned products/ services/topics in competitors pages in bulk using the WebPilot plugin

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Or ask for the top mentioned products/services/ topics from the best ranked pages for your targeted query

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Or suggestions for new related topics, based on what has been covered on top ranked sites but without repeating them

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Validate if it’s possible to rank with the   same page for two similar searches with the BrowserPilot plugin

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Check if it’s feasible to position in different   international markets with the same page

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Verify what type of content is needed   to position in different markets

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO And for strategic content creation?

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get content ideas based on trending videos on a topic

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Obtain titles, descriptions and hashtags suggestions to optimize these videos on YouTube

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get optimized title suggestions without copying   those of top-ranked pages

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get different options for unique product descriptions, based on the best ranked pages for the product search

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Generate FAQs for your products based on those featured in the top ranked pages but without duplicating them

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Check if the generated FAQs comply with Google Helpful Content Best Practices and Get Suggestions for it

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get the pros and cons of your best products vs. similar ones based on top ranked pages information, but without copying it

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Leverage ChatGPT plugins to get facts and statistics to integrate into your articles along with their sources

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Cross-check the facts and originality of the content   and ask it to make it unique and factual if it isn’t yet

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO But how do you integrate this with existing SEO data and current workflow in a scalable way?

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO SEO tools are now featuring ChatGPT in features within their interface, like SEOTesting, facilitating integration

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Eg. For underperforming pages with a lack of key terms in metadata, they offer AI suggestions, that are customizable

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO The Horseman SEO crawler also has GPT content recommendations and insights integration

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Eg. Creating meta descriptions for those pages that don’t have them and extracting top keywords

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Horseman also provides a “No Code” AI based interface   to easily scrape and obtain data from the crawls

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ You can also use Sheets Add-Ons leveraging Open AI API   to integrate with your existing information https://numerous.ai/ https://gptforwork.com/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Identify search intent or perform a sentiment   analysis of existing keywords in bulk https://numerous.ai/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE @ORAIN Detect the parent subject or main category   of existing keywords to classify them https://numerous.ai/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Generate titles, meta descriptions, H1s and FAQs for your content in bulk using extensions such as Numerous.ai https://numerous.ai/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATBOTS DE IA PARA 10X TU ESTUDIO DE PALABRAS CLAVE POR @ALEYDA DE Rewrite the content of your templates to make it   unique for different categories/locations/listings https://numerous.ai/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO And not just for content, you can leverage AI chatbots to support auditing and technical SEO tasks

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Obtain speed and Core Web vitals metrics in bulk using the Website Performance Plugin

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get actions to take for improving the provided performance metrics

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATBOTS D Get the PHP code to automatically generate XML sitemaps for any new indexable URL that is published

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Generate a hierarchical navigation structure   for a list of your Website URLs

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Obtain cross- linking suggestions for a list of   URLs based on their semantic relevance

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get step by step instructions for canonicalizing via HTTP Headers on an Apache server

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get the PHP code to integrate FAQPage structured markup for any guide published on your website

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO And for link building related tasks?

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get a list of experts who have published on the desired topic with their contact information

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Get a list of relevant podcasts or YouTube channels to request an invitation

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO Obtain details of bloggers or journalists you will contact for reference when making pitches

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO USANDO CHATBOTS DE IA PARA 10X Generate your outreach emails by integrating this data to personalize your messages

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO It’s about taking advantage of AI functionalities to   enhance our SEO tasks without compromising quality Search Engine Chat Bots Resources and Tools based on ChatGPT Content / SEO Tools Chatbots ChatGPT SEO PHASES Content Optimization Technical Optimization Link Building Measurement Reporting Research Organization Generation TASKS Keyword & Competition Analysis

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO So does this mean that AI can replace SEOs?   Only if you are a non-strategic SEO! https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO And if you don’t get involved in the management and coordination of SEO execution, which a bot can’t do https://www.linkedin.com/pulse/future-seo-ai-aleyda-sol%C3%ADs/

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO It’s time to leverage the available AI functionality   to support and evolve your SEO work

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EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO I’m Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * SEOFOMO & MarketingFOMO Newsletters Author * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder Thank you! EMBRACING AI IN SEO BY @ALEYDA FROM @ORAINTI AT #BRIGHTONSEO