Matomo Analytics - the new kid on the block - MeasureFest (BrightonSEO Oct 2024)

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Matomo Analytics – the new kid on the block Kiera Monaghan Freelance Digital Analytics Consultant Speakerdeck.com/kieramonaghan /in/kieramonaghan/ #brightsonseo

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Have you heard of Google analytics? /in/kieramonaghan/ #brightsonseo

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Have you heard of Matomo analytics? /in/kieramonaghan/ #brightsonseo

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Piwik Matomo 2018 2007 /in/kieramonaghan/ #brightsonseo

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正直 = Honesty. /in/kieramonaghan/ #brightsonseo

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A story as biblical as David and Goliath. /in/kieramonaghan/ #brightsonseo

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14 million 1 million websites use Matomo websites use Google January 2024 – GA4.com - ‘Google Analytics 4 Stats 2024’ , https://ga4.com/ga4-stats /in/kieramonaghan/ #brightsonseo

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The tide is turning… /in/kieramonaghan/ #brightsonseo

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Rise of privacy advocates /in/kieramonaghan/ #brightsonseo

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1. Concerns about data ownership. 2. Fines under data compliance. 3. Worries over data governance. /in/kieramonaghan/ #brightsonseo

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Government rules increasing /in/kieramonaghan/ #brightsonseo

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1. Google has been under the scrutiny of GDPR regulations. 2. Transparent advertising to be practiced under the Digital Services Act. 3. Enacted and changing US state privacy policies. /in/kieramonaghan/ #brightsonseo

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“71% (of customers) would stop doing business with a company for giving away their sensitive data without permission” - McKinsey study /in/kieramonaghan/ #brightsonseo

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Why Matomo? /in/kieramonaghan/ #brightsonseo

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1. Matomo gives you full data ownership. 2. It adheres to GDPR and CCPA rules making it data compliant. 3. You control security and storage; enhanced data governance. /in/kieramonaghan/ #brightsonseo

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4. Offers behavior data with reports, insights and API usage. 5. United Nations, and SEO sites Majestic and Ahrefs as clients. /in/kieramonaghan/ #brightsonseo

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How does it work? /in/kieramonaghan/ #brightsonseo

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Data collected via a JavaScript tracker. /in/kieramonaghan/ #brightsonseo

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Does not use tracking cookies and does not access log files on your server. /in/kieramonaghan/ #brightsonseo

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Universal Device Detection library is used to detect the browser, operating system, and device. /in/kieramonaghan/ #brightsonseo

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Some data is stored in first party cookies and then collected. /in/kieramonaghan/ #brightsonseo

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How do I install it into my environment? /in/kieramonaghan/ #brightsonseo

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Cloud On-Premise Content Management System /in/kieramonaghan/ #brightsonseo

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Cloud. /in/kieramonaghan/ #brightsonseo

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Cloud. Matomo Cloud Business 50,000 hits monthly: £20.40 Free 21-day trial Automatic software updates, free customer support, full control and ownership of your data. Matomo delivers maintenance, security, backups and updates. Matomo can track and host for you. /in/kieramonaghan/ #brightsonseo

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On-Premise (self-hosted). /in/kieramonaghan/ #brightsonseo

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On-Premise (self-hosted). Free to use, with no data limits: £00.00 Free to download Data remains under your control. Guidance is available for installation on Linux Debian and Windows servers. Further resources available on maintaining Matomo Analytics, focusing on security, updates, and troubleshooting. 10% of World’s top 10,000 websites use on- premise for their analytics. /in/kieramonaghan/ #brightsonseo

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Content Management Systems. /in/kieramonaghan/ #brightsonseo

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Content Management Systems. Matomo Cloud Business 50,000 hits monthly: £20.40 Free Easy installation for 100+ technologies such as WordPress, Squarespace and Drupal. Full ownership and full control over your data. Still protects privacy of your users. /in/kieramonaghan/ #brightsonseo

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What is it like? /in/kieramonaghan/ #brightsonseo

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What are the pros? /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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1. 2. 3. Wealth of data. Flexibility. Additional functionality. /in/kieramonaghan/ #brightsonseo

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What are the cons? /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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User Interface /in/kieramonaghan/ #brightsonseo

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1. 2. 3. User Interface. Data export. Education. /in/kieramonaghan/ #brightsonseo

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/in/kieramonaghan/ #brightsonseo

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8.5% 50.5% None Google 1 January 2024 – W3 Techs - ‘Historical yearly trends in the usage statistics of traffic analysis tools for websites’ , https://w3techs.com/technologies/history_overview/traffic_analysis/all/y Matomo 39.4% Others 1.6% 2024

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Is Matomo the future? /in/kieramonaghan/ #brightsonseo

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Do you think Matomo has a (sling) shot at challenging Google? /in/kieramonaghan/ #brightsonseo

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Hey, I’m Kiera I deliver great user experiences online by utilising analytics data to its full potential, connect with me. + www.digitalanalyticsconsultant.co.uk /in/kieramonaghan/ #brightsonseo