The enablement imperative

Slide 1

Slide 1 text

THE ENABLEMENT IMPERATIVE

Slide 2

Slide 2 text

#RepsLoveHighspot Product Positioning Messaging Content Product? Positioning? Messaging? Content? PRODUCT MARKETING TRADITIONAL ENABLEMENT RESULTS? OUR PAIN IS REAL Ask the Expert Email Webinar Portal

Slide 3

Slide 3 text

#RepsLoveHighspot WHY

Slide 4

Slide 4 text

#RepsLoveHighspot CONVENTIONAL WISDOM Content CONTENT MANAGEMENT • Findability • Analytics • Governance

Slide 5

Slide 5 text

#RepsLoveHighspot OUR REAL GOAL ELEVATE CONVERSATIONS TO WIN AND KEEP CUSTOMERS

Slide 6

Slide 6 text

#RepsLoveHighspot OUR REAL GOAL CUSTOMERS HAVE HIGH EXPECTATIONS YOU WIN BY EXCEEDING THEM

Slide 7

Slide 7 text

#RepsLoveHighspot ELEVATING CUSTOMER CONVERSATIONS WHAT TO KNOW WHAT TO SAY WHAT TO SHOW

Slide 8

Slide 8 text

#RepsLoveHighspot HOW Content CONTENT MANAGEMENT Write Down What to Know, Say, Show

Slide 9

Slide 9 text

#RepsLoveHighspot GUIDANCE IS ABOUT ACTION OBJECTION COMPETE CROSS-SELL UPSELL LAUNCH EVENT

Slide 10

Slide 10 text

#RepsLoveHighspot v #RepsLoveHighspot EXAMPLE SALES PLAY

Slide 11

Slide 11 text

#RepsLoveHighspot GUIDANCE IS A BRIDGE BETWEEN MARKETING AND SALES

Slide 12

Slide 12 text

#RepsLoveHighspot GUIDANCE TURNS CONTENT INTO ACTION

Slide 13

Slide 13 text

#RepsLoveHighspot WHO BUILDS THE GUIDANCE

Slide 14

Slide 14 text

#RepsLoveHighspot ANALYZING PERFORMANCE v KNOW SAY SHOW Modern Analytics AI Inferencing Content Genomics®

Slide 15

Slide 15 text

#RepsLoveHighspot Product Positioning Messaging Content Buyer Satisfaction Deal Velocity Win Rates PRODUCT MARKETING BUSINESS OUTCOMES GUIDANCE DELIVERS STRATEGIC ADVANTAGE CONTENT Renewal Rates

Slide 16

Slide 16 text

#RepsLoveHighspot NOW WHAT GUIDANCE IS THE DIFFERENCE THINK DIFFERENTLY DIFFERENTLY WORK

Slide 17

Slide 17 text

THANK YOU! Robert Wahbe Booth 15 www.highspot.com