Design+Startup 6/19/2013

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Design+Startup Presented by First Round Capital & IDEO #designplus

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Making #designplus

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Madison Mount Associate Partner @madisonmount IDEO Phin Barnes Partner @phineasb First Round Capital

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Kyle Neath Product @kneath Github Talk

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1997

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1997 13 years old

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I’m Kyle Neath @kneath

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I work on Product 

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This is a talk about Tools

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 AppKit UIKit

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And they’re all terrible

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2000 15 years old

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ASP 3.0

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ASP 3.0 Game concept

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ASP 3.0 Game concept SQL

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ASP 3.0 Game concept SQL Ge ing the @*!¡#*; hosted

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> Please enter cheat code...

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> Please enter cheat code... >

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> Please enter cheat code... > > Skipping Stage 1: Learn Ubuntu

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> Please enter cheat code... > > Skipping Stage 1: Learn Ubuntu > Please continue building rad shit

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Tools increase potential

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Network Ops Business Executive Copywriter Visual Designer UX Designer Sysadmin Assembly Hacker Kernel Hacker Mac Developer Marketer

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This is your potential How do you want to spend it?

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1997 I want to be a master Mac Developer

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1997 I want to be a master Visual Designer

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1997 I want to be a proﬁcient Visual Designer and play around as a Mac Developer

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1997

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2013

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1997

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2013 TOOLS

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I want to be a master Visual Designer and a proﬁcient Mac Developer and a proﬁcient Marketer! and learn me some Unix! 2013

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? 20.. What does it mean when we hit Double Rainbow?

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Use tools without regret & don’t let your tools deﬁne you

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vs.

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why can’t you code? If the end product is well-designed so ware,

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why can’t you design? If the end product is well-designed so ware,

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... or maybe they’re the same?

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Get in trouble

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Karen KAushansky Experience Design Consultant @kjkausha Talk

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Feelings, nothing more.... (and Experience Prototyping) karen kaushansky @kjkausha

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Making ...of ME

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Making ...of ME

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Making ...of ME

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Making Experiences

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Experience Prototyping:

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Experience Prototyping: “A form of prototyping that enables design team members, users and clients to gain ﬁrst-hand appreciation of existing or future conditions through active engagement with prototypes.”

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Goal: Understand in the moment, in speciﬁc situations, the emotions and behaviors to consider to design the best experience.

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What do we want people to feel?

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- Tom Chi

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Discover the emotions that you want to deﬁne the experience

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• Placement in home

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• Placement in home • Ability to control

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• Placement in home • Ability to control • Shared with others

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Keep a journal

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Keep a journal Take photos

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Keep a journal Take photos “When a song comes on I don’t like, I______________and it makes me feel____________”

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Debrief and share experiences

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Experiencing can help understand behaviors and interactions

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From physical to digital.....

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In order to “design for context” try “experiencing in context”

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- Shawn Fanning

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“There are no boundaries to being a leader” - Shawn Fanning

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Thank you @kjkausha

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Vivian Barad Quick Talk Designer / Project Lead IDEO

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Brad Simpson Quick Talk Sr. Mechanical Design Engineer @lightningboltz IDEO

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A DAY IN THE LIFE OF THE SUBWAY

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BUILDING A FOUNDATION

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MATLAB OPENFRAMEWORKS ILLUSTRATOR TRUSTING YOUR TOOLS

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MERGING DISCOVERIES

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VICTORY LAP

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The number of people that entered subway stations The number of people that entered subway stops between 8-10am and 4-6pm / 36% of all riders The number of people that traveled through Downtown Crossing The number of seconds between people entering Downtown Crossing between 5-6pm The number of people that entered Fenway station, the least of any station on the subway The number of people that entered Downtown Crossing between 5-6pm / 22% of daily station activity The number of commuters that traveled on the Red Line The number of people that entered stations on the Red Line, the most of any line on the MBTA The number of people who used a Charlie Card / 66% of riders The number of people who used a Charlie Ticket / 33% of riders The number of people who were on the subway at the busiest hour, 5-6pm ON/ AUGUST/ TWELFTH/ TWO/ THOUSAND/ NINE/ 487,344 175,311 / 36% 22,320 2 536 4,967 / 22% 107,932 215,865 326,211 / 67% 161,133 / 33% 56,922

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A. Histogram of Red Line rider load B. Rider load on Red Line stations durring morning and afternoon rush hours: 8-9am | 5-6pm C. Histogram and 24-hr clock of indivdual station activity AUGUST/ TWELFTH/ TWO THOUSAND/ NINE/ North Quincy Wollaston Harvard Square Alewife Central Square JFK / U Mass Kendall Square South Station Andrew Square Shawmut Porter Square Broadway Davis Square Quincy Adams Quincy Center Savin Hill Charles MGH Park Street Station Downtown Crossing Ashmont Fields Corner Braintree AM PM AM ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH PARK STREET DOWNTOWN CROSSING SOUTH STATION BROADWAY ANDREW SQUARE JFK/U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE PM ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH PARK STREET DOWNTOWN CROSSING SOUTH STATION BROADWAY ANDREW SQUARE JFK/U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE THREE THOUSAND FIFTEEN HUNDRED ALEWIFE DAVIS SQUARE PORTER SQUARE HARVARD CENTRAL SQUARE KENDALL SQUARE CHARLES MGH SOUTH STATION BROADWAY ANDREW SQUARE JFK / U MASS SAVIN HILL FIELDS CORNER SHAWMUT ASHMONT NORTH QUINCY WOLLASTON QUINCY CENTER QUINCY ADAMS BRAINTREE Geographic and temporal station activey for the day of August 12, 2009

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North Quincy Wollaston Harvard Square Alewife Central Square JFK / U Mass Kendall Square South Station Andrew Square Shawmut Porter Square Broadway Davis Square Quincy Adams Quincy Center Savin Hill Charles MGH Park Street Station Downtown Crossing Ashmont Fields Corner Braintree AM PM

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PROTOTYPING DIGITALLY IS ABOUT UNCOVERING THE STORY YOU WANT TO TELL WHILE YOU’RE TELLING IT.

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Tobias Toft Quick Talk Senior Interaction Designer @tobiastoft IDEO

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HELLO.

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I’M TOBIAS,

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I LOVE OLD MECHANICAL JUNK.

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PEN  CODE

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1983 HP 7475A PEN PLOTTER

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ANTIQUATED PRINTING TECHNOLOGY

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$1895.00 1983 $50.00 2011 

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FAST & HIGHLY ACCURATE

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ERRORS MAKE IT HUMAN.

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ERRORS MAKE IT HUMAN.

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DRIVEN BY FASCINATION. NO PROCESS, JUST PLAY.

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CUBIC DISARRAY GEORG NEES, 1968

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CUBIC COPY TOBIAS, 2011

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FIRST ATTEMPT

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ORIGINAL OWL

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OWL 1

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OWL 2

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OWL 3

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OWL 4

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UNKNOWN OWL

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A WHALE

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THIS GUY

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THANK YOU.

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Jeffrey Kalmikoff Talk CXO / Head of Design @jeffrey Betable

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HELLO

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JEFFREY KALMIKOFF Betable CXO / Head of Design (i.e. The Designer) @jeffrey

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Design at B2B/developer-facing design B2C/player-facing design E-commerce UX User acquisition design & NUX B2B & B2C marketing design New business design Partner integration UX assistance Games UX assistance Brand & platform standards Regulation & compliance design Brand narrative & market education ...and anything else that comes up.

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Computers are great at context switching, our brains are not.

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You can get everything “done” as the company’s sole designer.

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Don’t fool yourself into thinking that all the best ideas will be yours.

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Design leadership is about cultivating ideas.

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Co-workers are often your first users. Engage them.

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If you want to work in a design-focused company, it’s your ball. Run with it.

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Facilitate a collaborative environment.

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The habits of early employees inform the culture of the company.

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“Good for now” earns opportunities for “great” later on.

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Don’t be afraid of design debt.

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So...

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Design leadership is about cultivating ideas. So...

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Design leadership is about cultivating ideas. Facilitate a collaborative environment. So...

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Design leadership is about cultivating ideas. Facilitate a collaborative environment. Don’t be afraid of design debt. So...

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Design leadership is about cultivating ideas. Facilitate a collaborative environment. Don’t be afraid of design debt. Save early, save often. So...