Supersized. Making design work in large organisations

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@benholliday Glug Reading Glug Reading July 2016 Supersized. Making design work in large organisations

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@benholliday Glug Reading Hello

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@benholliday Glug Reading UK’s largest public service department. Design team of 40+ people specialising in service design, interaction design, content design and front end development

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@benholliday Glug Reading

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@benholliday Glug Reading Designers Designing end-to-end user journeys for a service, across digital and other channels. Designing each user interaction as part of a service

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@benholliday Glug Reading User researchers Understanding the problem. Making sure teams continuously learn about users as part of an iterative design process

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@benholliday Glug Reading Content designers Responsible for all the content in a service. Making sure appropriate content is shown to users at the right place and in the best format

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@benholliday Glug Reading Front-end developers The link between people and technology. Testing solutions with end-users through to production ready code. A strong focus on accessibility

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@benholliday Glug Reading Data scientists Supporting discovery with evidence. Enabling data and hypothesis-driven design to improve live services

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@benholliday Glug Reading Does your organisation   have design leadership?

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@benholliday Glug Reading Design is everything that   your product does. It’s also the service around your product. How it’s sold, distributed and supported

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@benholliday Glug Reading @benholliday Glug Reading

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@benholliday Glug Reading For traditional corporates, customers are not the end user, they have distributors and retailers …there’s this huge disconnect where they're oriented around servicing someone who’s not the end-user Matt Webb (interconnected.org)

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@benholliday Glug Reading “…it was a good experience” @benholliday Glug Reading

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@benholliday Glug Reading @benholliday Glug Reading

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@benholliday Glug Reading 1. Culture

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@benholliday Glug Reading To deliver a great user experience… we need to get the design right we need to get the strategy right we need to get the organisation right

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@benholliday Glug Reading

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@benholliday Glug Reading benholliday.com/broken-windows @benholliday Glug Reading

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@benholliday Glug Reading 2. Collaboration

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@benholliday Glug Reading gov.uk/service-manual/user-centred-design/resources/patterns

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@benholliday Glug Reading Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly Emily Webber (emilywebber.co.uk)

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@benholliday Glug Reading Team Team Team Team Team Team Team Team DM Front End Dev Front End Dev Health & Disability DM DM DM DM Content design Content design Interaction Design Interaction Design Retirement DM DM DM User Centred Design

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@benholliday Glug Reading Team Team Team Team Team Team Team Team Front End Dev Front End Dev Health & Disability Content design Content design Interaction Design Interaction Design Retirement User Centred Design

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@benholliday Glug Reading 3. Diversity

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@benholliday Glug Reading @benholliday Glug Reading

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@benholliday Glug Reading Encouraging diversity of ideas is making sure that the only constraint is   the problem

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@benholliday Glug Reading Think of starting as being heavier than any combined weight of evidence you   can gather benholliday.com/the-weight-of-starting

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@benholliday Glug Reading @benholliday Glug Reading

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@benholliday Glug Reading 4. Empathy

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@benholliday Glug Reading @benholliday Glug Reading

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@benholliday Glug Reading 5. Don’t worry who gets the credit

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@benholliday Glug Reading …move from ‘everyone wants to solve the problem’ to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem

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@benholliday Glug Reading 1. Start with culture 2. Help people realise they’re better off working with others 3. Encourage people to think for themselves 4. Introduce empathy as a tool for understanding the world 5. Don’t worry who gets the credit benholliday.com/everyone-wants-to-solve-the-problem

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@benholliday Glug Reading Supersized.   Go big or go home

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@benholliday Glug Reading Glug Reading @benholliday

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@benholliday Glug Reading Go big. Push hard for   real design leadership

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@benholliday Glug Reading We’re hiring:  digital.dwp.gov.uk/careers benholliday.com @benholliday