Venture Design - Speaker Deck

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James Box Venture Design

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Venture Design, huh? 2

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Venture design 3 A toolkit

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5 Founders Investors Leaders to turn concepts into companies. to realise the potential in their portfolio to bring innovation to their organisation We partner with…

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“Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan.” 6 Eliel Saarinen

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The only thing that matters… 7 …is product/market fit Marc Andreessen, The Only Thing That Matters, The PMarca Guide to Startups

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As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.” 8 Norman Foster

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9 Probable Plausible Possible Preferable Now Future Time

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Design is a means for improving the chances of preferable futures 10

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Serendipity 11 Percy Spencer

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Genius 12 Don Draper

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Leadership 13 Steve Jobs

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Jeff Raskin 14

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“Cognetics brings interface design out of the mystic realm of guruism, transforming it into an engineering discipline with a rigorous theoretical framework.” 15 Jeff Raskin

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Learnable, repeatable, scalable 16

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Venture Design

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18 Innovation Entrepreneurship + Venture Design

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Venture Design is a method that combines innovation & entrepreneurship to quickly identify and capture viable market opportunities. 19

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Venture Design is a method that combines innovation & entrepreneurship to quickly identify and capture viable market opportunities. 20

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Transient advantage 21 Rita McGrath https:/ /hbr.org/2013/06/transient-advantage

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22 Generate promising business ideas 1 Exploit the strongest and ignore the rest 3 Systematically test these ideas for market viability 2

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23 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 =   Design thinking =   Agile design =   Lean startup

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Design Thinking

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25 Human needs and desires Provocations for preferable futures Empathise Define Ideate Prototype Test

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“Negative Capability…is when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact & reason” 27 John Keats

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Abductive thinking 28 Provokes what could be

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“The scientific method is a pattern of problem- solving behaviour employed in finding out the nature of what exists, whereas the design method is a pattern of behaviour employed in inventing things of value which do not yet exist. Science is analytic, design is constructive.” 29 Sydney A. Gregory, The Design Method.

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30 Generate provocations for preferable futures

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32 Extract the most promising business ideas

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Beliefs 33

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34 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 =   Lean startup

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Lean Startup

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37 Extract the most promising business ideas

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Beliefs → Knowledge 38

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Lean Startup is a method for turning beliefs into knowledge. 39

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“Customers don’t care about your solution. They care about their problems.” 40 Dave McLure

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41 Extract your key beliefs   about customers’ needs

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42 Because Insight We belive Innovation Will achieve Desired outcome Indicated by Measurement Turn your key beliefs into testable hypotheses

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1. The value hypothesis 43 aka problem/solution fit

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2. The growth hypothesis 44 aka product/market fit

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45 Confidence Value Plot your hypotheses against value & confidence

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46 Prioritise high value, low confidence hypotheses Confidence Value

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47 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 =   Agile design =  

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Agile Design

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• Embrace adaptive design • Build-in quality through critical thinking and reflection • Prioritise tangible outputs & working ‘software’ • Collaborate with the customer

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We think to make. 50 But we also make to think.

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51 Build Measure Learn

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52 Generate promising business ideas Exploit the strongest and ignore the rest Systematically test these ideas for market viability 1 3 2 =   Design thinking =   Lean startup =   Agile design

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Venture Design is a learnable, repeatable, scalable method that combines innovation & entrepreneurship to quickly identify and capture viable market opportunities. 53