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6 | P a l m O i l , N o v / D e c 2 0 1 3 Khor Reports
West Africa’s outlook for economic and population growth
and its relatively low annual oils and fats consumption (often
estimated at 10kg/head) has both palm oil and consumer
good companies eyeing its market prospects. Its growth story
is promising. Market studies point to the region having among
the highest population, consumption and GDP growth rates
for the next two decades. The changing demographic profile
points to increased urbanisation and higher discretionary
spending as key growth drivers. Its growing middle class will
demand value added packaged food products (Olam report,
30 Sep 2013).
Big FDI projects for palm oil face delays
Khor Reports’ mid-2012 review found about 3 mill ha of
announced projects. They show greatest focus on Liberia,
Gabon, Cameroon and Nigeria. Further to this, Cameroon said
that six FDI projects sought 1 mill ha of land area. Congo DR
project status were rather uncertain, but Wah Seong Corp (a
Malaysia building components supplier) said in June 2013 that
it has a 51% stake in 180,000 ha of oil palm plantations. For
the last year and more, the key focal points for the Africa
take-off of large-scale oil palm developments was Liberia.
Here, Sime Darby, Golden Veroleum (GVL, part of Golden Agri-
Resources) and Equatorial Palm Oil are the key players; with
330,000 ha, 260,000 ha and nearly 170,000 ha respectively.
Some key foreign investors in Africa palm oil projects
Bollore/Socfin Group: planted area of 59,000 ha for all crops (mostly oil
palm & rubber) & 23,000 ha unplanted in DR Congo.
Feronia Inc: Majority stake in Plantations Huileries du Congo developed by
Unilever (Lever Bros) with over 100 yrs of history. 70,000 ha in DR Congo.
Herakles Farms: 70,000 ha in Cameroon and 4,000 ha in Ghana.
Olam International: JV interest in SIFCA, soon to have direct oil palm
planted area in Gabon; 52,000 ha initial concession and another 250,000 ha.
Siva Group: new to palm oil, but in 2010 reported to have committed USD
200 million in the sector in West Africa, Indonesia and Papua New Guinea. It
has interests in over 600,000 ha (including via minority stakes) in Africa*.
Wilmar International: interest in 63,000 ha (as controlling shareholder)
and 48,000 ha (as a minority) in Uganda, Ghana and various countries via its
joint venture with SIFCA (in which Olam also a JV partner).
Source: Khor Reports from company announcements, May 2012.
Note: *Sale of shareholding seen in Equatorial Palm Oil project, Liberia in Nov 2013.
The approach of the FDI players can be contrasted with some
well-established Africa players which tend to be more
diversified, with significant smallholder / outgrowers projects.
SIAT Group is active in Belgium, Nigeria, Ghana, Gabon, Côte
d'Ivoire and Cambodia. About 85,000 ha oil palm nucleus,
excludes significant smallholder / outgrower of 14,000 ha and
rubber interests. Significant recent Nigeria land bank
expansion. SIFCA reports some 48,000 ha in oil palm land bank,
including 39,000 ha in Cote d’Ivoire (and supervises 32,000
outgrowers with 128,000 ha) and 9,000 ha in Liberia. It also
grows other crops, notably rubber and sugar.
Many key Africa investors have pledged RSPO standards but
several key projects have been beset and delayed by land grab
complaints or other social issues. In contrast to earlier
Southeast Asia developments, we think that social programs
need to quite well designed and implemented. Khor Reports’
channel checks in Africa (conducted in late 2011) found
consistent warnings that people are sensitive to land issues
and conscious of their land rights. There was doubt that very
large-scale projects would be easily implemented under these
circumstances. Indeed, 115,000 ha (66% of Africa total) of
new plantings notified to the RSPO up to mid-2012 had
attracted some form of complaint; either formally to RSPO or
informally e.g. Forest Peoples Programme on Sime Darby
Liberia. Khor Reports also expects larger set-asides in Africa
compared to plantation development experience in Indonesia.
Packaged foods – Olam’s hopes
Downstream, we look at the status and hopes of two Asian
companies operating in West Africa: Indofood and Olam.
Indomie is the brand name of the world’s largest instant
noodle manufacturer, Indofood Group of Indonesia. It has
manufactured noodles in Nigeria since 1995. Olam is a West
Africa-origin, Singapore-headquartered, agri-supply chain
group. It has strong hopes to develop its consumer foods
business in its base of origin.
Olam sees opportunity in West Africa for its target packaged
foods, to the tune of USD 4.4 bill and it expects its target
products to grow 6-12% per annum (see table, for food
categories). Key buyers
will be aspirational
consumers moving up
the chain. In West Africa,
it finds that there is
relatively lower levels of
clutter in products,
brands and media. As an
early entrant, Olam reckons on entry barriers fast building up.
It aims to be a top two player in 4 out of 8 categories it has
selected, and targets organic top line growth of 36% CAGR,
with high growth in its market shares across categories.
Distribution in West Africa’s retail sector is highly fragmented
and modern trade is small, although with high growth. The
wholesale channel contributes to over 90% of retail reach and
sales for the industry in most categories.
Nigeria is the target market and production base for West
Africa. With a population of nearly 170 million, it is ranked #2
in global key markets for highest demand growth for
consumer facing products (food, non-food and beverages) for
2001-2010 and 2011-2020F by Euro monitor with annual
growth of 15.6% and 8.7%. Olam is building significant
manufacturing presence in Nigeria and Ghana with 10
manufacturing facilities (2 greenfield and 8 acquired; including
an instant noodle plant in Lagos via a joint venture with Sanyo
Foods, Japan) 85% of its products sold were locally
manufactured or packaged, up from less than 20% just 2 years
ago (company report, 30 Sep 2013).
Olam: West Africa market of USD 4.4
bill in selected food categories
Juices / Dairy Beverages, USD 1,200 mill
Biscuits, USD 850 mill
Milk Powder, USD 300 mill
Instant Noodles, USD 550 mill
Tomato Paste, USD 400 mill
Candies, USD 350 mill
Seasonings, USD 750 mill
West Africa beckons
Asia palm oil producers & CGMs salivate
at market prospects. Indofood’s Indomie
noodles and Olam’s hopes.