WELCOME TO MSDM Mohali School of Digital Marketing (MSDM) has been a pioneer in the field of digital marketing since 2010. We are a Google Premier Partner with an expert team www.mohalischoolofdigitalmarketing.com 

INTRODUCTION PPC PPC stands for "pay-per-click," a type of online advertising model where advertisers pay a fee each time their ad is clicked. This model is commonly used in search engine advertising, where ads appear on search engine results pages (like Google Ads) or on social media platforms. The goal of PPC is to drive traffic to a website or landing page, and advertisers typically bid on keywords relevant to their target audience. If a user searches for those keywords and clicks on the ad, the advertiser pays the agreed-upon amount for that click. www.mohalischoolofdigitalmarketing.com 

WHAT IS PPC WORK ? Ad Auction Process: Explanation of bidding on keywords and how ads are placed. Quality Score: Importance of ad relevance and landing page quality. Cost Structure: How CPC (cost-per- click) is determined. www.mohalischoolofdigitalmarketing.com 

Immediate Results: Fast traffic generation. Targeted Advertising: Ability to target specific demographics, locations, and interests. Measurable ROI: Track and analyze performance metrics. Control: Set budgets, adjust bids, and pause campaigns easily. PPC BENEFITS COMPONENTS OF A PPC CAMPAIGN Keywords: Research and selection. Ad Copy: Crafting compelling ads. Landing Pages: Creating optimized pages for conversions. Budget Management: Setting daily or monthly limits. Tracking and Analytics: Using tools to monitor performance. www.mohalischoolofdigitalmarketing.com 

BEST PRACTICES FOR PPC CAMPAIGNS Keyword Research: Use tools to find high- performing keywords. Ad Testing: A/B testing to optimize ad performance. Targeting Options: Utilize demographic, geographic, and behavioral targeting. Continuous Optimization: Regularly review and refine campaigns www.mohalischoolofdigitalmarketing.com 

CASE STUDIES AND EXAMPLES Successful Campaigns: Showcase a few real-world examples of effective PPC campaigns. Visuals: Include screenshots or charts illustrating results. www.mohalischoolofdigitalmarketing.com 

COMMON MISTAKES AND HOW TO AVOID THEM Overlooking Keywords: Importance of comprehensive keyword research. Ignoring Negative Keywords: Avoid wasting money on irrelevant clicks. Neglecting Ad Extensions: Enhance visibility and click-through rates. Underestimating Analytics: Use data to drive decisions. www.mohalischoolofdigitalmarketing.com 

TOOLS AND RESOURCES PPC Management Tools: Google Ads, SEMrush, Ahrefs, etc. Learning Resources: Blogs, courses, and forums for PPC best practices www.mohalischoolofdigitalmarketing.com 

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