Email at the Turning Point

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1/69 EMAIL AT THE TURNING POINT Jason Rodriguez, Litmus @rodriguezcommaj

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2/69 JASON RODRIGUEZ Email Designer, Writer, and Community Manager at Litmus @rodriguezcommaj

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3/69 6 YEARS FREELANCE & AGENCY

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4/69 MODERN HTML EMAIL

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5/69 JOINED LITMUS IN 2013

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6/69 PROFESSIONAL EMAIL DESIGN

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7/69 ? WHAT DO WE ACTUALLY DO?

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8/69 DRIVE BUSINESS

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9/69 REPRESENT COMPANIES REINFORCE BRANDING DRIVE REVENUE

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10/69 WE DO IT WELL

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11/69 INFORM PEOPLE

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12/69 TRANSACTIONAL EMAILS MARKETING EMAILS NEWSLETTERS

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13/69 BUILD CONNECTIONS

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14/69 ? HOW DID WE GET HERE? AND WHERE ARE WE GOING?

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15/69 EARLY STAGES: THE DESKTOP DAYS

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16/69 FOCUS ON DESKTOP CLIENTS

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17/69 TWO MAJOR PROBLEMS

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18/69 TERRIBLE RENDERING

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19/69 LACK OF SUPPORT FOR CSS campaignmonitor.com/css

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20/69 INCREASE IN CLIENTS

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21/69 REACTIONARY TOOLS An early version of Litmus

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22/69 MIDDLE STAGES: THE MOBILE REVOLUTION

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23/69 APPLE iPHONE

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24/69 HOW BIG IS MOBILE?

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25/69 MOBILE GROWTH SINCE 2011

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26/69 +512% SINCE 2011

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27/69 FRAGMENTATION Android Screen Sizes iOS Screen Sizes

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28/69 TOOLS HAVE EVOLVED

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29/69 INCREASE IN MOBILE DESIGN SOLUTIONS

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30/69 MOBILE-AWARE

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31/69 FLUID LAYOUTS

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32/69 LATE STAGES: RESPONSIVE DESIGN

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33/69 ETHAN MARCOTTE & RESPONSIVE WEB DESIGN

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34/69 FLUID TABLES FLUID IMAGES MEDIA QUERIES

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35/69 ALLOWS FOR ULTIMATE CONTROL

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36/69 MEDIA QUERY SUPPORT stylecampaign.com/blog/2012/10/responsive-email-support/

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37/69 APPS & RENDERING ENGINES

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38/69 DESKTOP STYLES RETINA IMAGES INCREASED BANDWIDTH

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40/69 COMPANIES HAVE SEEN GREAT RESULTS

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41/69 WHILE THE EVOLUTION OF EMAIL HAS HELPED US ACHIEVE BUSINESS GOALS…

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42/69 FEW OF US INNOVATE AND BUILD REAL CONNECTIONS WITH PEOPLE

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43/69 INSTEAD, WE’VE ALL BEEN DESIGNING DEFENSIVELY

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44/69 THIS IS THE TURNING POINT

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45/69 ? WHAT DOES THE FUTURE LOOK LIKE WHEN WE CAN STOP DESIGNING DEFENSIVELY?

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46/69 FOUR PREDICTIONS

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47/69 PREDICTION #1 EMAIL DESIGN WILL BECOME A SOLVED PROBLEM

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48/69 OPEN KNOWLEDGE

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49/69 NEW TOOLS

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50/69 PREDICTION #2 GMAIL WILL GET BETTER

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51/69 BETTER CSS SUPPORT, ACROSS PLATFORMS

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52/69 PREDICTION #3 WE WILL SEE AN INCREASED FOCUS ON CONTENT

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53/69 ADVANCED PERSONALIZATION USE OF CONTEXT BETTER CONTENT

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54/69 PREDICTION #4 THE RISE OF EMAIL EXPERIENCE DESIGNERS

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58/69 EXPERIENCE DESIGNERS ARE COMMON ON THE WEB

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59/69 THINK OF THE POSSIBILITIES FOR EMAIL

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60/69 “ POSITIVE EMOTIONAL EXPERIENCES TRAIN USERS TO FALL IN LOVE WITH A PRODUCT OR SERVICE. AARRON WALTER, MAILCHIMP

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61/69 EMAIL IS A 1-TO-1 MEDIUM

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62/69 THE INBOX IS A DIRECT LINK TO A PERSON

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63/69 WE’LL FINALLY BE ABLE TO FOCUS ON CRAFTING AN EXPERIENCE FOR AN INDIVIDUAL

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64/69 THEIR SPECIFIC CONTEXT

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65/69 AND DELIGHTFUL INTERACTIONS

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66/69 WHEN WILL ALL OF THIS BE HAPPENING?

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67/69 WE’LL SEE GMAIL FIX MEDIA QUERY & CSS SUPPORT WITHIN THE NEXT YEAR

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68/69 WE’LL SEE A HUGE INCREASE IN SOPHISTICATED, RESPONSIVE CAMPAIGNS IN THE NEXT 1-2 YEARS