1 Product demo: Agile Ecommerce

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5 Introductions Artas Bartas Group Product Marketing Manager Andrew Kumar Director of Platform Strategy

6 Housekeeping Before we dive in.... ● Check out the QR codes and embedded links throughout the session. ● Use the table of contents on the bottom right to navigate to different sections of the video. ● Keep an eye on your inbox — we will follow up with the content model for download and other helpful resources. ● Get in touch via the contact form at the end of the video. You can also reach out via Twitter @contentful or write to us at [email protected]

7 What you’ll learn 1. Architecture for agile ecommerce app 2. Transform shopping from boring and transactional to an immersive, and educational experience 3. Taking your agile ecommerce experience to the next level by going global 4. Launching campaigns, products, and personalization

© 2021 Contentful Today: Fractured Point Solutions Agile Ecommerce Customer lifecycle Commerce Personalized offers Chatbot Corporate comms Legal & privacy Knowledge base Voice interface B2B Marketing Digital signage In-store kiosk Mobile app Inconsistent, contradictory, mixed quality = unhappy customers Use Discover Recommend Purchase Explore

© 2021 Contentful Tomorrow: Connected High Quality Agile Ecommerce Consistent, connected, immersive experience. Commerce Personalized offers Chatbot Corporate comms Legal & privacy Voice Interface Knowledge base B2B Marketing Digital signage In-store kiosk Mobile app Use Discover Recommend Purchase Explore Customer lifecycle

Overview & Architecture

Immersive Connected

Key concepts Best-of-Breed Stack

Key concepts Technical architecture

Create memorable content

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Content-modeling tips Rich navigation (L0)

Content-modeling tips Rich navigation (L1)

Content-modeling tips Rich navigation (L2)

● Increase flexibility with a composable architecture to deliver online and offline ● Optimized conversion rate by 60% with integrated ecommerce, using commercetools ● Grew average order value by 27% with improved omnichannel experience Results Bang & Olufsen needed to create a connected, luxury experience across product websites, digital shops and in-store. Challenge Scan the QR code to read the full customer story

Turn shopping into an experience

Replace the slide / screenshot with and play these videos while I talk Video files available here: agile ecom demo - Google Drive

Key concepts Integration is a spectrum

Scan the QR code to watch the full customer story ● Consolidated five legacy CMSes ● Launched a new ecommerce experience in two languages, three months ahead of schedule ● Increased day-to-day operational efficiency across sales and customer success teams with one application instead of 15 Results Staples Canada needed a flexible, scalable way to manage marketing content for their vast product portfolio. Challenge CONTENTFUL CASE STUDY SHOWCASE

Go global

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Key concepts Localization patterns Field-level localization Entry-level localization

● Replatformed off of legacy architecture ● Scaled online operations to meet growing demand ● Bridged the editorial-engineering divide Results Glossier needed to scale a blog with cult following into a global brand and ecommerce powerhouse. Challenge Scan the QR code to watch the full customer story

Right message. Right audience. Right time.

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Content-modeling tips Campaign structure

Building tips Smart defaults

Agile ecommerce Use case ● Reduced time spent refreshing and publishing content ● Faster campaign implementation from idea to delivery ● More efficient content refreshes and less developer dependency Results CONTENTFUL CASE STUDY SHOWCASE Aldo needed to replace a legacy CMS with a platform that supports localization, personalization for better ecommerce and retail experiences Challenge

It’s a wrap!

34 Customers today have more choice than ever, leaving brands with a small window of opportunity to inspire and educate guests. Online, minutes can mean millions. $4.9T Where the ecommerce market is poised to grow in 2021 Customers want connected, personalized shopping experiences The time for agile ecommerce is now 75% of consumers prefer to buy products in their native language

35 Customer stories