Design the Design the Perfect Logo Perfect Logo In 2020 @ s i m p l e p l a n m e d i a S E P T E M B E R 2 0 2 0 

Picking the design type Watermark Lettermark Pictorialmark Emblem Abstract Log Combinationmark Introduction Knowing Your Brand Finding Inspiration Paying Attention to colors Tuning the typography Table of Contents 

A logo is meant to visually communicate your brand to your customers. It's also used to state ownership, create awareness, and leave a strong impression on your customers’ minds. It communicates your message through every package, advertisement, and business card. Your logo must appeal to your audience’s desires and imagination, both visually and conceptually. Introduction 

Knowing Your Brand Before you create a logo that is coherent and distinct, you need to first understand your brand properly. Once you know what makes your brand unique, you can weave that into your logo in creative ways. Compliment your brand by aligning your logo to your brand identity. 

Finding Inspiration All great ideas derive inspiration from somewhere. A good start is to scope out your competition – it reveals what you can do differently. 

Logo designs are not something you create on a whim. It symbolizes the brand through design, typography, imagery, and colors. Logo creation can flow more fluidly as a result of some careful planning and plotting. But before you dive headfirst into colors and typography, you need to first pin down your logo design type. Picking the Design 

Lettermark Combination Mark Watermark Emblem Pictorial Marks Combination Mark Different Types of Logos 

Wordmarks are font-based logos for businesses with unique and succinct names. This way, your customers can easily memorize your distinct font and recognize it anywhere. Wordmark 

Lettermark As the name suggest, lettermark logos consist of letters. Optimizing for simplicity, these typography-based logos once initialized, become easy to remember. For instance, everybody can recognize the b of HP, but not everyone can remember the full form. 

Also known as a brand symbol, pictorial marks consist of an icon or graphic that distinctly identifies a particular brand. As people associate the brand with the image in its logo, pictorial marks should be both unique and coherent. Pictorial Mark 

Combination Mark Combination mark logos are a mix of either wordmark or lettermark with a mascot, pictorial, or abstract mark. As different styles are integrated to form a logo, your customers can easily recognize it with just one element of the logo, either text or image. 

Emblem Emblem logos have a traditional vibe to them which adds to their authority and authenticity. Similar to crests, badges, and seals, emblem logos consist of font inside a symbol. Popular among academic institutions, organizations, automobiles, and government agencies, you can easily spot emblem style logos. 

Abstract Logo Abstract logos are non-obvious geometric designs that are customized to symbolize your brand more through color and form. Pepsi’s red and blue sphere is the most famous example of an abstract logo that people instantly recognize. 

But wait! There's more. 

Picking the right color With an unending range of colors to pick from, you can select a palette that conveys your brand message in special ways. Emotions Every color under the sun symbolizes and evokes its own emotions. Understand how you want customers to associate with your brand and pick accordingly. Color Type While you can experiment freely with complementary or analogous colors, the current color trend favors gradient colors. Pay Attention to Colors 

Tune the Typography Words matter, and so do fonts. Just like colors, the typography of your logo is serious stuff, even if you are a fun brand. When your logo adopts a certain font, it elicits a specific emotion. 

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