マーケティングトレース基本資料

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ϚʔέςΟϯάτϨʔεϫʔΫγϣοϓ

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ࠇᖒɹ༑وʢKurosawa Tomokiʣ ೥ɿਆಸ઒ݝɾ઒࡚ࢢੜ·Εɾҭͪ ೥ɿϒϥϯσΟϯάςΫϊϩδʔೖࣾ ೥ɿେࡕӦۀॴʹͯσδλϧϚʔέςΟϯάࣄۀ্ཱͪ͛ ೥ɿ$'0ɾܦӦ؅ཧຊ෦௕ͱ্ͯ͠৔४උ ೥ɿϚʔέςΟϯάͷֶशίϛϡχςΟϚʔέςΟϯάτϨʔε্ཱͪ͛ ೥ɿॻ੶ɿϚʔέςΟϯάࢥߟྗτϨʔχϯάΛ্Ѹ ೥ɿॻ੶ɿϚʔέλʔ೥໨ͷڭՊॻΛ্Ѹ ೥ɿגࣜձࣾͳͧΔΛઃཱ

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τϨʔε͢ΔϒϥϯυΛɺਓͷੜ׆ऀͱͯ͠Ͳ͏ଊ͍͑ͯΔ͔ʁ ࠷ॳʹ

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ϚʔέςΟϯάτϨʔεͱ͸ʁ

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ϚʔέςΟϯάτϨʔε dϚʔέλʔͷےτϨd ੒ޭاۀ঎඼ͷϚʔέςΟϯάઓུΛ ͳͧΔ .BSLFUJOH5SBDF

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ᶃ֎෦؀ڥ෼ੳʢ1&45෼ੳʣ ੓࣏1PMJUJDT ࣾձ4PDJFUZ ܦࡁ&DPOPNZ ٕज़5FDIOPMPHZ ۀքڝ߹ Ձ஋ڝ߹ ᶄڝ߹ͷఆٛʢ'PSDFT෼ੳʣ ᶇϚʔέςΟϯάϛοΫεʢ1ʣ ച෺1SPEVDU ച஋1SJDF ച৔1MBDF ചํ1SPNPUJPO ᶅλʔήςΟϯάॏ఺ސ٬ ೥ྸੑผ ߦಈಛੑ ᅂ޷ੑ ʢɹɹɹɹɹɹʣ ʢɹɹɹɹɹɹʣ ʢɹɹɹɹɹɹʣ ʢɹɹɹɹɹɹʣ ᶆϙδγϣχϯά ᶉࣗ෼͕ͦͷاۀͷ$.0ͩͬͨΒʁ Ծઆ ཁҼᶃ ཁҼᶄ ᶈτϨʔεاۀͷ੒ޭཁҼΛ੔ཧ τϨʔεاۀɹɹɹɹɹɹɹɹɹɹ ཧ೦Ϗδϣϯ

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ϚʔέςΟϯάΛߟ͑Δ4ͭͷϑϨʔϜϫʔΫ ͲΜͳࣄۀ؀ڥͷதͰʁ ୭ʹରͯ͠ͲΜͳҧ͍Λʁ ԿΛͲ͏΍ͬͯಧ͚Δͷ͔ʁ 451෼ੳ 'PSDFT෼ੳ 1&45෼ੳ 1෼ੳ

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ϚʔέςΟϯάτϨʔεɹϚʔέλʔͷےτϨ ᶃ֎෦؀ڥ෼ੳʢ1&45෼ੳʣ ੓࣏1PMJUJDT ࣾձ4PDJFUZ ܦࡁ&DPOPNZ ٕज़5FDIOPMPHZ ۀքڝ߹ Ձ஋ڝ߹ ᶄڝ߹ͷఆٛʢ'PSDFT෼ੳʣ ᶇϚʔέςΟϯάϛοΫεʢ1ʣ ച෺1SPEVDU ച஋1SJDF ച৔1MBDF ചํ1SPNPUJPO ᶅλʔήςΟϯάॏ఺ސ٬ ೥ྸੑผ ߦಈಛੑ ᅂ޷ੑ ʢɹɹɹɹɹɹʣ ʢɹɹɹɹɹɹʣ ʢɹɹɹɹɹɹʣ ʢɹɹɹɹɹɹʣ ᶆϙδγϣχϯά ᶉࣗ෼͕ͦͷاۀͷ$.0ͩͬͨΒʁ Ծઆ ཁҼᶃ ཁҼᶄ ᶈτϨʔεاۀͷ੒ޭཁҼΛ੔ཧ τϨʔεاۀɹɹɹɹɹɹɹɹɹɹ ཧ೦Ϗδϣϯ

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τϨʔε͢Δϒϥϯυͷ ʮԿ͕͍͢͝ͷ͔ʁʯΛཧղ͠Α͏

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τϨʔεͷςʔϚ ͲΜͳʮ໰͍ςʔϚʯΛ΋ͬͯϚʔέςΟϯάτϨʔεΛ࣮ફ͢Δ͔Λߟ͑Δ 2

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1&45෼ੳ

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PEST෼ੳɿϚΫϩ؀ڥͷཧղ 14 Politics Economy Social Technology ੓࣏ͷཁҼ͸ʁ ܦࡁঢ়گ͸ʁ ࣾձͷτϨϯυ͸ʁ ٕज़ͷӨڹ͸ʁ ੓࣏ ܦࡁ ࣾձ ٕज़

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ϒϥϯυΛऔΓר͘؀ڥΛཧղ͢Δ 15 ✔︎ ϒϥϯυΛऔΓר͘؀ڥ͸ͲͷΑ͏ʹมԽ͖ͯͨ͠ͷ͔ʁ ✔︎ ࣾձɾਓͷՁ஋؍΍ߦಈ͸ͲͷΑ͏ʹมΘ͖ͬͯͨͷ͔ʁ

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PEST෼ੳͷࢹ఺ 16 ੓ࡦɾํ਑ ๏཯มߋ ੓࣏ 10-*5*$"- ܦࡁ &$0/0.*$ ܦࡁ੒௕཰ ࢢ৔ɾۀք੒௕཰ ࣾձ 40$*"- ਓޱಈଶͷมԽ Ձ஋؍ͷมԽ ٕज़ 5&$)/0-0(: ੜ࢈ɾ෺ྲྀٕज़ͷมԽ ސ٬઀఺ٕज़ͷมԽ

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ςʔϚاۀ͕੒௕͢Δ্Ͱ ͲͷΑ͏ͳॏཁͳ֎෦ཁҼ͸Կ͕͋ͬͨͷ͔ʁ ϒϥϯυΛऔΓר͘؀ڥมԽΛߟ͑ͯΈ·͠ΐ͏ɻ

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֎෦؀ڥ෼ੳͷͨΊͷΠϯϓοτݩྫ πʔϧΧςΰϦ ओͳ༻్ɾ໨త ۩ମతͳπʔϧྫ ιʔγϟϧϦεχϯά ɾ4/4΍ϒϩάɺϨϏϡʔαΠτ͔ΒফඅऀͷϦΞϧͳ੠ʢ6($ʣΛऩूɾ෼ੳɻ ৽ͨͳτϨϯυ΍ސ٬ΠϯαΠτͷժΛൃݟ͢Δɻ 9 *OTUBHSBN ࢢ৔ɾτϨϯυௐࠪ ɾݕࡧΤϯδϯͷσʔλ͔Βɺੈͷதͷڵຯɾؔ৺ͷਪҠΛ೺Ѳɻ ɾʮઌߦࣄྫ෼ੳʯʹ͓͍ͯɺڝ߹΍ઌਐاۀ͕஫ྗ͢ΔΩʔϫʔυ΍τϐοΫΛಛఆ͢Δɻ ɾ(PPHMF5SFOET ౷ܭɾ Ϩϙʔτσʔλϕʔε ɾެత౷ܭ΍ຽؒௐࠪձࣾͷϨϙʔτʹԣஅతʹΞΫηεɻ ɾࠃ಺֎ͷࢢ৔ن໛ɺফඅऀಈ޲ͳͲͷσʔλΛޮ཰తʹऩू͠ɺʮࠃ಺֎Ϊϟοϓ෼ੳʯͷΠϯϓ οτͱ͢Δɻ ɾF4UBU ɾௐࠪձࣾ%# ੜ੒"* ɾऩूͨ͠௕จϨϙʔτ΍هࣄɺΠϯλϏϡʔٞࣄ࿥ͷཁ໿ͱ࿦఺நग़ɻ ɾσʔλؒͷؔ܎ੑʹ͍ͭͯͷԾઆΛนଧͪ͠ɺ෼ੳͷ੾ΓޱΛ޿͛Δɻ ϦαʔνϓϩηεશମΛՃ଎ͤ͞Δɻ ɾ$IBU(15 ɾ(PPHMF(FNJOJ ɾ1FSQMFYJUZ ࡶࢽ ࡶࢽ͔ΒϚʔέςΟϯάઓུʹӨڹΛ༩͑ΔτϨϯυΛཧղɻ EϚΨδϯ ָఱϚΨδϯ

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֎෦؀ڥͷมԽΛ౿·͑ͯઓུΛߟ͑Δ 19 ⁞1&45͔ΒมԽͷஹ͠Λཧղ ⁠ΞΫγϣϯԾઆΛग़͢ γφϦΦԾઆ ࣗࣾϒϥϯυʹӨڹ͋Δ ؀ڥͷมԽ͸Կ͔ʁ 1SPEVDU ঎඼ͷมԽ 1SJDF Ձ֨ͷมԽ 1MBDF ྲྀ௨ͷมԽ 1SPNPUJPO ޿ࠂͷมԽ  มԽʹؔ͢ΔԾઆΛग़͢ ࣗࣾ αʔϏε ๏཯ͷมԽ ٕज़ͷมԽ Ձ஋؍ ͷมԽ ࢢ৔ ͷมԽ Ϣʔβʔ ߦಈมԽ اۀͷಈ͖ͷมԽ ϏδωεϞσϧͷมԽ اۀ౤ࢿ ͷมԽ γφϦΦࢢ৔ɾސ٬χʔζมԽʹؔ͢ΔԾઆΛ۷ΓԼ͛Δ͜ͱ͕ॏཁ

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'PSFDTɿڝ߹ͷఆٛ

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ڝ߹ఆٛΛ2ͭʹ෼͚ͯߟ͑Δ 22 Aɿۀք಺ͷڝ߹ Bɿಉ͡Ձ஋Λఏڙ͢Δڝ߹ ۀքڝ߹ Ձ஋ڝ߹ ۀքڝ߹

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5Forces෼ੳɿࢢ৔ɾۀք಺ͷ࢓૊ΈΛ෼ੳ͢Δ 23 ৽نࢀೖऀͷڴҖ͸ʁ ৽نࢀೖ ۀք಺ͷڝ߹͸ʁ ௚઀ڝ߹ ୅ସ඼ͷڴҖ͸ʁ ୅ସ඼ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ

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5Forces෼ੳɿۀք಺ͷརӹͷͭ͘ΓํΛ෼ੳ͢Δ 24 ৽نࢀೖऀͷڴҖ͸ʁ ৽نࢀೖ ۀք಺ͷڝ߹͸ʁ ௚઀ڝ߹ ୅ସ඼ͷڴҖ͸ʁ ୅ସ඼ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ

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ԣ࣠ͷόϦϡʔνΣʔϯͱϚʔέςΟϯάͷؔ܎ੑ 25 ۀք಺ͷڝ߹͸ʁ ௚઀ڝ߹ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ ྫ͑͹ɺചΓखͷަবྗ͕ߴ·Γ࢓ೖΕݪՁ্͕͕Γɺങ͍ख΋Ձ֨ަবΛ͢ΔΑ͏ʹͳΔͱച஋͕Լ͕Δɻ ചΓखͱങ͍खͷަবྗ͕ߴ·ΔͱɺϚʔέςΟϯά༧ࢉ͕ѹഭ͞ΕΔ܏޲ʹ͋Δɻ

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5Forces෼ੳɿॎ࣠=ۀք಺ͷڝ߹اۀΛ෼ੳ͢Δ ৽نࢀೖऀͷڴҖ͸ʁ ৽نࢀೖ ۀք಺ͷڝ߹͸ʁ ୅ସ඼ͷڴҖ͸ʁ ୅ସ඼ ௚઀ڝ߹ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ

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5Forces෼ੳɿॎ࣠=ۀք಺ͷϓϨΠϠʔߏ଄Λ෼ੳ͢Δ 27 ৽نࢀೖऀͷڴҖ͸ʁ ৽نࢀೖ ۀք಺ͷڝ߹͸ʁ ୅ସ඼ͷڴҖ͸ʁ ୅ସ඼ ௚઀ڝ߹ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ

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ίτϥʔͷڝ૪஍Ґઓུ4ͭͷ෼ྨ 28 Ϧʔμʔ χονϟʔ νϟϨϯδϟʔ ϑΥϩϫʔ φϯόʔϫϯγΣΞ શํҐઓུ ೝ஌ߴΊ࠷େར५ͷ֫ಘͷଧͪख τοϓΛૂ͏ɺ൪ख ࠩผԽઓུ γΣΞΞοϓͷͨΊͷଧͪख େଟ਺ͷதখاۀ ໛฿ઓུ ໛฿ͯ͠ސ٬Λ֫ಘ͢ΔͨΊͷଧͪख ಠࣗࢢ৔ΦϯϦʔϫϯ ઐ໳Ոɾूதઓུ ಠࣗͷՁ஋Λ૑Γग़͠γΣΞ֫ಘ ࣭త ࢿݯ ྔతࢿݯ େ

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Ձ஋ઃܭͷલఏ͸ʮࢢ৔γΣΞʯ 29 ݱঢ়ͷࢢ৔ΧςΰϦʔʹ͓͚ΔγΣΞ཰Λҙࣝ͢Δ Ϧʔμʔ νϟϨϯδϟʔ ϑΥϩϫʔ χονϟʔ Ϧʔμʔ νϟϨϯδϟʔ ϑΥϩϫʔ χονϟʔ ࢢ৔಺ͰͷτοϓγΣΞ τοϓγΣΞΛૂͬͯࠩผԽ τοϓγΣΞ঎඼ΛਅࣅͯγΣΞ֫ಘ γΣΞ͸ແࢹͯ͠Ұఆͷڧ͍ࢧ࣋ऀ޲͚

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৽͘͠ۀքʹೖͬͯ͘ΔελʔτΞοϓاۀ͸ʁ 30 ৽نࢀೖऀͷڴҖ͸ʁ ৽نࢀೖ ۀք಺ͷڝ߹͸ʁ ୅ସ඼ͷڴҖ͸ʁ ୅ସ඼ ௚઀ڝ߹ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ

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ۀքͷج४Λม͑ͯ͠·͏Α͏ͳڝ߹͸ʁ 31 ৽نࢀೖऀͷڴҖ͸ʁ ৽نࢀೖ ۀք಺ͷڝ߹͸ʁ ୅ସ඼ͷڴҖ͸ʁ ୅ସ඼ ௚઀ڝ߹ ങ͍ख ങ͍खͷަবྗ͸ʁ ചΓख ചΓखͷަবྗ͸ʁ

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32 ༷ʑͳۀք͕ɺʮ୅ସ඼ʯ͔Βސ٬ΛୣΘΕ͍ͯΔ

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ڝ߹͸͍ͭ΋ҧ͏ͱ͜Ζʹଘࡏ͍ͯ͠Δ

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ςʔϚاۀͷڝ߹͸Ͳ͜Ͱ͠ΐ͏͔ʁ ۀք಺ͷڝ߹ɺՁ஋ڝ߹ͷࢹ఺͔ΒͦΕͧΕߟ͑ͯΈ·͠ΐ͏ɻ

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ਅͷڝ߹͸Ͳ͔͜Λಛఆ͢Δ

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Netflixͷڝ߹͸ήʔϜͰ͋Γɺਭ຾ 36

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451෼ੳ

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STP෼ੳͱ͸ʁ 39 ϚʔέςΟϯάͷجຊઓུΛߟ͑Δࡍʹ࢖༻͢ΔϑϨʔϜϫʔΫ ͲͷΑ͏ʹࢢ৔Λ෼͚ͯɺͲͷސ٬૚ʹΞϓϩʔνͯ͠ɺͦͷސ٬ʹͲ͏૝ىͯ͠΋Β͏͔ɺΛ੔ཧ͢Δ

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STP෼ੳɿϚʔέςΟϯάઓུͷ౔୆Λͭ͘Δ 40 ͲͷΑ͏ʹࢢ৔Λ෼͚Δ͔ʁ ηάϝϯςʔγϣϯ Ͳͷސ٬૚ʹΞϓϩʔν͢Δ͔ʁ λʔήςΟϯά ϝΠϯސ٬ʹͲ͏Πϝʔδͯ͠΋Β͏͔ʁ ϙδγϣχϯά 4FHNFOUBUJPO 5BSHFUJOH 1PTJUJPOJOH

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STP෼ੳɿ୭ʹͲͷΑ͏ͳϒϥϯυೝࣝΛ΋ͬͯ΋Β͏͔ʁ 41 ͲͷΑ͏ʹ ࢢ৔Λ෼͚ͯ Ͳͷ ސ٬૚ʹΞϓϩʔνͯ͠ ͲͷΑ͏ʹ ૝ىͯ͠΋Β͏͔ʁ ηάϝϯςʔγϣϯ λʔήςΟϯά ϙδγϣχϯά " # ࣗࣾ

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ηάϝϯςʔγϣϯͱλʔήςΟϯάͷߟ͑ํྫ 42 ηάϝϯτͷछྨ આ໌ ஍ཧతηάϝϯςʔγϣϯ ஍Ҭ΍౎ࢢ෦ɺ߫֎ͳͲͷ஍ཧతͳཁҼʹج͍ͮͯࢢ৔Λ෼ׂɻ ਓޱ౷ܭతηάϝϯςʔγϣϯ ೥ྸɺੑผɺऩೖɺڭҭϨϕϧͳͲͷਓޱ౷ܭతཁҼʹج͍ͮͯࢢ৔Λ෼ׂɻ ৺ཧతηάϝϯςʔγϣϯ ސ٬ͷϥΠϑελΠϧɺՁ஋؍ɺੑ֨ͳͲͷ৺ཧతཁҼʹج͍ͮͯࢢ৔Λ෼ׂɻ ߦಈతηάϝϯςʔγϣϯ ߪങස౓ɺϒϥϯυͷ஧੣౓ɺར༻γʔϯͳͲͷߦಈతཁҼʹج͍ͮͯࢢ৔Λ෼ׂɻ Ͳͷ࣠Ͱࢢ৔Λ۠੾Γɺλʔήοτఆٛˠޮ཰తͳϚʔέςΟϯάΛߦ͏͔ʁ

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ސ٬ηάϝϯτఆٛͷߟ͑ํɹ5ηάϚοϓ 43 ֊૚Ͱɺސ٬ͷߦಈಛ௃ͰηάϝϯτΛ෼͚Δ ϩΠϠϧސ٬ Ұൠސ٬ ཭൓ސ٬ ೝ஌ɾະߪങސ٬ ະೝ஌ސ٬ ೤ڰతͳϦϐʔτ૚ Ϧϐʔτ཰ɾLTV͕̋̋Ҏ্ ະೝ஌૚ ࣗࣾϒϥϯυͷ͜ͱΛ஌Βͳ͍  ࠓޙར༻ͯ͠΋Β͑ΔՄೳੑ͕͋Δ૚ ఆظ๚໰͍ͯ͠Δ૚ ߪങֹ͕ۚ̋̋Ҏ্ ߪങఀࢭ૚ —ظؒͷߪങཤྺ͕ͳ͍૚ ڝ߹ར༻૚ ࣗࣾΛೝ஌͍ͯ͠Δ͕ར༻͍ͯ͠ͳ͍૚ Ҿ༻ݩɿͨͬͨҰਓͷ෼ੳ͔Βࣄۀ͸੒௕͢Δ࣮ફސ٬ى఺ϚʔέςΟϯά

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ιʔγϟϧϦεχϯά *OTUBHSBN΍9ͳͲͷ4/4Ͱɺϒϥϯυͷར༻ɾ֦ࢄγʔϯΛ ϋογϡλάݕࡧͯ͠ΈΔɻࣗ෼ͳΓʹސ٬ߦಈɾχʔζʹؔ͢ΔԾઆΛͭ͘Δɻ

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ςʔϚاۀ͸ͲͷΑ͏ͳސ٬ηάϝϯτఆٛΛ͍ͯ͠Δ͔ʁ ͲΜͳଐੑɺߦಈಛੑɺᅂ޷ੑΛ΋͍ͬͯΔਓͰ͠ΐ͏͔ʁ ਖ਼ղ͸ҰͭͰ͸ͳ͍ͷͰɺෳ਺ߟ͑ͯΈ·͠ΐ͏ɻ νϟοτίϝϯτΛ͓ئ͍͠·͢ɻ

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ސ٬ηάϝϯτఆٛͷΞ΢τϓοτ ސ٬ηάϝϯτA ސ٬ηάϝϯτB ސ٬ηάϝϯτC ༏ઌ౓ ଐੑ ߦಈಛ௃ ๊͑Δ՝୊ ʢχʔζ΢Υϯπʣ ن໛੒௕ੑ

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ސ٬ಛ௃Λ੔ཧ͢Δ 47 ଐੑ ᅂ޷ੑ ߦಈಛੑ

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ϙδγϣχϯά

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50 ϒϥϯυ͸ɺڝ߹˓˓˓˓ͱҟͳΓɺ ˓˓ʢ࣠"ʣͱ˓˓ʢ࣠#ʣͷཧ༝Ͱબ͹Ε͍ͯΔͷͰ͸ͳ͍͔ʁ ϙδγϣχϯάͱ͸ԿΛߟ͑Δ͜ͱͳͷ͔

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ϙδγϣχϯάϚοϓΛਖ਼͘͠ඳ͘ 51 " # ࣗ ࣾ $ ࣠" ࣠"ʔ ࣠#ʴ ࣠#ʔ ࣠ΛνΣοΫ͢ΔϙΠϯτ ࣗࣾͷಠࣗੑΛදݱͰ͖͍ͯΔ͔ʁ ڝ߹ͱͷࠩผԽ͕දݱ͞Ε͍ͯΔ͔ʁ ސ٬ͷ૝ىΛදݱͰ͖͍ͯΔ͔ʁ

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ςʔϚاۀ͸ɺͳͥબ͹Ε͍ͯΔͷ͔ʁ ҧ͍Λͭͷ࣠Ͱදݱ͢ΔͱͲ͏ͳΔ͔ʁ ;PPNίϝϯτΛ͓ئ͍͠·͢ʂ

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બ͹ΕΔཧ༝Λ੔ཧ͢ΔʢSTP·ͱΊࢹ఺ʣ 53 ஫ྗηάϝϯτ ސ٬ͷχʔζɾ՝୊ ϒϥϯυͷ໾ׂ ͱఆٛ͢Δ Λ͍ͨ͠ Λ୲͏ ڝ߹ Ͱ͸ෆे෼

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1෼ੳ

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4P෼ੳɿՁ஋Λಧ͚ΔཁૉΛ૊Έ߹ΘͤΔ 1SPEVDU 1SJDF 1MBDF 1SPNPUJPO ԿΛചΔ͔ʁ ͍͘ΒͰചΔ͔ Ͳ͏ಧ͚Δ͔ʁ Ͳ͏΍ͬͯ஌ΒͤΔ͔ʁ ঎඼ Ձ֨ ྲྀ௨ ޿ࠂ

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STPɾ4P͕࿈ಈͯ͠ސ٬ʹબ͹ΕΔΠϝʔδ 57 ೖखɾར༻͠΍͍͢Α͏ ྲྀ௨ ސ٬χʔζΛຬͨ͢঎඼ ঎඼ ޿ࠂ Ձ֨ దਖ਼Ձ֨ ೝ஌͠ɾߪೖͨ͘͠ͳΔΑ͏ A B ࣗ ࣾ ೝࣝ ັྗతͰ͋Γɺଞࣾͱͷҧ͍Λೝࣝ STP ηάϝϯςʔγϣϯ ˠλʔήςΟϯά

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1. Productɿ঎඼ઓུΛߟ͑ΔϙΠϯτ 58 ᶄ ৘ॹత ϕωϑΟοτ ᶅ ࣗݾ࣮ݱʢදݱʣ ϕωϑΟοτ ঎඼Λ࣋ͭ͜ͱͰ ੜ׆ऀ͕ಘΔϓϥεײ৘ ঎඼Λ࣋ͭ͜ͱͰՄೳʹͳΔ ࣗݾ࣮ݱɾදݱ ໘ന͍ɺڞײ͢Δ ҆৺ײɺָ͍͠ɺ ֨޷ྑ͍ɺॆ࣮ײͳͲ ࣗ෼Β͍͘͠ΒΕΔɺ ࣗ෼ʹࣗ৴͕࣋ͯΔɺ ࣗ෼ͷཧ૝ʹ͚ۙͮΔͳͲ ᶃ ػೳత ϕωϑΟοτ ঎඼ͷػೳಛ௃ʹΑͬͯ ΋ͨΒ͞ΕΔ ੜ׆ऀ͕ײ͡ΔϝϦοτ ศརɺૣ͍ɺ͍҆ɺ؆୯ɺ ͍ܰɺؤৎͳͲ

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2. PriceɿՁ֨ઃఆΛߟ͑ΔϙΠϯτ 59 Ձ֨͸ɺେ͖ͳϚʔέςΟϯάઓུํ਑ͱ࿈ಈܾͯ͠·Δ ઓུ આ໌ Ձܾ֨ఆͷߟ͑ํ اۀྫ ίετϦʔμʔγοϓ ۀք಺Ͱ࠷௿ίετͷੜ࢈ऀʹͳΔ͜ͱͰ ࢢ৔γΣΞΛ֫ಘ͢Δ Ձ֨͸ࢢ৔ฏۉҎԼͰઃఆ͞ΕΔ͜ͱ͕ଟ ͘ɺՁ֨ڝ૪ྗΛॏࢹ χτϦ ΢ΥϧϚʔτɺ*,&" ϫʔΫϚϯ ࠩผԽઓུ ੡඼΍αʔϏεΛಠಛͳಛ௃΍ଐੑͰ ଞͱࠩผԽΛਤΔ Ձ֨͸ϓϨϛΞϜ͕෇͚ΒΕΔ ͜ͱ͕ଟ͘ɺಠಛͳՁ஋Λ൓ө Ξοϓϧ ϝϧησεɾϕϯπ ๺Ԥɺ฻Β͠ͷಓ۩ళ ूதઓུ ಛఆͷχονࢢ৔ɺސ٬άϧʔϓɺ ʹয఺Λ౰ͯΔ Ձ֨͸ηάϝϯτͷχʔζʹԠͯ͡ ॊೈʹઃఆ "JSCOC -661

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3. Placeɿྲྀ௨ઓུΛߟ͑ΔϙΠϯτ 60 ސ٬઀఺ͷଟ͞͸ʁ ಧ͚ΔྲྀΕɾ࢓૊Έ͸ʁ ૊৫ମ੍͸ʁ Ͳ͜Ͱސ٬઀఺Λͭ͘Δ͜ͱͰɺϒϥϯυೝ஌ɾ޷ҙ౓ΛߴΊ͍͔ͯ͘ʁ ۩ମతʹͲ͏΍ͬͯಧ͚Δ͔ʁ ͨ͘͞Μಧ͚Δํ਑ͳͷ͔ɺݶΒΕͨྔΛͩ͜Θͬͯಧ͚Δ࢓૊Έͳͷ͔ʁ

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4. Promotionɿ޿ࠂઓུΛߟ͑ΔϙΠϯτ 61 ఻͑Δ಺༰ ίϯςϯπϝοηʔδ ఻͑Δഔମ ϝσΟΞ ͲͷίϯςϯπΛͲͷϝσΟΞͰͲΕ͚ͩͷྔΛ఻͑Δ͔ʁ

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4. Promotionɿ޿ࠂઓུΛߟ͑ΔϙΠϯτ 62 1BJE &BSOFE ༗ྉ޿ࠂ ϝσΟΞܝࡌ ޿ࠂ ύϒϦγςΟ 4IBSFE 0XOFE 4/4ൃ৴ Φ΢ϯυϝσΟΞɾ-1 4/4 ࣗࣾϝσΟΞ

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ܧଓͯ͠ϚʔέςΟϯάτϨʔεʹऔΓ૊Ή 65 ʰϚʔέλʔͷےτϨʱ ϚʔέςΟϯάࢥߟ͸ɺ೔ৗͷதͰ஁͑Δ͜ͱ͕Ͱ͖Δ

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