Link
Embed
Share
Beginning
This slide
Copy link URL
Copy link URL
Copy iframe embed code
Copy iframe embed code
Copy javascript embed code
Copy javascript embed code
Share
Tweet
Share
Tweet
Slide 1
Slide 1 text
I C CAN SMELL YOUR MS ~
Slide 2
Slide 2 text
PHILHAWKSWORTH @
Slide 3
Slide 3 text
@PHILHAWKSWORTH ANXIOUS
Slide 4
Slide 4 text
@PHILHAWKSWORTH 1. INCREDIBLE SPEAKERS 2. POST LUNCH DIP 3. TALKING ABOUT CMS dull dull dull
Slide 5
Slide 5 text
@PHILHAWKSWORTH CONTEXT
Slide 6
Slide 6 text
@PHILHAWKSWORTH
Slide 7
Slide 7 text
@PHILHAWKSWORTH AGENCY GAP
Slide 8
Slide 8 text
@PHILHAWKSWORTH WANT GIVE THEM what they
Slide 9
Slide 9 text
@PHILHAWKSWORTH NEED GIVE THEM what they
Slide 10
Slide 10 text
TENSION & TRENDS
Slide 11
Slide 11 text
GROLSCH.COM
Slide 12
Slide 12 text
MCDONALDS.CO.UK
Slide 13
Slide 13 text
@PHILHAWKSWORTH 38.28 MB 405 HTTP REQUESTS 1.1 MINUTE ONLOAD
Slide 14
Slide 14 text
@PHILHAWKSWORTH PERFORMANCE MATTERS
Slide 15
Slide 15 text
@PHILHAWKSWORTH Greg Linden, Amazon 100ms OF EXTRA LOAD TIME CAUSED 1% DROP IN SALES
Slide 16
Slide 16 text
@PHILHAWKSWORTH FRONT END DEVELOPMENT HAS BECOME A SERIOUS BUSINESS
Slide 17
Slide 17 text
@PHILHAWKSWORTH FRONT END ENGINEERING HAS BECOME A SERIOUS BUSINESS
Slide 18
Slide 18 text
@PHILHAWKSWORTH I’M A SOFTWARE ENGINEER JAVASCRIPT WHAT LANGUAGE? HA HA HA HA ..!
Slide 19
Slide 19 text
@PHILHAWKSWORTH F#@!!!
Slide 20
Slide 20 text
@PHILHAWKSWORTH ~ AVOID LOCK-IN
Slide 21
Slide 21 text
FREEDOM
Slide 22
Slide 22 text
@PHILHAWKSWORTH DODGE DODGE DODGE DODGE
Slide 23
Slide 23 text
CMS
Slide 24
Slide 24 text
O RLY?
Slide 25
Slide 25 text
@PHILHAWKSWORTH WHY A CMS?
Slide 26
Slide 26 text
@PHILHAWKSWORTH 1. REDUCE COST OF CHANGE 2. MINIMISE DEPENDANCIES 3. EMPOWER CONTENT AUTHORS
Slide 27
Slide 27 text
@PHILHAWKSWORTH ENTERPRISE LEVEL ~
Slide 28
Slide 28 text
@PHILHAWKSWORTH EXPENSIVE REASSURINGLY ~
Slide 29
Slide 29 text
@PHILHAWKSWORTH EXPENSIVE
Slide 30
Slide 30 text
does not give FLEXIBILITY FLEXIBILITY
Slide 31
Slide 31 text
CHOICE ~ PARALYSIS
Slide 32
Slide 32 text
@PHILHAWKSWORTH proportional to CHANGES COST OF SYSTEM COST OF
Slide 33
Slide 33 text
@PHILHAWKSWORTH POWERFUL WORKFLOW GETTING SHIT DONE versus
Slide 34
Slide 34 text
@PHILHAWKSWORTH or INTERN CEO DEVELOPER / CTO / CMO
Slide 35
Slide 35 text
@PHILHAWKSWORTH SUBVERT
Slide 36
Slide 36 text
@PHILHAWKSWORTH
Slide 37
Slide 37 text
@PHILHAWKSWORTH CODE SMELL
Slide 38
Slide 38 text
@PHILHAWKSWORTH symptom in the source code that possibly indicates a deeper problem
Slide 39
Slide 39 text
CMS SMELL
Slide 40
Slide 40 text
@PHILHAWKSWORTH CMS STINK
Slide 41
Slide 41 text
@PHILHAWKSWORTH of EXAMPLES STINK
Slide 42
Slide 42 text
@PHILHAWKSWORTH .html .shtml .pl .php .jsp .asp .aspx to the CONTENT COUPLED TECHNOLOGY
Slide 43
Slide 43 text
TIMBL SAYS
Slide 44
Slide 44 text
@PHILHAWKSWORTH LOCK IN
Slide 45
Slide 45 text
BURTON.COM
Slide 46
Slide 46 text
@PHILHAWKSWORTH _GLOBAL-Site /default /Home http://global.burton.com /on/demandware.store /Sites-Burton -Show
Slide 47
Slide 47 text
@PHILHAWKSWORTH ~ ENTERPRISE LEVEL
Slide 48
Slide 48 text
ENTERPRISE FACEPALM level
Slide 49
Slide 49 text
@PHILHAWKSWORTH _GLOBAL-Site /default /Home http://global.burton.com /on/demandware.store /Sites-Burton -Show
Slide 50
Slide 50 text
@PHILHAWKSWORTH STINK
Slide 51
Slide 51 text
@PHILHAWKSWORTH LOCK IN
Slide 52
Slide 52 text
@PHILHAWKSWORTH FUGLY
Slide 53
Slide 53 text
@PHILHAWKSWORTH HYGIENE URL minty fresh ~
Slide 54
Slide 54 text
URL DESIGN CRAFT
Slide 55
Slide 55 text
@PHILHAWKSWORTH MAKE URL DESIGN A PRIORITY
Slide 56
Slide 56 text
@PHILHAWKSWORTH URL STABILITY tip
Slide 57
Slide 57 text
SIREN OF SOCIAL MEDIA tip
Slide 58
Slide 58 text
FACEBOOK LIKES tip
Slide 59
Slide 59 text
PERFORMANCE
Slide 60
Slide 60 text
STEVE SOUDERS
Slide 61
Slide 61 text
@PHILHAWKSWORTH OPTIMISATION
Slide 62
Slide 62 text
@PHILHAWKSWORTH OPTIMISATION
Slide 63
Slide 63 text
@PHILHAWKSWORTH TUNING OPTIMISATIONS TRICKS CRAFT FOUNDATION ~
Slide 64
Slide 64 text
@PHILHAWKSWORTH TUNING OPTIMISATIONS TRICKS CRAFT ~ CMS
Slide 65
Slide 65 text
EPiSERVER
Slide 66
Slide 66 text
@PHILHAWKSWORTH UI HOOKS
Slide 67
Slide 67 text
@PHILHAWKSWORTH CLASSIC STINK
Slide 68
Slide 68 text
@PHILHAWKSWORTH MODULARITY FLEXIBILITY &
Slide 69
Slide 69 text
@PHILHAWKSWORTH A GOOD THING
Slide 70
Slide 70 text
O RLY?
Slide 71
Slide 71 text
@PHILHAWKSWORTH A MODULE / HTML TARGET CSS JAVASCRIPT ENCAPSULATED REPEATABLE /
Slide 72
Slide 72 text
No content
Slide 73
Slide 73 text
No content
Slide 74
Slide 74 text
@PHILHAWKSWORTH ~ RENDERING PERFORMANCE KILLS
Slide 75
Slide 75 text
@PHILHAWKSWORTH ~ MAINTENANCE NIGHTMARE
Slide 76
Slide 76 text
@PHILHAWKSWORTH STINK
Slide 77
Slide 77 text
@PHILHAWKSWORTH MAKES SOUDERS CRY
Slide 78
Slide 78 text
@PHILHAWKSWORTH THOU SHALT NOT MAKE SOUDERS CRY
Slide 79
Slide 79 text
AMAZING DESIGNERS
Slide 80
Slide 80 text
@PHILHAWKSWORTH DESIGN EXPERTISE
Slide 81
Slide 81 text
@PHILHAWKSWORTH Rachel Andrew THE POWER TO RUIN THEIR SITE
Slide 82
Slide 82 text
@PHILHAWKSWORTH CORE FEATURE...
Slide 83
Slide 83 text
@PHILHAWKSWORTH WYSIWYG
Slide 84
Slide 84 text
@PHILHAWKSWORTH WYSIWYG DANGER
Slide 85
Slide 85 text
@PHILHAWKSWORTH WYSIWYG DANGER
Slide 86
Slide 86 text
@PHILHAWKSWORTH WYSIWYG DANGER
Slide 87
Slide 87 text
@PHILHAWKSWORTH WYSIWYG DANGER
Slide 88
Slide 88 text
@PHILHAWKSWORTH WYSIWYG DANGER
Slide 89
Slide 89 text
@PHILHAWKSWORTH WYSIwYG DANGER
Slide 90
Slide 90 text
@PHILHAWKSWORTH WYSIWY G WYSIWY G WYSIWY G $ @PHILHAWK
Slide 91
Slide 91 text
@PHILHAWKSWORTH WYSIWYGITE
Slide 92
Slide 92 text
WYSIWYGITE
Slide 93
Slide 93 text
@PHILHAWKSWORTH WYSIWTF
Slide 94
Slide 94 text
@PHILHAWKSWORTH the DESIGNED EXPERIENCE PROTECT
Slide 95
Slide 95 text
@PHILHAWKSWORTH MARKUP PROTECT the
Slide 96
Slide 96 text
please
click
here
to add join our waiting list.
•
Cancellation Policy
Slide 97
Slide 97 text
Slide 98
Slide 98 text
@PHILHAWKSWORTH STINK
Slide 99
Slide 99 text
@PHILHAWKSWORTH ROUND TRIPPING
Slide 100
Slide 100 text
@PHILHAWKSWORTH EMERGENCY MEASURES
Slide 101
Slide 101 text
@PHILHAWKSWORTH CIRCULAR STINK
Slide 102
Slide 102 text
@PHILHAWKSWORTH MARKDOWN
Slide 103
Slide 103 text
STRUCTURED CONTENT
Slide 104
Slide 104 text
@PHILHAWKSWORTH MANAGE CONTENT DESIGN not
Slide 105
Slide 105 text
@PHILHAWKSWORTH SIMPLICITY
Slide 106
Slide 106 text
@PHILHAWKSWORTH Government Digital Service 23 MILLION UNIQUES PER MONTH 115 MILLION PAGE VIEWS PER MONTH
Slide 107
Slide 107 text
MARKDOWN 67120 PUBLISHED DOCUMENTS 1000+ AUTHORS GLOBALLY
Slide 108
Slide 108 text
CONSTRAINTS CAN BE ENABLERS
Slide 109
Slide 109 text
CHOICE ~ PARALYSIS
Slide 110
Slide 110 text
@PHILHAWKSWORTH OUR CMS DOESN’T SUPPORT MOBILE WTF?
Slide 111
Slide 111 text
@PHILHAWKSWORTH ...MOBILE MODULE CAN BE PURCHASED
Slide 112
Slide 112 text
ENTERPRISE FACEPALM level
Slide 113
Slide 113 text
@PHILHAWKSWORTH MANAGE not CONTENT DESIGN
Slide 114
Slide 114 text
@PHILHAWKSWORTH FUTURE FRIENDLY
Slide 115
Slide 115 text
@PHILHAWKSWORTH SIMPLICITY again?!
Slide 116
Slide 116 text
@PHILHAWKSWORTH NEEDS WHAT CONTENT to be DYNAMIC?
Slide 117
Slide 117 text
@PHILHAWKSWORTH NEEDS WHAT CONTENT to be DYNAMIC?
Slide 118
Slide 118 text
@PHILHAWKSWORTH WHAT CONTENT to be DYNAMIC? REALLY NEEDS
Slide 119
Slide 119 text
@PHILHAWKSWORTH REALLY?
Slide 120
Slide 120 text
@PHILHAWKSWORTH ONE DAY, WE MIGHT WANT TO...
Slide 121
Slide 121 text
@PHILHAWKSWORTH YAGNI
Slide 122
Slide 122 text
@PHILHAWKSWORTH RUTHLESSLY PURSUE SIMPLICITY
Slide 123
Slide 123 text
@PHILHAWKSWORTH ~ SKILLS AVAILABLE
Slide 124
Slide 124 text
or INTERN CEO / CTO / CMO DEVELOPER
Slide 125
Slide 125 text
DEVELOPER
Slide 126
Slide 126 text
@PHILHAWKSWORTH HTML > COMPLEX CMS
Slide 127
Slide 127 text
@PHILHAWKSWORTH DEV > COMPLEX CMS
Slide 128
Slide 128 text
@PHILHAWKSWORTH AVOID LOCK IN
Slide 129
Slide 129 text
@PHILHAWKSWORTH ~ NOCMS CONSIDER
Slide 130
Slide 130 text
@PHILHAWKSWORTH CONVENTIONS PATTERNS GUIDANCE TEMPLATING TOOLS
Slide 131
Slide 131 text
JEKYLL
Slide 132
Slide 132 text
PERCH
Slide 133
Slide 133 text
OPTIMISATION
Slide 134
Slide 134 text
TO FINISH
Slide 135
Slide 135 text
@PHILHAWKSWORTH ~ CMS STINK CHALLENGE
Slide 136
Slide 136 text
@PHILHAWKSWORTH CRAFT PROTECT THE ~
Slide 137
Slide 137 text
@PHILHAWKSWORTH PERFORMANCE PROTECT ~
Slide 138
Slide 138 text
FIGHT FOR THE CHANCE TO DO GREAT WORK ON THE WEB