WTF are OKRs? - Speaker Deck

WTF are OKRs?

by Michael Heap

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OKRs, WTF? Michael Heap (@mheap) Presented at You Got This, Sept 2022

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Me! I’m Michael I’m @mheap OKR Lover

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Me! I’m Michael I’m @mheap OKR Lover* * When done correctly

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1. What is an OKR? 2. How to build OKRs 3. Things I learned the hard way 4. Example OKRs

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1. What is an OKR? (2 mins) 2. How to build OKRs 3. Things I learned the hard way 4. Example OKRs

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1. What is an OKR? 2. How to build OKRs (3 mins) 3. Things I learned the hard way 4. Example OKRs

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1. What is an OKR? 2. How to build OKRs 3. Things I learned the hard way (3 mins) 4. Example OKRs

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1. What is an OKR? 2. How to build OKRs 3. Things I learned the hard way 4. Example OKRs (2 mins)

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Part 1 What's an OKR?

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Objective

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Objective Key Result

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OKR: Objective Key Result

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OKR: A goal setting tool to communicate what you want to accomplish and what milestones you'll need to meet in order to accomplish it

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OKR: A goal setting tool to communicate what you want to accomplish and what milestones you'll need to meet in order to accomplish it

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How are OKRs different?

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Part 2 How to build an OKR

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You

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You Manager

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You Manager Team

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You Manager Team Colleague

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You Manager Team CEO Colleague

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You Manager Team CEO CTO Colleague

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You Manager Team CEO CTO Colleague Other Team

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You Manager Team CEO CTO Another Team Colleague Other Team

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Leader Team Team Personal Personal Personal

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Exist in 100 years

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Exist in 100 years Increase Donations

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Exist in 100 years Increase Donations Attract new exhibits

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Exist in 100 years Increase Donations Attract new exhibits Target new demographics

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Exist in 100 years Increase Donations Attract new exhibits Target new demographics Decrease costs

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Exist in 100 years Increase donations by 30% Attract new exhibits Target new demographics Decrease costs

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Exist in 100 years Increase donations by 30% Run one visiting exhibit per season (4x/year) Target new demographics Decrease costs

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Exist in 100 years Increase donations by 30% Run one visiting exhibit per season (4x/year) 10% of our memberships held by ages 18-25 Decrease costs

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Exist in 100 years Increase donations by 30% Run one visiting exhibit per season (4x/year) 10% of our memberships held by ages 18-25 Reduce staff headcount by 40%

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Exist in 100 years Increase donations by 30% Run one visiting exhibit per season (4x/year) 10% of our memberships held by ages 18-25 Reduce exhibit shipping costs by 5%

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Exist in 100 years Increase donations by 30% Run one visiting exhibit per season (4x/year) 10% of our memberships held by ages 18-25 Reduce exhibit shipping costs by 5%

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Exist in 100 years Increase donations by 30%

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Increase donations by 30%

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Increase donations by 30% "Super supporter" tier with 20% conversion rate

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Increase donations by 30% "Super supporter" tier with 20% conversion rate 5 interactive screens showing museum running costs

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Increase donations by 30% "Super supporter" tier with 20% conversion rate 5 interactive screens showing museum running costs 10% of donations are one-off from email campaign

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Increase donations by 30% "Super supporter" tier with 20% conversion rate 5 interactive screens showing museum running costs 10% of donations are one-off from email campaign Gift Aid education fl yers

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5 interactive screens showing museum running costs

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5 interactive screens showing museum running costs Research and report on top 3 screen manufacturers

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5 interactive screens showing museum running costs Research and report on top 3 screen manufacturers Build software to power the screens

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5 interactive screens showing museum running costs Research and report on top 3 screen manufacturers Build software to power the screens Choose locations for the screens in the museum

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5 interactive screens showing museum running costs Research and report on top 3 screen manufacturers Build software to power the screens Choose locations for the screens in the museum Get health and safety sign off on installations

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Research and report on top 3 screen manufacturers

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Research and report on top 3 screen manufacturers 5 interactive screens showing museum running costs

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Research and report on top 3 screen manufacturers 5 interactive screens showing museum running costs Which helps us increase donations by 30%

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Research and report on top 3 screen manufacturers 5 interactive screens showing museum running costs Which helps us increase donations by 30% Exist in 100 years

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OKRs for prioritisation

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Will it make the boat go faster?

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Part 3 Things I learned the hard way

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The OKRs themselves don't matter

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“ The real value in OKRs lies in the process leading up to defining them, not the objectives and results themselves.” - kiloreven on HN

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OKRs don't fix dysfunctional organisations

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If you don't have a baseline, set one

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Pair quantity metrics quality metrics

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Focus on outcome over output

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Gift Aid Education Flyers Increase donations by 30%

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Gift Aid Education Flyers Increase donations by 30% Increase the number of Gift Aid donations by 20%

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Limit the number of OKRs you're working towards

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Hitting 100% of your OKRs is a mistake

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It will take you multiple attempts to get OKRs right. Be patient

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Part 4 Example OKRs

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[Allbirds] Create the lowest carbon footprint in our industry 1. Supply chain and shipping infrastructure 100% zero waste 2. Pay 100% carbon offset for calculated carbon dioxide emissions 3. 20% of material is compostable 4. 75% of material is biodegradeable

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[Fitness] Run a 10k in under 50 minutes by March 1. Go for a run 3x/week for at least 30 minutes 2. Increase distance of run by 1km every week 3. Decrease time per km by 5 seconds every week

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[You!] Give OKRs a try in your organisation 1. Organise an OKR knowledge sharing session for your team 2. Build a set of 2-3 Objectives, with 2-4 Key Results each 3. 100% commitment to trying OKRs for the next 6 months

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Thanks! I’ve been @mheap, you’ve been awesome.