Slide 10
Slide 10 text
@ViscosityNA
www.viscosityna.com
As creators, buyers, and influencers,
developers have become instrumental in
deciding what products pass muster.
Ultimately, the C-suite may call the shot, but
the developer is often guiding its aim.
Boston Consulting Group
"The Growing Influence of Developers in Enterprise Tech Sales"
https://www.bcg.com/publications/2022/developers-influence-in-enterprise-tech-sales