Japan Direction Association & ILY.＃02：デザインとテクノロジー：テクノロジーを味方にする

by ily.tokyo

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αʔϏεσβΠϯγϦʔζ 5FDIOPMPHZº%&4*(/ 2018.09.22 ೔ຊσΟϨΫγϣϯڠձ

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!15 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc CEO-DESIGNER / tsujiharasaki ϏδωεɾαʔϏεσβΠϯ696*σβΠϯ σβΠϯίϯαϧςΟϯά σβΠϯϒϥϯσΟϯάετʔϦʔσβΠϯ σβΠϯڭҭ ΞʔτσΟϨΫγϣϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE CSO-Business DESIGNER & Development / iwai kazuki ϏδωεɾαʔϏεσβΠϯϓϩδΣΫτϚ ωδϝϯτ XFCσΟϨΫγϣϯXFCϓϩϞʔγϣϯਓࡐ Ϛωδϝϯτ ࣾһݚमɾڭҭ'JOBODF PHOTOGRAPHER-designer / homma mihoko ܳज़ֶࣸਅΞʔτσΟϨΫγϣϯ ϒϥϯσΟϯάσβΠϯσβΠϯڭҭ ετʔϦʔσβΠϯίϐʔϥΠςΟϯά άϥϑΟοΫσβΠϯQBQFS XFC BQQBE SCIENTIST-consultant / ohuchi haruka Ph.D σʔλαΠΤϯεఱจ෺ཧֶ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯ ઓཱུҊΤϯδχΞϦϯάϥΠςΟϯά Director-consultant / kawamura satsuki ΫϦΤΠςΟϒσΟϨΫγϣϯ XFCσΟϨΫγϣϯ 69σβΠϯϓϩϞʔγϣϯϚωʔδϟʔ About ILY. inc UX planner-Director / hattori mayu ϓϩδΣΫτϚωδϝϯτXFCσΟϨΫγϣϯ ࢢ৔ௐࠪ69σβΠϯϒϥϯυσβΠϯઓཱུҊ

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!16 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Research Plan DESIGN develop Growth ઓུɾاը ௐࠪɾώΞϦϯά ઃܭ ։ൃɾ࣮૷ ޿ใɾվળ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved chapter : #00 title: *-:ʹ͍ͭͯ"#06564 Developm ent DESIGN PR Growth Hack Plan ઓུɾاը ઃܭ ։ൃ એ఻ɾ޿ࠂ վળɾ1%$" Consulting Creative αʔϏεσβΠϯ 696*σβΠϯ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ϓϩμΫτσβΠϯ ΠϯςϦΞ ΤΫεςϦΞઃܭ άϥϑΟοΫσβΠϯ QBQFS XFC BQQ BOEBE σβΠϯίϯαϧςΟϯά ϏδωεσβΠϯ ࢢ৔ௐࠪɾσʔλ෼ੳ ϒϥϯςΟϯάσβΠϯ ετʔϦʔσβΠϯ ίϯηϓτσβΠϯ ϚʔέςΟϯάσβΠϯ ϢʔβϏϦςΟϦαʔν ώΞϦϯάɾίϛϡχέʔγϣϯઃܭ About ILY. inc

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!24 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc ͲΜͳ ϓϩδΣΫτʁ ԿΛ ΍͍ͬͯΔͷʁ ࣗ෼͕ࢀՃ͢Δ ҙ͕ٛ͋Δ ࣍ͷΞΫγϣϯ͸ Ͳ͏ͨ͠Β͍͍ʁ ଞʹͲΜͳਓ͕ ࢀՃ͍ͯ͠Δ ΜͩΖ͏ʁ ଞʹ͸ͲΜͳ Πϕϯτ͕ ͋ΔΜͩΖ͏ʁ ͜ͷΠϕϯτ͸ ڵຯ͕͋Δ͔Β ΋͏Ұ౓ߦͬͯΈΑ͏ ࢀՃऀಉ࢜Ͱ ܨ͕Γ͍ͨ STORY SYMBOL SYSTEM ؔ࿈Πϕϯτ͕ Θ͔Γ΍͍͢ ࢀՃಈػΛ ࣋ͪଓ͚ΒΕΔ ώΞϦϯάͱϫʔΫγϣοϓʹΑΔ ίϛϡχέʔγϣϯσβΠϯ About ILY. inc

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!48 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc DESIGN × Tech 11% EDUCATION SKILLS? Կ͕Ͱ͖Δͷ͔ʁ ɹ → ԻͰσόΠεʹग़ೖྗͰ͖Δ Ͳ͏࢖͏ͷ͔ʁ ɹ → ϦϏϯάʹஔ͍ͯ࿩͔͚͠Δ ԿΛҙຯ͢Δͷ͔ʁ ɹ → ϓϥΠόγʔੑͷ૕ࣦ ͲΜͳUX͕͋Δ͔ʁ ɹ → ࢠͲ΋͕ԿΛ͍ͯ͠Δͷ͔Λ ɹɹ ਌͕೺ѲͰ͖Δ(INSIGHT!)

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ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved ςΫϊϩδʔεέονγʔτ ٕज़໊ɿҰ໰Ұ౴ܕνϟοτϘοτ 5FDIOPMPHZ *OUFSGBDF 6TBCJMJUZ 1MBDF 5JNF *OUFSGBDF 6TBCJMJUZ 1MBDF 5JNF Ͱ͖Δ͜ͱ ɾ୯ޠ΍จষΛೖྗ ɾೖྗʹ࠷΋͍ۙ2VFTUJPOΛ ɹܭࢉ͠ରԠ͢Δ"OTXFSΛදࣔ ɾσʔλͷ஝ੵʹΑΔਫ਼౓ͷ޲্ Ͱ͖ͳ͍͜ͱ ɾ࿈ଓͨ͠ର࿩ '"2 ΧϨʔͷ࡞ΓํΛڭ͑ͯ ΧϨʔͷϨγϐ͕஌Γ͍ͨ ΧϨʔͬͯͲ͏࡞Δͷʁ ςΩετೖྗ ᐆດͳදݱͰݕࡧͰ͖Δ '"2ϦετΛ୳͞ͳͯ͘΋ྑ͍ ؒҧͬͨ౴͕͑ฦͬͯ͘Δ͜ͱ΋ ݴޠʹڧ͘ґଘ͢Δ Πϯλʔωοτར༻࣌ Θ͔Βͳ͍͜ͱ͕ൃੜͨ͠ͱ͖ HPͷ๚໰࣌ʹΨΠυͰදࣔ 24࣌ؒରԠ ΦϑΟε for ࣾ಺FAQ εϚϗͳͲͷܞଳσόΠε ࣗ୐ͷPC

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ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved ςΫϊϩδʔεέονγʔτ ٕज़໊ɿҰ໰Ұ౴ܕνϟοτϘοτ 5FDIOPMPHZ *OUFSGBDF 6TBCJMJUZ 1MBDF 5JNF Ͱ͖Δ͜ͱ ɾ୯ޠ΍จষΛೖྗ ɾೖྗʹ࠷΋͍ۙ2VFTUJPOΛ ɹܭࢉ͠ରԠ͢Δ"OTXFSΛදࣔ ɾσʔλͷ஝ੵʹΑΔਫ਼౓ͷ޲্ Ͱ͖ͳ͍͜ͱ ɾ࿈ଓͨ͠ର࿩ '"2 ΧϨʔͷ࡞ΓํΛڭ͑ͯ ΧϨʔͷϨγϐ͕஌Γ͍ͨ ΧϨʔͬͯͲ͏࡞Δͷʁ ςΩετೖྗ ᐆດͳදݱͰݕࡧͰ͖Δ '"2ϦετΛ୳͞ͳͯ͘΋ྑ͍ ؒҧͬͨ౴͕͑ฦͬͯ͘Δ͜ͱ΋ ݴޠʹڧ͘ґଘ͢Δ Πϯλʔωοτར༻࣌ Θ͔Βͳ͍͜ͱ͕ൃੜͨ͠ͱ͖ HPͷ๚໰࣌ʹΨΠυͰදࣔ 24࣌ؒରԠ ΦϑΟε for ࣾ಺FAQ εϚϗͳͲͷܞଳσόΠε ࣗ୐ͷPC FAQͷγϯϓϧԽ ໰͍ͷᐆດԽ ࠔ͍ͬͯΔ৔໘ ΧελϚʔαϙʔτͷ 24࣌ؒରԠ

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!69 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc νϟοτϘοτ ैདྷ "* νϟοτϘοτͱͷձ࿩ϑϩʔ ौ୩ͷম೑ళΛ͓͑ͯ͠ʂ ΋ͬͱ͓ᔬམͳॴͳ͍ʁ ΋ͬͱ͓ᔬམͳॴͳ͍ʁ ौ୩ ͢Έ·ͤΜɺ Α͘Θ͔Γ·ͤΜͰͨ͠ɻ ΑΓঁੑධՁͷߴ͍͓ళ͸ ͪ͜Β͸͍͔͕Ͱ͠ΐ͏ʁ IUUQIPHFIPHFKQ ͪ͜Β͸͍͔͕Ͱ͠ΐ͏ʁ IUUQIPHFIPHFKQ ҙຯਪଌ ʲ"* ॲཧʳ ͓ᔬམͳौ୩ͷম೑ళΛ஌Γ͍ͨ ʲਓ޻ແ೴ॲཧʳ ֘౰݅਺99 ݅ ͦͷதͰ࠷΋ਓؾͷߴ͍ళ͸ ʲνϟοτϘοτ಺ॲཧʳ ম೑ళ จ຺Λ౿·͑ͨ ཧղ͔Βͷ ఏҊ͕Մೳɻ จ຺Λ࡯஌Ͱ͖ͳ͍ɻ ͋Β͔͡Ίొ࿥͞Εͨ ݴ༿ʹ͔͠൓Ԡ͠ͳ͍ɻ AIٕज़ͷൃୡʹΑΓ࣮༻Խ΁

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!106 ILY. DESIGN direction COPYRIGHT 2018 ILY. inc Latest Technologies ࠓͲΜͳؾ෼Ͱ͔͢ʁ ೆࠃʹߦ͖͍ͨؾ෼ Ξϩϋγϟπ͸͍͔͕ʁ ᐆດͳ৘ใ͔Βత֬ͳ൑அΛԼͤΔ ߴ౓ʹख़࿅ͨ͠ελοϑΛϞσϧʹ͢Δɻ ྫ) - ඼࣭νΣοΫΛ1ਓͰ୲͍ͬͯΔख़࿅޻ - ࣾ಺ͷ஌ࡒΛ1ਓͰ؅ཧ͍ͯ͠Δελοϑ - ࠾༻ͨࣾ͠һ͕ͳ͔ͥ௒৳ͼΔ࠾༻୲౰ - ݱ৔Ͱ࠷΋੒੷ͷྑ͍ൢചελοϑ - શͯͷҊ݅ΛৼΓ෼͚͍ͯΔϚωʔδϟʔ ߴ౓ͳ൑அͷࣗಈԽ͕Մೳʹ

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αʔϏεΞΠσΞγʔτ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved ٕज़໊ɿҰ໰Ұ౴ܕνϟοτϘοτ 㲔Ç 㲔Ç 㲔Ç 㲔Ç σόΠε͕΋ͨΒ͢69ᶃ σόΠε͕΋ͨΒ͢69ᶄ "*ͷ൑அᶄ "*ͷ൑அᶃ 㲔Ç 㲔Ç 㲔Ç 㲔Ç ໰͍ͷᐆດԽ '"2ͷγϯϓϧԽ ӦۀϚϯɿ ΫϥΠΞϯτͷ ࿩Λฉ͍ͯ ੡඼ΛചΔ หޢ࢜ɿ ܖ໿ॻͷ಺༰͕ ద੾͔൑அ

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INNOVATION Lab. *-:Ͱ͸͜Ε·Ͱࣄۀ΍αʔϏεͷछͱͳΔ ՝୊ൃݟ͔ΒιϦϡʔγϣϯσβΠϯʙ۩ݱ Խ·Ͱ਺ଟ͘ͷϓϩδΣΫτΛख͕͚͖ͯ· ͨ͠ɻ*-:ͷϏδωεσβΠφʔɾ69σβΠ φʔɾσʔλΞφϦετɾΤϯδχΞ͕ϓϩ δΣΫτʹࢀը͠ɺ໿೔Ͱ͓٬༷ͷ৽ن ࣄۀɾՁ஋૑଄Λࢧԉ࣮͠ߦ͠·͢ɻ PRICE 750ສԁʙ ˞ສԁºϲ݄ʙ ILY.s Team ɾϏδωεσβΠφʔ ɾ69σβΠφʔ ɾσʔλΞφϦετ ɾΤϯδχΞ ɾΞʔτσΟϨΫλʔ ɾσβΠϯϦαʔνϟʔ ɾίϯηϓτσβΠφʔ > DESIGN Research & Planning ɾطଘࢿ࢈ͷચ͍ग़͠ˍڝ߹ۀքϦαʔν ɾࣄۀϩʔυϚοϓͷࡦఆͱϑϡʔνϟʔίϯςΫετઃܭ ɾίϛϡχέʔγϣϯϏδωε՝୊ͷநग़ͱԾઆߏங ɾϢʔβʔΠϯλϏϡʔΠϯαΠτϦαʔν > Concept DESIGN ɾࣄۀαʔϏείϯηϓτͷࡦఆ ɾίϛϡχέʔγϣϯετʔϦʔͷࡦఆ ɾࣄۀαʔϏεϏδϣϯͷϏδϡΞϥΠζ > Business DESIGN ɾࠃ಺֎ͰͷϑΟʔϧυϦαʔνΠϯαΠτநग़ ɾԾઆઃܭͱϒϧʔϓϦϯτͷࡦఆ ɾΧελϚʔδϟʔχʔϚοϓͷࡦఆ ɾϏδωεϑΣʔζσβΠϯ ɾࣄۀαʔϏεͷཁ݅ఆٛ > UX DESIGN ɾ69ఆٛʢମݧɺετʔϦʔɺϒϥϯσΟϯάʣ ɾϓϩτλΠϐϯάϞοΫΞοϓ6*ͷઃܭ ILY. inc. DESIGN consulting and creative agency ©ILY. All rights reserved