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UX FOR DEVELOPERS OR HOW I LEARNED TO STOP WORRYING AND LOVE THE HAND DONE SKETCH JOHN ATHAYDE VP of DESIGN, POWERFLEET @johnathayde NORTHERN VA CODECAMP

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http://www.flickr.com/photos/michael-seljos/2073146716/

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METICULOUS

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LET’S GET STARTED

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UX DEBT IS TECHNICAL DEBT

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Definitions

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UX IA CX ID XD

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UX IA CX ID XD User Experience Information Architecture Customer Experience Interaction Design eXperience Design

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X

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EXPERIENCE X

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http://visual.ly/disciplines-user-experience-design

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https://uxdesign.cc/the-spectrum-of-digital-design-roles-in-2018-3286390a9966

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WHAT IS “UX” & WHY SHOULD YOU CARE?

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The What

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THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING

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THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT

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REMEMBER HOW TO USE IT HOW EASY IT IS FOR THEM TO

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ERROR- PRONE IT IS HOW

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LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT

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LEVEL OF SATISFACTION THEY ATTAIN FROM USING IT THE PROMPTNESS WITH WHICH USERS LEARN TO USE SOMETHING THE EFFICIENCY THEY ATTAIN WHILE MAKING USE OF IT REMEMBERHOW TO USE IT HOW EASY IT IS FOR THEM TO ERROR-PRONEIT IS HOW

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“DESIGN THINKING”

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“[Design thinking is] innovation powered by … direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and supported.” —Tim Brown, CEO of IDEO “ ”

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“[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” —Tim Brown, CEO of IDEO “ ”

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“LEAN”

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Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM େ໺଱

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Taiichi Ohno FOUNDER OF THE TOYOTA PRODUCTION SYSTEM PRESENT CAPACITY = WORK + WASTE େ໺଱

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8.3x

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PRECISELY SPECIFY WHAT CUSTOMERS VALUE IDENTIFY THE VALUE STREAM FOR EACH PRODUCT MAKE VALUE FLOW WITHOUT INTERRUPTIONS LET THE CUSTOMER PULL VALUE FROM THE PRODUCER PURSUE PERFECTION —“Lean Thinking” by James P. Womack and Daniel T. Jones

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“LEAN STARTUP”

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BUILD MEASURE LEARN

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DESIGN THINKING + AGILE PROCESS + LEAN STARTUP =

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“LEAN UX”

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“Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.” —Jeff Gothelf, Lean UX “ ”

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The Why

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UX DEBT is TECHNICAL DEBT

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EXPERIENCE IS EVERYONE’S PROBLEM

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If there’s more truth in HALLWAYS THAN IN MEETINGS, you have a problem. “ ” -Ed Catmull, President of Pixar/Disney Animation

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If there are people in your organization who feel they are not free to suggest ideas, you lose. Do not discount ideas from unexpected sources. “ ” -Ed Catmull, President of Pixar/Disney Animation

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Our job as managers in creative environments is to protect new ideas from those who don’t understand that in order for greatness to emerge, there must be phases of not-so-greatness. PROTECT THE FUTURE, not the past. “ ” -Ed Catmull, President of Pixar/Disney Animation

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YOU NEED TO COMPETE

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STATE OF THE ART

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NO DIRECTION “Mauritania”by John Spooner https://www.flickr.com/photos/johnspooner/315157691 CC BY-NC 2.0

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NO TEAM “The Lone Socializer” by Staffan Cederborg https://www.flickr.com/photos/155059340@N04/41737478572/ (CC BY-SA 2.0)

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OVERLOADED TEAM “40+293 Snooze” by bark https://www.flickr.com/photos/barkbud/4906055297/ (CC BY 2.0)

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OUTSOURCED TEAM “LIASONS” by Marc Falardeau https://www.flickr.com/photos/49889874@N05/7645123302/ (CC BY 2.0)

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OVERLOADED SPEC “255-365 Year 6 Books” by George Redgrave https://www.flickr.com/photos/funfilledgeorgie/8330702243 (CC BY-ND 2.0)

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INCOMPLETE / OUT OF DATE SPEC “Mine Flue Tunnel” by Tom Blackwell https://www.flickr.com/photos/tjblackwell/3652327674/ (CC BY-NC 2.0)

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The fix(es)

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PODS (NOT TIDE)

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Things would be wonderful if we just had our own JONY IVE. “ ”

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EVERYONE WANTS A SUPER SENIOR DESIGN GURU UNICORN

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SO WHAT IS A POD?

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ENGINEER PRODUCT MANAGER MOTION DESIGNER PROJECT MANAGER VISUAL DESIGNER FRONT END ENGINEER PROTOTYPE ENGINEER EXPERIENCE DESIGNER QA UX RESEARCH

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RESEARCH

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SHADOW your users Photo by Leo Hildago | https://www.flickr.com/photos/ileohidalgo/15090035480

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http://fortune.com/2016/03/16/livingsocial-layoffs/

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Yuji Yokaya http://www.forbes.com/forbes/2003/0217/056a.html TOYOTA SIENNA CHIEF ENGINEER

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MENTAL MODELS & EMPATHY

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http://johnnyholland.org/2009/01/book-review-mental-models/

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JOURNEY MAPS

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(PROTO)- PERSONAS

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http://www.quietaction.com/blog/what-customers-are-you-creating.html

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HYPOTHESES

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AGILE STORIES As [user type], I want [some goal] So that [reason].

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LEAN UX HYPOTHESIS We believe that We will achieve [business outcome] If [persona type] Can achieve [user outcome] With [this feature]

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LEAN UX HYPOTHESIS We believe that We will achieve [business outcome] If [persona type] Can achieve [user outcome] With [this feature]

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LEAN UX HYPOTHESIS TABLE We will achieve… …if this user… …can achieve… …with this feature [Business Outcome] [Persona] [User Outcome] [Feature]

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SKETCHING

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STORY MAPPING

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“Story Map” by visualpun.ch (CC BY-SA 2.0) https://www.flickr.com/photos/visualpunch/10279105343

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STORY BOARDS

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From “Sprint” keynote slide deck by Jake Knapp

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SIX-UPS / SKETCH BOARDS

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http://adaptivepath.org/ideas/sketchboards-discover-better-faster-ux-solutions/ http://kor.com/blog/personas-empathy-maps-and-6-ups-reign-at-uxbootcamp

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CRAZY EIGHTS

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http://www.fastcodesign.com/1672917/the-8-steps-to-creating-a-great-storyboard

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VISION BOARDS

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VISION BOARDS ~2011

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PINUPS

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CLICKABLE PROTOTYPE

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http://christinazierold.de/portfolio/east-gippsland/

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PROTOTYPING TOOLS

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Deliverables should help drive decisions, not just document them. —Jenny Reeves https://studio.uxpin.com/blog/5-reasons-freelance-ux-projects-fail/ “ ”

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TESTING

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http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/

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What do you make of this? What would you do here? How would you do [that]? http://www.uxbooth.com/articles/the-art-of-guerilla-usability-testing/

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SO HOW MANY?

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“A Mathematical Model of the Finding of Usability Problems” by Jakob Nielsen and Thomas K. Landauer Proceedings of ACM INTERCHI’93 Conference (Amsterdam, 24-29 April 1993) http://dl.acm.org/citation.cfm?id=169166

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The main argument for small tests is simply return on investment: testing costs increase with each additional study participant, yet the number of findings quickly reaches the point of diminishing returns. There's little additional benefit to running more than 5 people through the same study; ROI drops like a stone with a bigger N . “ ” —Jakob Nielsen https://www.nngroup.com/articles/how-many-test-users/

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BUT NOT SO FAST…

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8-10 15-20 FINISHED PRODUCTS PROTOTYPES USER SEGMENTS! https://www.experiencedynamics.com/blog/2019/03/5-user-sample-size-myth-how-many-users-should-you-really-test-your-ux

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20 15 39 CARD SORTING QUANTITATIVE STUDIES EYETRACKING NOT ALWAYS THE OPTIMUM: https://www.nngroup.com/articles/how-many-test-users/

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So… At least 5. Ideally 15-20. (Call off the pitchforks and torches)

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Design Systems

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CREATE A SINGLE (VERSIONED) SOURCE OF DESIGN TRUTH

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https://designsystemsrepo.com

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ATOMIC DESIGN PATTERNLAB.io

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Focus?

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https://medium.com/galleys/how-we-tried-to-design-our-own-book-cover-and-how-jessica-hische-saved-the-day-58551087cfea

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Designers temptation is to go away into their fancy design room and to magically solve problems. Designers are not very good about solving problems in isolation, but they are very powerful in mixed teams of helping bring ideas to reality. “ ” —Daniel Burka, Design Partner at Google Ventures https://www.youtube.com/watch?v=v1HBqlxQjZI

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LOVE THE FIRST TIME USER

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WHERE AM I?

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“WHAT AM I SUPPOSED TO DO HERE?”

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DON’T BE EVIL

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“CLIPPY” 1997–2007

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DOWNLOAD TIME

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Network Link Conditioner https://nshipster.com/network-link-conditioner/

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DESIGN IS TYPOGRAPHY

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The quick brown fox jumped over the lazy dog.

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The Quick Brown Fox JUMPED OVER THE LAZY DOG

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The Quick Brown Fox JUMPED OVER THE LAZY DOG

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The quick brown fox jumped over the lazy dog.

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The Quick Brown Fox JUMPED OVER THE LAZY DOG

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non

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PARTING SHOTS

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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. “ ” —Antoine de Saint-Exupery

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Design is just problem solving within a set of constraints. In the grand scheme of things, it rarely has anything to do with graphics. “ ” —Colm Tuite The Marvel Styleguide http://blog.marvelapp.com/the-marvel-styleguide/

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DEVELOPERUX

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JOHN ATHAYDE [email protected] @johnathayde www.developerux.com www.meticulous.com Thank You!