#pubcon Using Google & AI as localization tools ---- LLMs and Human Expertise in Global SEO Presented by: Gianluca Fiorelli @gfiorelli1 – www.iloveseo.net #Pubcon

#pubcon #Pubcon

#pubcon #Pubcon Architecture localization

#pubcon #Pubcon We need to help people in the local markets to easily find what they really care

#pubcon #Pubcon and not making them wander into the abyss.

#pubcon #Pubcon How can we detect how our potential customers wander in the Messy Middle? Especially when the Messy Middle differs from country to country?

#pubcon #Pubcon How to improve our visibility in the Search environments to make them escape from the loop and entering on our website?

#pubcon #Pubcon Sure! We can perform classic audience analyses with focus groups, interviews et al.

#pubcon But imagine multiplying that research for all the targeted markets…

#pubcon One does not simply enter into Mordor. #Pubcon

#pubcon #Pubcon What thing does know everything about everyone?

#pubcon What thing does know everything about everyone?

#pubcon What thing does know everything about everyone?

#pubcon SEARCH JOURNEYS #Pubcon

#pubcon SEARCH MENU #Pubcon

#pubcon Search Menu The first answer well hidden in plain light is the search menu. It is made up of the classic search filters… #Pubcon

#pubcon and Topic Filters

#pubcon Generic Taxonomy ‘’Ecommerce’’ Official website Clone Wars New Releases Wiki Factions Discontinued Atomic Mass games Rules Cheap Starter Set Products Models The Topics immediately suggest to us which journeys, among those that a potential customer of ours can take, we need to prioritize. #Pubcon

#pubcon Topic 1 Topic 2 Topic 3 Factions Game Rules Review New Releases Reddit Official Website Clone Wars Gameplay List Reddit Rules PDF Review Reddit Contents Rules PDF Download Bundle Expansions List Phase 1 Unboxing Review ARC Trooper Guide Cheap Update Topic filters behave like People Also Ask

#pubcon Query rewriting 1 Query rewriting 2 Query rewriting 3 Star Wars Legion factions Star Wars: Legion game Star Wars: Legion Rules Star Wars Legion review Star Wars Legion new releases Star Wars Legion Reddit Star Wars: Legion official website Star Wars: Legion Clone Wars Star wars legion clone wars gameplay Star wars legion clone wars list Star wars legion clone wars list reddit Star Wars: Legion clone Wars Rules Star wars legion clone wars rules pdf Star Wars Legion Clone Wars Core Set review Star Wars Legion Clone Wars core set review reddit Star Wars: Legion Clone Wars contents Star Wars: LEGION Clone Wars rules pdf Star wars legion clone wars rules pdf download Star wars legion clone wars bundle Star Wars Legion Clone Wars Expansions Star wars legion clone wars expansions list Star Wars Legion Phase 1 Clone Trooper Upgrade Expansion Star Wars Legion clone Wars unboxing Star wars legion clone wars unboxing review Star Wars Legion Clone Wars ARC Troopers Star wars legion clone wars arc troopers guide And to each Topic corresponds a SERP with its query

#pubcon And to each Topic corresponds a SERP with its query Topic 1 Query rewriting 1 Topic 2 Query rewriting 2 Suggest Clone Wars star wars: legion clone wars Gameplay Star wars legion clone wars gameplay star wars: legion clone wars core set star wars: legion clone troopers star wars: legion game star wars: legion core set star wars: legion clone wars expansions is star wars legion dead star wars: legion special operations star wars: legion factions List Star wars legion clone wars list star wars: legion tournament lists 2023 star wars: legion separatist list 2023 star wars: legion clone wars core set contents star wars: legion clone wars expansions star wars clone legions star wars: legion lists star wars: legion clone troopers star wars: legion list builder Rules Star Wars: Legion clone Wars Rules star wars: legion rules star wars: legion rules pdf star wars: legion army builder atomic mass games star wars: legion star wars: legion cards pdf star wars: legion rules reference

#pubcon RELATED SEARCHES #Pubcon

#pubcon Related searches are practically an unknown search feature. #Pubcon

#pubcon Yet they are an exceptional source for understanding potential Search Journeys, which our potential customers can undertake and in which we should be present. #Pubcon

#pubcon You can literally individuate all the search journeys just analyzing them.

#pubcon And they can be key for starting understanding the differences between the targeted markets. #Pubcon

#pubcon LLM - SGE “Follow up” #Pubcon

#pubcon #Pubcon

#pubcon Base query SGE Convo 1 SGE Convo 2 SGE Convo 3 Star Wars: Legion Is Star Wars: Legion any good? How does Star Wars Legion play? Is Star Wars: Legion any good? How do you get good at Star Wars: Legion? What is the difference between skirmish and standard Star Wars: Legion? Who is the best hero in Star Wars Legion? Who goes first in Star Wars Legion? How many commanders can you have in Star Wars Legion? What factions are in the Star Wars Legion? What is the age rating for Star Wars Legion? Is Star Wars: Legion any good? Is Star Wars: Legion easy to learn? How do I start Star Wars: Legion? Who makes Star Wars: Legion miniatures? Are Star Wars: Legion Minis plastic or resin? Do Star Wars Legion Minis come painted? What scale are Star Wars Legion Minis? Does Star Wars Legion come assembled? Are Star Wars: Legion Minis painted? What paint do I need for Star Wars Legion? How do you paint Luke Skywalker Legion? What comes in the Star Wars Legion starter set? What comes in the Star Wars: Legion starter set? What should I buy to start Star Wars: Legion? How many points is the starter set in Star Wars: Legion? Do you need a core set to play Star Wars: Legion? What are the different armies in Star Wars: Legion? What are the list archetypes in Star Wars Legion? What are the different factions in Star Wars Legion? How many units can you have in Star Wars Legion? How do you build an army in Star Wars Legion? What is the minimum army in Star Wars Legion? What are the minimum requirements for Star Wars Legion? How do you build an army in Star Wars Legion? How many points is the starter set in Star Wars Legion? How many models in a Star Wars Legion army? How big are armies in Star Wars Legion? How do you build an army in Star Wars Legion? What factions are in the Star Wars Legion? #Pubcon

#pubcon Base query SGE Convo 1 SGE Convo 2 SGE Convo 3 Star Wars: Legion Is Star Wars: Legion any good? How does Star Wars Legion play? Is Star Wars: Legion any good? How do you get good at Star Wars: Legion? What is the difference between skirmish and standard Star Wars: Legion? Who is the best hero in Star Wars Legion? Who goes first in Star Wars Legion? How many commanders can you have in Star Wars Legion? What factions are in the Star Wars Legion? What is the age rating for Star Wars Legion? Is Star Wars: Legion any good? Is Star Wars: Legion easy to learn? How do I start Star Wars: Legion? Who makes Star Wars: Legion miniatures? Are Star Wars: Legion Minis plastic or resin? Do Star Wars Legion Minis come painted? What scale are Star Wars Legion Minis? Does Star Wars Legion come assembled? Are Star Wars: Legion Minis painted? What paint do I need for Star Wars Legion? How do you paint Luke Skywalker Legion? What comes in the Star Wars Legion starter set? What comes in the Star Wars: Legion starter set? What should I buy to start Star Wars: Legion? How many points is the starter set in Star Wars: Legion? Do you need a core set to play Star Wars: Legion? What are the different armies in Star Wars: Legion? What are the list archetypes in Star Wars Legion? What are the different factions in Star Wars Legion? How many units can you have in Star Wars Legion? How do you build an army in Star Wars Legion? What is the minimum army in Star Wars Legion? What are the minimum requirements for Star Wars Legion? How do you build an army in Star Wars Legion? How many points is the starter set in Star Wars Legion? How many models in a Star Wars Legion army? How big are armies in Star Wars Legion? How do you build an army in Star Wars Legion? What factions are in the Star Wars Legion? #Pubcon

#pubcon LLM – Perplexity.ai #Pubcon

#pubcon Perplexity.ai allows us to explore potential conversational search journeys more seamlessly. It also allows us to broaden the search scope to ChatGPT (and Claude-2). #Pubcon

#pubcon Base query Perplexity Convo 1 Perplexity Convo 2 Perplexity Convo 3 Star Wars: Legion what is the gameplay like in star wars: legion what is the objective of star wars: legion what are the different types of units in star wars: legion how do you win a game of star wars: legion what is the recommended age range for playing star wars: legion how long does a typical game of star wars: legion last how many players can play star wars: legion what is the recommended age for playing star wars: legion what is the objective of star wars: legion what are some of the unique features of star wars: legion what are the different factions in star wars: legion how does star wars: legion differ from other star wars games what are some of the most popular units in star wars: legion what are the different factions in star wars: legion what are the strengths and weaknesses of each faction in star wars legion what are the unique abilities of each faction in star wars legion which faction is best for beginners in star wars legion what are the most popular units in each faction in star wars legion which faction is best for beginners in star wars legion what are the strengths and weaknesses of the cis faction in star wars legion which faction has the most beginner-friendly units in star wars legion what are some tips for beginners playing the rebels faction in star wars legion what are the unique abilities of each faction in star wars legion what are the strengths and weaknesses of each faction in star wars legion how do the unique abilities of each faction affect gameplay what are some popular strategies for each faction in star wars legion where can i buy star wars: legion miniatures what is the price range for star wars legion miniatures what is included in the star wars legion starter set where can i buy star wars legion miniatures are there any discounts available for star wars legion miniatures are there any discounts or promotions available for star wars legion miniatures are there any ongoing sales for star wars legion miniatures where can i find discounts for star wars legion miniatures what are the best deals for star wars legion miniatures what is the shipping time for star wars legion miniatures what is the estimated delivery time for star wars legion miniatures from wayfair Top Perplexity Conversations what are the different factions in star wars: legion what are the strengths and weaknesses of each faction in star wars legion what are the unique abilities of each faction in star wars legion what is the objective of star wars: legion which faction is best for beginners in star wars legion

#pubcon Better using the Pro version. It allows us to investigate potential conversations also on YouTube, Reddit and, important, identify which sources are used (this will come in handy later).

#pubcon Pro (Copilot) offers us pre-selected topics, which are the most associated with Star Wars: Legion based on embedding analysis. #Pubcon

#pubcon Pay attention to the conversational queries that Perplexity.ai uses to search for resources with which to offer us answers.

#pubcon Images Search Tags #Pubcon

#pubcon Images Search Tags Level 0 Level 1 Level 2 Level 3 Level 4 #Pubcon

#pubcon Images Search Tags – Check “local” entities. Italy Spain France UK Shadow Collective Shadow Collective Shadow Collective 3D printed Dark Troopers Clone wars Dark Troopers Kashyyyk Asmodee Diorama Battle Force Painting Dark Troopers Imperio Blizzard Imperial 501st Juego de mesa 501eme legion 501st Mandalorian Legion Mandalorian Mandalorian Mandalorian 501st legion Legion 501 501st legion Custom Army Juego Legion Mandalorian Scarif Fantasy Flight Games Fantasy Flight Games Flight Games Naboo Legion board Legion core Figurines Miniatures Wars core set Guerras Clone Clone Wars Rebels Jedi AT-ST Terrain Starter Set Wars core set Core Set Clone troopers Clone Troopers Stormtroopers

#pubcon Images Search Tags – Topically.io

#pubcon People Also Ask #Pubcon

#pubcon In this phase, the analysis of the PAA serves us above all to identify research paths, which were not discovered with the previous analyses.

#pubcon PAA – Alsoasked.com

#pubcon Again, check the questions in your targeted markets. #Pubcon

#pubcon Review the pages ranking (for every market) #Pubcon

#pubcon Page 1 ranking websites. USA UK Spain Italy Fantasyflightgames.com Fantasyflightgames.com Amazon.es Tempusgfugitshop.it Atomicmassgamess.com Darkstargames.co.uk Wargenwarges.com Wargamesworld.it Boardgamegeek.com Elementgames.co.uk Goblintrader.es Fantasyflightgames.com Reddit.com/r/SWlegion Boardgamegeek.com Fantasyflightgames.com Dungeondice.it Boardgamegeek.com Ashdowngaming.co.uk b2b.asmodeee.es Amazon.it Asmodee.com Atomicmassgamess.com Empiregames.es Fantamagus.com Amazon.com Waylandgames.co.uk Mathom.es Gamable.com Frontlinegaming.org Goblingaming.co.uk Boardgamesinvasion.com Darkstargames.co.uk Fullmoonarcher.com While checking the 1st page ranking websites, annotate if search features like Videos, Images or Chat & Forums are present

#pubcon WordLift for sheets add-on allows to analyze the entities targeted by the pages in the Top 10 for the reference query.

#pubcon As alternative, we can use the Natural Language Cloud by Google.

#pubcon And what do we do with all this data?

#pubcon And what do we do with all this data? Named-Entity Recognition (NER) #Pubcon

#pubcon Prompt 1: ‘’Extract the named entities from the following query phrases that belong to the Star Wars, Star Wars: Legion and miniature painting domains: [list of queries]’’ #Pubcon

#pubcon Prompt 2: ‘’Organize the named entities you have extracted in a table composed of two columns: the first one the most relevant domain each named entity is part of and the second column the named entity. Indicate if a named entity is shared by more than 1 domain.’’ #Pubcon

#pubcon Domain Named Entity Shared Domain Miniature Painting paint Miniature Painting glue Miniature Painting Luke Skywalker (as a painting subject) Miniature Painting assembly instructions Star Wars Universe Ahsoka Yes Star Wars Universe Luke Skywalker Yes Star Wars: Legion (Factions/Units) Din Djarin legion Star Wars: Legion (Factions/Units) army Star Wars: Legion (Factions/Units) units Star Wars: Legion (Factions/Units) 501st battle force Star Wars: Legion (Factions/Units) separatist battle force Star Wars: Legion (Factions/Units) shadow collective Star Wars: Legion (Factions/Units) bad batch Star Wars: Legion (Factions/Units) geonosians Star Wars: Legion (Factions/Units) ewoks Star Wars: Legion (Factions/Units) empire Star Wars: Legion (Factions/Units) clones Star Wars: Legion (Factions/Units) clone troopers Star Wars: Legion (Factions/Units) factions Star Wars: Legion (Factions/Units) vehicles Star Wars: Legion (Gameplay) game length Star Wars: Legion (Gameplay) single player Star Wars: Legion (Gameplay) skirmish game Star Wars: Legion (Gameplay) rounds Star Wars: Legion (Gameplay) deployment Star Wars: Legion (Gameplay) panic rules Star Wars: Legion (Gameplay) skirmish vs. standard Star Wars: Legion (Gameplay) activations Star Wars: Legion (Gameplay) expansions Star Wars: Legion (Physical Components) table size Star Wars: Legion (Physical Components) core set Star Wars: Legion (Physical Components) models Star Wars: Legion (Physical Components) miniatures Star Wars: Legion (Physical Components) starter set Star Wars: Legion (Resources) reddit Star Wars: Legion (Resources) amazon Star Wars: Legion (Resources) ebay Star Wars: Legion (Resources) rules Star Wars: Legion (Roles) operative Star Wars: Legion (Roles) commander Domain Named Entity Star Wars: Legion (Factions/Units) Din Djarin legion Star Wars: Legion (Factions/Units) army Star Wars: Legion (Factions/Units) units Star Wars: Legion (Factions/Units) 501st battle force Star Wars: Legion (Factions/Units) separatist battle force Star Wars: Legion (Factions/Units) shadow collective Star Wars: Legion (Factions/Units) bad batch Star Wars: Legion (Factions/Units) geonosians Star Wars: Legion (Factions/Units) ewoks Star Wars: Legion (Factions/Units) empire Star Wars: Legion (Factions/Units) clones Star Wars: Legion (Factions/Units) clone troopers Star Wars: Legion (Factions/Units) factions Star Wars: Legion (Factions/Units) vehicles

#pubcon Domain Named Entity Shared Domain Miniature Painting paint Miniature Painting glue Miniature Painting Luke Skywalker (as a painting subject) Miniature Painting assembly instructions Star Wars Universe Ahsoka Yes Star Wars Universe Luke Skywalker Yes Star Wars: Legion (Factions/Units) Din Djarin legion Star Wars: Legion (Factions/Units) army Star Wars: Legion (Factions/Units) units Star Wars: Legion (Factions/Units) 501st battle force Star Wars: Legion (Factions/Units) separatist battle force Star Wars: Legion (Factions/Units) shadow collective Star Wars: Legion (Factions/Units) bad batch Star Wars: Legion (Factions/Units) geonosians Star Wars: Legion (Factions/Units) ewoks Star Wars: Legion (Factions/Units) empire Star Wars: Legion (Factions/Units) clones Star Wars: Legion (Factions/Units) clone troopers Star Wars: Legion (Factions/Units) factions Star Wars: Legion (Factions/Units) vehicles Star Wars: Legion (Gameplay) game length Star Wars: Legion (Gameplay) single player Star Wars: Legion (Gameplay) skirmish game Star Wars: Legion (Gameplay) rounds Star Wars: Legion (Gameplay) deployment Star Wars: Legion (Gameplay) panic rules Star Wars: Legion (Gameplay) skirmish vs. standard Star Wars: Legion (Gameplay) activations Star Wars: Legion (Gameplay) expansions Star Wars: Legion (Physical Components) table size Star Wars: Legion (Physical Components) core set Star Wars: Legion (Physical Components) models Star Wars: Legion (Physical Components) miniatures Star Wars: Legion (Physical Components) starter set Star Wars: Legion (Resources) reddit Star Wars: Legion (Resources) amazon Star Wars: Legion (Resources) ebay Star Wars: Legion (Resources) rules Star Wars: Legion (Roles) operative Star Wars: Legion (Roles) commander Physical Components Faction/Units Roles Gameplay Miniature Painting Star Wars Universe (Lore)

#pubcon Using API ChatGPT https://kili-technology.com/data-labeling/machine-learning/using-chatgpt-to-pre-annotate-named- entities-recognition-labeling-tasks https://datasciencenerd.us/named-entity-recognition-using-chatgpt-9d48b2a19103 https://sourajit16-02-93.medium.com/zero-shot-named-entity-recognition-using-openai-chatgpt-api- 46738191f375 Note: you can use also other LLMs like Anthropic, Huggingface, Gemini. #Pubcon

#pubcon And what do we do with all this data? Or you can use “shortcuts” in the form of tools

#pubcon #Pubcon

#pubcon #Pubcon

#pubcon And what do we do with all this data? The Force is calling. Just let it in. #Pubcon

#pubcon TAXONOMY

#pubcon And what do we do with all this data? Unstructured Structured

#pubcon Star Wars: Legion - “Catalog” taxonomy Core Set Units Commander Operative Personell Battlefield Upgrade Extra Star Wars: Legion Phase 2 Clone Troopers Anakin Skywalker Padme Amidala Rebel Specialists Vital Assets Phase 2 Clone Troopers Upgrade Card Pack Clone Wars Droidekas Yoda Cad Bane Imperial Specialists Crashed Pod B1 Battle Droids Essential Kit Blizzard Force Rebel Commandos Count Doku Darth Maul Republic Specialists Crashed X- Wing Imperial Stormtroopers Dice Pack Echo Base Defenders Snowtroopers Darth Vader Ahsoka Tano Separatist Specialists Downed AT-T Rebel Troopers Movement Tools… Shadow Collective Stormtroopers Iden Versio Chewbacca Imperial Bunker Premium Troops Bases Legion 501st Ewok warriors Leia Organa Din Djarin Barricades Separatist Invasion … … … …

#pubcon Star Wars: Legion - “Factions” taxonomy Republic Separatists Rebels Empire Shadow Mercenaries Legion 501st Separatist Invasion Force Echo Base Defenders Blizzard Force Shadow Collective Boba Fett Anakin Skywalker Count Doku Han Solo Emperor Palpatine Gar Saxon IG-Series Assassin Droids Yoda Darth Maul Cassian Handor General Veers Black Sun Enforcers Swoop Bike Riders Padme Amidala B1 Battle Droids Rebel Commandos Boba Fett Pyke Syndicate Troop Soldiers Bossk Phase 1 Clone Troopers Droidekas Rebel Troopers Stormtroopers Mandalorian Super Commando Pyke Syndicate Troop Soldiers Republic AT-RT DSD1 Dwarf Spider Droid T-47 Airspeeder Imperial Royal Guards Mandalorian Super Commando Republic Specialists Separatist Specialists Rebels Specialists Imperial Specialists … … … …

#pubcon Star Wars: Legion - Taxonomy by nature of the game unit. Troops Heroes Vehicles Rebel Fleet Troopers Luke Skywalker Republic AT-RT Unit Rebel Pathfinders Darth Vader A-A5 Speeder Truck Clan Wren Ahsoka Tano T-47 Airspeeder Imperial Dark Troopers Sabine Wren AAT Trade Federation Battle Tank Scout Trooper Lando Calrissian DSD1 Dwarf Spider Droid Inferno Squad Asajj Ventress AT-ST Walkers Phase 1 Clone Troopers Grogu SD1 Dwarf Spider Droid Black Sun Enforcers Boba Fett Downed AT-T … … … Star Wars: Legion - Taxonomy by game type. Battles Skirmish Star War: Legion Core Set Blizzard Force Clone Wars Core Set Echo Base Defenders Separatist Invasion Force 501st Legion Shadow Collective Star Wars: Legion - Taxonomy for type of material. Hard Plastic Resin (3D Printed) STL (Digital)

#pubcon An e-commerce site, however, cannot only target the navigational and commercial/transactional intents. #Pubcon

#pubcon Mini painting guide Before painting For beginners Advanced mini painting What paints to choose Painting… Work-table Priming With sprays bottles Wet blending Acrylics Painting Luke Skywalker How to assemble Figure 1 Basecoat Stippling Contrast / Speedpaint Painting Darth Vader Figure 2 Lighting Slapchop Inks Painting Stormtroopers Tools Brushes Shadow Painting… Skin Oil Painting Clan Wren Wet Palette Layering Face Painting Leia Organa Handles Glazing NMM Painting Ahsoka Tano What glue Basing Airbrush .. … … …

#pubcon Not to mention all the informative content on the rules of the game, how to use the cards and so on. #Pubcon

#pubcon Let's remember, then, that a taxonomy evolves over time: new product lines, others discontinued, seasonality, new painting techniques...

#pubcon We will use Google Trends to always keep the taxonomy up to date. #Pubcon

#pubcon And we will do it for all the target markets, because the product is global, but the interests are local. #Pubcon

#pubcon But it's better to do it using a specialized tool like Keytrends.ai

#pubcon ONTOLOGY

#pubcon Ontology is a formal representation of knowledge about a domain, including the concepts within that domain and the relationships between those concepts. An ontology provides schema information and sometimes axioms or rules for consistency. #Pubcon

#pubcon Of course, we're talking about structured data.

#pubcon Remember… we can explicitly refer to the named entities object of our content in WebPage, Article, NewsArticle using the properties “about” and “mention”. #Pubcon

#pubcon { "@context": "https://schema.org", "@type": ”Article", "headline": "Star Wars: Legion | The Battle tabletop game. ", "about": [ {"@type": "Thing","name": ”Star Wars","sameAs": "https://en.wikipedia.org/wiki/Star_Wars"}, {"@type": ”Thing","name": ”Tabletop Game","sameAs": "https://en.wikipedia.org/wiki/Miniature_wargaming"}, {"@type": "Organization","name": ”Fantasy Flight Games","sameAs": "https://en.wikipedia.org/wiki/Fantasy_Flight_Games"} ], "mentions": [ {"@type": "Thing","name": "miniatures","sameAs": "https://en.wikipedia.org/wiki/Miniature_wargaming"}, {"@type": "Organization","name": ”Asmodee","sameAs": "https://en.wikipedia.org/wiki/Asmodee."} ] } #Pubcon

#pubcon But let's not limit ourselves to what Google suggests...

#pubcon In product pages, we can use the property subjectOf or..

#pubcon Or we can use Review to associate our product with external video reviews.

#pubcon We are also talking about Entity Search. #Pubcon

#pubcon Alderaan Appearances (Episode IV) Affiliation (Galactic Empire) Locations (Alderaan Spaceport) Terrain (Mountains) Vehicles (Tantive IV) Videos (“Destruction of Alderaan) Gallery History Related Locations

#pubcon #Pubcon

#pubcon Alderaan Space base of Alderaan Alderaan Royal Palace Bail Organa Reina Breha Organa Leia Organa Rebel Alliance Alderann Cruiser Tantive IV Galactic Empire Grand Moff Tarkin Death Star Obi-Wan Kenobi

#pubcon The Alderaan Royal Palace is the seat of the Alderaan government headed by Bail Organa, a senator of the Republic and the Galactic Empire and one of the most prominent members of the Rebellion. Married to Queen Breha Organa, the two adopted the daughter of Padme Amidala and Anakin Skywalker: Leia. In her childhood, Leia Organa, heir to Alderaan, was rescued by Obi-Wan Kenobi and, once she assumed diplomatic roles, was key to the theft of the Death Star's secret plans thanks to the versatility of her Alderaan cruiser Tantive IV. However, she was captured by Grand Moff Tarkin, who destroyed the planet Alderaan with the Death Star. Prior to her capture, Leia Organa managed to send a distress message to Obi-Wan Kenobi via an astromechanic droid.

#pubcon

#pubcon Surviving the fall of the Galactic Empire, Moff Gideon soon takes command of a massive Imperial force in disarray, reorganizing it to counter the newly established New Republic. Armed with the Mandalorian black lightsaber, Moff Gideon will find his fiercest opponents in Mando, Grogu, and the Mandalorians led by Bo-Katan Kryze. ENTITY SALIENCE and CONTEXT

#pubcon Moff Gideon appears in all three seasons of The Mandalorian that have aired so far. Played by cult actor Giancarlo Esposito (Breaking Bad), Moff Gideon has been the subject of many theories by fans of the series, such as his role in cloning Emperor Palpatine or his own death at the end of the third season. Surviving the fall of the Galactic Empire, Moff Gideon soon takes command of a massive Imperial force in disarray, reorganizing it to counter the newly established New Republic. Armed with the Mandalorian black lightsaber, Moff Gideon will find his fiercest opponents in Mando, Grogu, and the Mandalorians led by Bo-Katan Kryze. ENTITY SALIENCE and CONTEXT

#pubcon Moff Gideon, like all Star Wars: Legion minis, comes in hard plastic. Easy to assemble, it faithfully reproduces the face of the actor Giancarlo Esposito who played him in The Mandalorian. The mini is accompanied by 1 unit card, 1 upgrade card, 3 command cards, 1 token, and 1 instruction sheet. The Moff Gideon miniature comes not painted. Surviving the fall of the Galactic Empire, Moff Gideon soon takes command of a massive Imperial force in disarray, reorganizing it to counter the newly established New Republic. Armed with the Mandalorian black lightsaber, Moff Gideon will find his fiercest opponents in Mando, Grogu, and the Mandalorians led by Bo-Katan Kryze. ENTITY SALIENCE and CONTEXT

#pubcon DARTH VADER (the world) #Pubcon

#pubcon LORD FENER (Italy) #Pubcon

#pubcon VISUAL SEARCH

#pubcon NER and embeddings for Lens. With Lens we know people can search for images. Thanks to embeddings, visual components are transformed into numbers. Thanks to our previous work, we can easily see the closeness between products even if they are taxonomically different. #Pubcon

#pubcon Lens works for objects, so if recognized it highlights them so they can be selected. 1. Embedding 2. Entity clustering 3. Neighborhood analysis 4. Optimizing images for "related products" in Lens (note: this process can equally be used for related products at the website level). NER and embeddings for Lens. #Pubcon

#pubcon In pink NER and embeddings for Lens. #Pubcon

#pubcon And we can do all these things simply by really knowing how to observe the SERPs, how people search for answers by browsing them, and studying how and why Google shows what it shows and suggests the paths it suggests.

#pubcon And, above all, after having come to know the reality that exists behind the ecommerce site we are working on, and the nuances existing between marketed local audiences.

#pubcon May the Force be with you. #Pubcon

#pubcon Using Google & AI for a better International SEO ---- LLMs and Human Expertise in Global SEO Presented by: Gianluca Fiorelli @gfiorelli1 – www.iloveseo.net #Pubcon