Mobile First - Speaker Deck

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Responsives Websites DESIGNING FOR THE FUTURE JULIANO MOREIRA DASILVA Designer/developer JULIANOMOREIRA.COM julianomoreira_ julianomoreira_ linkedin.com/in/julianomoreira 1 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE STATS 2 Source 2 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE STATS • People in the World 2 Source 2 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE STATS • People in the World • e planet has 7.1 billion people. 2 Source 2 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE STATS • People in the World • e planet has 7.1 billion people. • Mobile Subscriptions 2 Source 2 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE STATS • People in the World • e planet has 7.1 billion people. • Mobile Subscriptions • 6.7 billion with 14% growth in 2012. 2 Source 2 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE STATS • People in the World • e planet has 7.1 billion people. • Mobile Subscriptions • 6.7 billion with 14% growth in 2012. • By July 2013, subscriptions will hit 7.1 billion. • Actual Phones • 5.2 billion in use that can do voice calls, SMS and take pictures. 2 Source 2 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 3 Source 3 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 3 • Camera Phones Source 3 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 3 • Camera Phones • 83% of all phones are cameraphones. Source 3 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 3 • Camera Phones • 83% of all phones are cameraphones. • 4.4 Billion camera phones are connected to the network and always carried. Source 3 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 3 • Camera Phones • 83% of all phones are cameraphones. • 4.4 Billion camera phones are connected to the network and always carried. • More than 90% of all humans who have ever taken a picture, have only done so on a cameraphone. • How massive is this? • Television sets by 2:1. • Personal computers by 4:1. Source 3 Sunday, March 17, 13

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FOLLOW ME 4 Source 4 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 5 Source 5 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 5 • Smartphones by OS 2012 (vs 2011) Source 5 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 5 • Smartphones by OS 2012 (vs 2011) • 1 (2) - Google Android . . . . . . . . . . 48% (31%) Source 5 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 5 • Smartphones by OS 2012 (vs 2011) • 1 (2) - Google Android . . . . . . . . . . 48% (31%) • 2 (3) - Apple iPhone . . . . . . . . . . . 19% (16%) Source 5 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 5 • Smartphones by OS 2012 (vs 2011) • 1 (2) - Google Android . . . . . . . . . . 48% (31%) • 2 (3) - Apple iPhone . . . . . . . . . . . 19% (16%) • 3 (1) - Nokia Symbian . . . . . . . . . . 15% (33%) • 4 (4) - RIM Blackberry . . . . . . . . . . . 8% (12%) • 5 (5) - Samsung bada . . . . . . . . . . 2% ( 3%) • 6 (7) - MS Windows Phone . . . . . . 2% ( 1%) Source 5 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 6 Source 6 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 6 • Mobile and Connected Devices Landscape Source 6 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 6 • Mobile and Connected Devices Landscape • 1 in 3 minutes spent online is now spent beyond the PC. Source 6 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 6 • Mobile and Connected Devices Landscape • 1 in 3 minutes spent online is now spent beyond the PC. • Smartphone adoption surged to 120 Million owners in US. Source 6 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD STATS 7 7 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD STATS • TIME (Source) 7 7 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD STATS • TIME (Source) • Pages per visit, across mobile, tablet and desktop are up considerably. 7 7 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD STATS • TIME (Source) • Pages per visit, across mobile, tablet and desktop are up considerably. • Mobile is up 23% compared to what it had been. 7 7 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD STATS • TIME (Source) • Pages per visit, across mobile, tablet and desktop are up considerably. • Mobile is up 23% compared to what it had been. • e mobile bounce rate decreased by 26%. 7 7 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 8 8 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Boston Globe (Source) 8 8 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Boston Globe (Source) • e Globe’s Sunday circulation, including digital subscriptions, grew 3.4 percent to 372,541. 8 8 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Boston Globe (Source) • e Globe’s Sunday circulation, including digital subscriptions, grew 3.4 percent to 372,541. • O’Neill Clothing Responsive Redesign (Source) • 65.7% conversion rate increase on iPhone/iPod. • 101.2% revenue growth on iPhone/iPod. • 407.3% conversion rate increase on Android devices. 8 8 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 9 9 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Skinny Ties Responsive Redesign (Source) 9 9 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Skinny Ties Responsive Redesign (Source) • 42% revenue growth on all devices. 9 9 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Skinny Ties Responsive Redesign (Source) • 42% revenue growth on all devices. • 13.6% conversion rate increase. 9 9 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Skinny Ties Responsive Redesign (Source) • 42% revenue growth on all devices. • 13.6% conversion rate increase. • 377.6% revenue growth on iPhone. • 71.9% conversion rate increase on iPhone. • 44.6% increase in duration. • 23.3% lower bounce rate. • Regent College Responsive Redesign (Source) 9 9 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 10 10 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 10 10 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 10 Google likes RWD 10 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 10 Google says it’s okay to go responsive, in fact, results in a better user experience overall. Google likes RWD 10 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 11 Source 11 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Why responsive design 11 Source 11 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME • Why responsive design • Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google's algorithms assign the indexing properties for the content. • No redirection is needed for users to get to the device- optimized view, which reduces loading time. Also, user agent- based redirection is error-prone and can degrade your site's user experience. • It saves resources for both your site and Google's crawlers. For responsive web design pages, any Googlebot user agents needs to crawl your pages once, as opposed to crawling multiple times with diﬀerent user agents, to retrieve your content. 11 Source 11 Sunday, March 17, 13

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FOLLOW ME 12 WHO’S GONE RWD? 12 Sunday, March 17, 13

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FOLLOW ME 13 Source 13 Sunday, March 17, 13

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FOLLOW ME STARTUP DEFINITION: 13 Source 13 Sunday, March 17, 13

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FOLLOW ME STARTUP DEFINITION: “Startup is a human institution designed to create new products and services under extreme uncertainty.” - Eric Ries 13 Source 13 Sunday, March 17, 13

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FOLLOW ME RWD DEFINITION: 14 14 Sunday, March 17, 13

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FOLLOW ME RWD DEFINITION: “RWD is an approach in which designers create exible experiences under not-so- extreme uncertainty.” - Juliano Dasilva 14 14 Sunday, March 17, 13

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FOLLOW ME “We don’t have it all gured out, but that is the beauty of it. Part of our journey is that we will never know it all and that hunger for knowing more will drive us throughout our careers. Learn everything you can, but more importantly, put it into action. Write about your experiences and let the open and collective web help you gure it all out. We are in this together and we need to have all of your voices heard.” - Josh Long Writer and design at Treehouse 15 Source 15 Sunday, March 17, 13

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FOLLOW ME “Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall nd a way around or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot, it becomes the teapot. Now, water can ow or it can crash. Be water, my friend.” - Bruce Lee 16 16 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 17 Source 17 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD FOUNDATION 17 Source 17 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD FOUNDATION • Flexible Grid 17 Source 17 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD FOUNDATION • Flexible Grid • Flexible Media 17 Source 17 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME RWD FOUNDATION • Flexible Grid • Flexible Media • Media Queries 17 Source 17 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME FLEXIBLE GRID 18 Source 18 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME FLEXIBLE GRID • No more pixels, relative unit (em) instead 18 Source 18 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME FLEXIBLE GRID • No more pixels, relative unit (em) instead • Formula (target / context = result) 18 Source 18 Sunday, March 17, 13

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FOLLOW ME 19 Source 19 Sunday, March 17, 13

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FOLLOW ME 19 Source FLEXIBLE GRID 19 Sunday, March 17, 13

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FOLLOW ME 19 Source FLEXIBLE GRID 19 Sunday, March 17, 13

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FOLLOW ME 20 Source FLEXIBLE GRID 20 Sunday, March 17, 13

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FOLLOW ME 20 Source FLEXIBLE GRID CONTAINER / BODY FONT-SIZE = RESULT 20 Sunday, March 17, 13

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FOLLOW ME 20 Source FLEXIBLE GRID 970 / 16 = 60.625em CONTAINER / BODY FONT-SIZE = RESULT 20 Sunday, March 17, 13

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FOLLOW ME 20 Source FLEXIBLE GRID 970 / 16 = 60.625em CONTAINER / BODY FONT-SIZE = RESULT TARGET / CONTEXT = RESULT 20 Sunday, March 17, 13

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FOLLOW ME 20 Source FLEXIBLE GRID 970 / 16 = 60.625em CONTAINER / BODY FONT-SIZE = RESULT RIGHT COLUMN 642 / 970 = 66.18556% TARGET / CONTEXT = RESULT 20 Sunday, March 17, 13

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FOLLOW ME 20 Source FLEXIBLE GRID 970 / 16 = 60.625em CONTAINER / BODY FONT-SIZE = RESULT RIGHT COLUMN 642 / 970 = 66.18556% TARGET / CONTEXT = RESULT LEFT COLUMN 315 / 970 = 32.47422% 20 Sunday, March 17, 13

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FOLLOW ME 21 Source 21 Sunday, March 17, 13

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FOLLOW ME FLEXIBLE MEDIA 21 Source 21 Sunday, March 17, 13

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FOLLOW ME FLEXIBLE MEDIA

img, embed, object, video { max-width: 100%; } 21 Source 21 Sunday, March 17, 13

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FOLLOW ME FLEXIBLE MEDIA 22 Source 22 Sunday, March 17, 13

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FOLLOW ME FLEXIBLE MEDIA 22 Source 22 Sunday, March 17, 13

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FOLLOW ME MEDIA QUERIES 23 Source 23 Sunday, March 17, 13

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FOLLOW ME MEDIA QUERIES 23 Source Viewport Tag 23 Sunday, March 17, 13

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FOLLOW ME MEDIA QUERIES 23 Source Viewport Tag 23 Sunday, March 17, 13

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FOLLOW ME MEDIA QUERIES 24 Source 24 Sunday, March 17, 13

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FOLLOW ME MEDIA QUERIES 24 Source 24 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST 25 Source 25 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST 25 Source 25 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST 26 Source 26 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST “Mobile rst shifts the paradigm of a Web- site user experience. Instead of users’ viewing desktop versions of Web sites on their mobile device with some adjustments, users are now viewing sites that have been created speci cally for their mobile device.” - UX Matters 26 Source 26 Sunday, March 17, 13

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FOLLOW ME 27 Source 27 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST 27 Source 27 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST “More often than not, the mobile experience for a Web application or site is designed and built after the PC version is complete.” - Luke Wroblewski 27 Source 27 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST 28 Source 28 Sunday, March 17, 13

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FOLLOW ME MOBILE-FIRST A funny thing tends to happens when you engage in a project that compels you to work both responsively, and mobile- rst. Somewhere along the way, it changes the way you think—all too often illustrating how out of touch that (legacy) thinking was to begin with. It also sets you down the path to change…but does so gradually, through engagement (and discovery), rather than dogma. - Stephanie Rieger 28 Source 28 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 29 Source 29 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE FIRST 29 Source 29 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE FIRST 1. Reach more people • 77% of the world’s population has a mobile device, 85% of phones sold in 2011 equipped with browser. 2. Focus on core content and functionality • What do you do when you lose 80% of your screen real estate? 3. Take advantage of new technologies • Lets designers innovate and take advantage of new technologies(geolocation, touch events and more). 29 Source 29 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 30 Source 30 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE FIRST 30 Source 30 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MOBILE FIRST 1.Mobile is exploding • Heavy mobile data users will triple to one billion this year. • Mobile internet adoption has outpaced desktop internet adoption by ten times. 2.Mobile forces you to focus • Mobile devices require software development teams to focus on only the most important data and actions in an application. 3.Mobile extends your capabilities • new mobile application platforms are introducing exciting capabilities that leave many PC-based Web browsers behind. 30 Source 30 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 31 Source 31 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME DESIGNING FOR MOBILE FIRST 31 Source 31 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME DESIGNING FOR MOBILE FIRST • Sketching on Paper • Designing on the Browser • CSS Images • Conditional Loading • Images Delivery • COLLABORATE 31 Source 31 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 32 Source 32 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME SKECTHING ON PAPER 32 Source 32 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME SKECTHING ON PAPER • Sketching on paper • It gives me sense of direction of how the design elements should function in diﬀerent resolutions, and also helps me de ne hierarchy. • You start to engage and evaluate priorities for the site, and if you’re sharing it across your engineer team, engineer will start thinking about conditional loading, images delivery etc. • It takes very minimum eﬀort xes, changes or implementing a new idea. 32 Source 32 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 34 Source 34 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME DESIGNING ON THE BROWSER 34 Source 34 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME DESIGNING ON THE BROWSER • Design tool is critical to accomplish beautiful sites • It doesn’t mean retire photoshop. It means we design elements (background, navigation, imagery, texture) in photoshop as opposed to pixel-perfect-full-blown experiences. • You can also start designing the desktop version rst in photoshop. (but start coding your mobile rst.) • Photoshop and browser just got married • Iterate on browser, x visual in photoshop as quickly as possible. • Iterating on the browsers for immediate “satisfaction”. 34 Source 34 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 35 Source 35 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MEDIA QUERIES 35 Source 35 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME MEDIA QUERIES 35 Source 35 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 37 Source 37 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES • Images with display: none; are still downloaded • Put CSS images inside media queries to prevent extra downloads 37 Source 37 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 38 Source 38 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 38 Source 38 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 38 Source 38 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 38 Source 38 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 39 Source 39 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 39 Source 39 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 39 Source 39 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 40 Source 40 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CSS IMAGES 40 Source 40 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 41 Source 41 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME VIDEOS 41 Source 41 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME VIDEOS 41 Source • FitVidsjs.com • A jQuery plugin for responsive videos • Creating intrinsic ratios for videos 41 Sunday, March 17, 13

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FOLLOW ME CONDITIONAL LOADING 42 Source 42 Sunday, March 17, 13

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FOLLOW ME CONDITIONAL LOADING “You can load in that nice-to-have content using the same kind of Ajax functionality that Paul described in his article last year. e diﬀerence is that you rst run a quick test to see if the viewport is wide enough to accommodate the subsidiary content. is is conditional delayed loading.” 42 Source 42 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 43 Source 43 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CONDITIONAL LOADING 43 Source 43 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CONDITIONAL LOADING 43 Source 43 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CONDITIONAL LOADING 44 Source 44 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CONDITIONAL LOADING 44 Source {RESS} 44 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME CONDITIONAL LOADING 44 Source {RESS} 44 Sunday, March 17, 13

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FOLLOW ME IMAGE DELIVERY 45 Source 45 Sunday, March 17, 13

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FOLLOW ME IMAGE DELIVERY “ere are a bunch of techniques going around for dealing with responsive images lately. at is, solutions to help us serve the right image for the occasion (e.g. size of screen and bandwidth available).” - Chris Coyer 45 Source 45 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME 46 Source 46 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME IMAGE DELIVERY 46 Source 46 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME IMAGE DELIVERY • Responsive Images / Filament Group (Source) • Adaptive Images (Source) • Sencha.io Image (Source) • Responsive Enhance (Source) • Picture ll (Source) 46 Source 46 Sunday, March 17, 13

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FOLLOW ME FINAL THOUGHTS 49 Source 49 Sunday, March 17, 13

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FOLLOW ME FINAL THOUGHTS Our work as designers, developers, business owners, QA engineers, project managers, entrepreneurs change people lives. When a user visits your site, their life is changed for the moment they stay on your site; if a user purchased a product on your site, that’s a long- lasting experience for your customers. Regardless, you have that power; the power to change someone’s life for the better. At the heart of the details, of our work, is the person who will use it, emotional human beings. Don’t miss the opportunity. 49 Source 49 Sunday, March 17, 13

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JULIANOMOREIRA.COM FOLLOW ME JULIANOMOREIRA_ JULIANOMOREIRA_ 50 50 Sunday, March 17, 13