Fast-forward and rewind: using projections in SEO - bSEO Autumn 2021 - Speaker Deck

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Fast-forward and rewind: using projections in SEO Rebecca Berbel | Oncrawl slideshare.net/Oncrawl @RebBerbel

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This is me

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This is what I do

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Today I'm here to talk about @RebBerbel #brightonSEO

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Forecasting Projection Prediction @RebBerbel #brightonSEO

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We'll look at this site @RebBerbel #brightonSEO

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https://transfer-learning.ai/ @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO

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This guy. Vincent Terrasi @RebBerbel #brightonSEO

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Can BART-generated content rank? @RebBerbel #brightonSEO

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Yes. (But that's another story.) @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO How can we use prediction to drive SEO?

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@RebBerbel #brightonSEO ➠ We can fast-forward.

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@RebBerbel #brightonSEO We can rewind. ➠

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We can rewind. @RebBerbel #brightonSEO ➠ ➠

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Here's what we did @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO Don't start from scratch

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@RebBerbel #brightonSEO Don't start from scratch

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@RebBerbel #brightonSEO Remove: Focus on multi-word queries

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@RebBerbel #brightonSEO Replace*: Prophet *We tried it both ways

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@RebBerbel #brightonSEO

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FAST-FORWARD @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO CAVEAT

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@RebBerbel #brightonSEO Image placeholder

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@RebBerbel #brightonSEO

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@RebBerbel #brightonSEO

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@RebBerbel #brightonSEO

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New* sites *New to you @RebBerbel #brightonSEO

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Prioritization @RebBerbel #brightonSEO

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Argue for change @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO ➠ What does the future look like?

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@RebBerbel #brightonSEO What does the future look like?

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@RebBerbel #brightonSEO ➠ What does the future look like?

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@RebBerbel #brightonSEO ➠ What does the future look like?

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@RebBerbel #brightonSEO ➠ What does the future look like?

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What does the future look like? @RebBerbel #brightonSEO

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What does the future look like? @RebBerbel #brightonSEO

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What does the future look like? @RebBerbel #brightonSEO

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REWIND @RebBerbel #brightonSEO

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Take another look at what happened @RebBerbel #brightonSEO

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Quantify impact @RebBerbel #brightonSEO

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Understand outside changes @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO When did it happen?

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When did it happen? @RebBerbel #brightonSEO

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When did it happen? @RebBerbel #brightonSEO ➠

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When did it happen? @RebBerbel #brightonSEO ➠

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When did it happen? @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO ➠

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@RebBerbel #brightonSEO ➠

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@RebBerbel #brightonSEO ➠

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@RebBerbel #brightonSEO What if…?

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@RebBerbel #brightonSEO What if…?

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What if…? @RebBerbel #brightonSEO

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Let's recap @RebBerbel #brightonSEO

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Time series @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO Forecast the future

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@RebBerbel #brightonSEO Understand past changes

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Do it better @RebBerbel #brightonSEO

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@RebBerbel #brightonSEO

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@RebBerbel #brightonSEO

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Free trial. @RebBerbel #brightonSEO www.oncrawl.com/trial

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Thank you! @RebBerbel #brightonSEO slideshare.net/Oncrawl @RebBerbel