ONS.GOV.UK MAKING ‘BETTER STATISTICS, BETTER DECISIONS’ DIGITAL BY DEFAULT 

THE NEW ONS WEBSITE LAUNCHES IN 
 EARLY 2016 

THE SITE HAS BEEN DESIGNED BY PUTTING 
 USERS FIRST 

EITHER IN PERSON OR ONLINE MORE THAN 
 600 INDIVIDUALS & 
 80 ORGANISATIONS HAVE PROVIDED FEEDBACK 

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THERE HAVE BEEN MORE THAN 50 ITERATIONS
 OF THE WEBSITE BASED ON THAT FEEDBACK 

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300+ PEOPLE
 CONTRIBUTED TO THE RESEARCH FOR THE NEW NAVIGATION ALONE 

USER RESEARCH SESSIONS HAVE TAKEN PLACE IN LONDON, SOUTHAMPTON, NEWPORT, COVENTRY, MANCHESTER AND NEWCASTLE 

THE WEBSITE HAS BEEN DESIGNED WITH 
 MOBILE TECHNOLOGY 
 IN MIND 

20% OF TRAFFIC TO ONS.GOV.UK ALREADY COMES FROM MOBILE DEVICES 

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THE NEW SITE HAS BEEN OPTMISED FOR MAJOR SEARCH ENGINES*
 * YES WE MEAN GOOGLE 

THE CURRENT ONS WEBSITE RECIEVES MORE THAN 
 60% OF TRAFFIC VIA GOOGLE SEARCHES 

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SITE SEARCH BUILT ON LATEST OPEN SOURCE SEARCH TECHNOLOGY 

SITE SEARCH OPTIMISED TO SUPPORT REGULAR EDITORIAL ‘TUNING’ 

PUBLISHING PERFORMANCE IS IMPROVED SIGNIFICANTLY 

CURRENT BENCHMARKS DEMONSTRATE PUBLISHING UP TO TWENTY TIMES FASTER THAN AT PRESENT 

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A NEW PUBLISHING MODEL TO SUPPORT A NEW WEBSITE 

COLLABORATION CO-LOCATION PLANNING AND WASH-UP CONTENT IMPROVEMENT 

DIFFERENT AUDIENCES DIFFERENT CHANNELS 

Expert Analysts Information Forager Inquiring Citizens LAYER 1 Core Data LAYER 2 1st Release Insight LAYER 3 Insight Products API services downloadable datasets ‘at-a-glance’ data interfaces ‘bulletin’ supporting content e.g QMI detailed anaylsis cross-cutting compendia geographical social media topical personal ‘explainer’ social media cyclical, repeated, business area- driven (with tools from DP) bespoke, adhoc, collaborative design (Chief Editor/business / Digital Content team 

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NOT A FULL MIGRATION BUT NO LINK WILL BE LEFT BEHIND 

THERE WILL BE OVER 150,000 REDIRECTS IN PLACE AT LAUNCH* 
 
 * THE MAJORITY TO THE NATIONAL WEB ARCHIVE 

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ALL HISTORIC 
 DATA WILL BE MIGRATED 
 TO THE NEW WEBSITE 

MORE THAN 45,000 TIME SERIES WILL BE AVAILABLE ON THE NEW WEBSITE 

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THE NEW WEBSITE MEETS W3C ‘AA’ ACCESSIBILITY GUIDELINES 

THE WEBSITE IS ACCESSIBLE USING OLDER WEB BROWSERS INCLUDING INTERNET EXPLORER 8 

CLOUD HOSTING AND CONSILIDATION OF WEBSITES MEANS SAVINGS OF £1.6 MILLION 

DESPITE THE MOVE TO CLOUD THE SITE OFFERS A SECURITY UPGRADE 

THE NEW SITE USES HTTPS EVERYWHERE 
 AND THE LATEST ENCRYPTION TECHNOLOGY 

[email protected] DIGITALPUBLISHING.ONS.GOV.UK 

THANKYOU. ANY QUESTIONS?