MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
DEMOCRACY & GENDER EQUALITY
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
CONDOM OR CONDEMN
For a woman to carry a condom in her purse
in India takes a great courage!
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
CONTROL
WHAT DO WOMEN WANT ?
HIV
Abortions
Sexually Transmitted Diseases
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Disempowered & Inadequate
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
One in 10 men are embarrassed to ask for
condoms, while 9 out of 10 women are too
afraid to ask at all.
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Design always mirrors what is going on
in society and business.
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Changing Perception’s can
help solve a problem !
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Lets break this ‘Taboo’
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
A packaging for condoms to be devised /designed which
can appeal to women, is discreet and at the same time
empowers them to fulfill what is but a natural instinct.
As most women are embarrassed to ask for condoms
considering the explicit graphic images on the existing
packaging and its obvious implications.
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Target Audience 1 :
Urban aged 18 to 25 girls /women who can over a
period of time be able to break the taboo and
demand safe measures.
Solution:
A quirky yet discreet packaging designed targeted
at the younger sexually active women.
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Target audience 2:
Rural Women aged 21 to 25 who have no power in
the Patriarchal society, but can take measures if
informed in a right manner.
Solution :
NGO’s and Doctors can hand out these discreet
packages as a measure of family planning.
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Female symbol used strategically, which makes this product
over a time associated with women – rather then men.
Design Strategy : It's a psychologically driven
design which changes mass perception on a
product category
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
Design could lead the way ...
By embracing empathy to improve not just objects,
as they traditionally have, but systems and services –
often with dramatic results.
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
The Design intervention both physical and psychological hopes
to over time bring changes in society and shift
perceptions on female rights to protection and choices.
Making it a Govt. of India Initiative
would add value and credibility
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MIT INSTITUTE OF DESIGN Social Cause : Design to Empower Women
THANK YOU
AISHWARYA LONIAL
UG SEM 5
MITID