Google I/O 2014: Perfectly Executing The Wrong Plan

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Perfectly Executing The Wrong Plan +Tomer Sharon @tsharon

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Photo

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Model and a Google Search software engineer:

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Model and a Google Search

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Photo by Stephen Dobeck

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Logo design by Guy Carmeli

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WILL AND DANA ARE FAILING Photo by Stephen Dobeck

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Photo credit: Getty Images

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Photo credit: Getty Images

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Photo credit: Getty Images

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Photo credit: Getty Images

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+Tomer Sharon @tsharon leanresearch.co

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6 BIG PROBLEMS Photo credit: Getty Images

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1. PROBLEM Photo

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Are people interested enough to give us their email address?

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2. LEARNED FROM FRIENDS Photo

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3. LISTENED TO USERS Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov

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DON’T LISTEN TO USERS Photo credit: Getty Images @tsharon

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OBSERVE BEHAVIOR Photo credit: Getty Images @tsharon

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Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov

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BAD AT PREDICTING THE FUTURE Photo credit: Getty Images

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GIVEN THE OPPORTUNITY TO CHEAT… Photo credit: Getty Images

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WHAT WE SAY, WHAT WE DO Photo credit: Getty Images

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“WOULD YOU USE OUR APP?” Models and Google Search software engineers: Angela Chang, Andrei Matei, & Ivo Popov

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4. DIDN’T TEST RISKIEST ASSUMPTION Photo credit: Getty Images

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Smartphone owners are aware of their ineffective note-taking habits. note.io’s riskiest assumption

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5. BOB-THE-BUILDER MENTALITY Photo @tsharon

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6. PERFECTLY EXECUTE THE WRONG PLAN Photo

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PROBLEM MARKET PRODUCT Credit: Laura Klein,

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WHAT ARE THEY DOING WELL? Photo

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Interviews with 150 app developers (Sharon, 2015 - expected) Who are my customers? Do people need my product? Is the product usable? Is the product better than the competition? Is the product getting better? Do people want the product? 0% 25% 50% 75% 100% 78% 84% 86% 89% 95% 97% Questions app developers ask about users

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UNDERSTAND PRIORITIES Photo

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EXECUTING THE RIGHT PLAN Photo by Stephen Dobeck

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LEAN USER RESEARCH Photo by Stephen Dobeck

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PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon

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OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

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EXPERIENCE SAMPLING Photo credit: Getty Images

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Photo credit: Getty Images

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OVER AND OVER Photo credit: Getty Images

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goo.gl/fw9gD Photo credit: Getty Images

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A GREAT QUESTION Photo credit: Getty Images

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NEEDS FEATURES PAINS DELIGHTS Photo credit: Getty Images

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OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

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OBSERVATION Photo credit: Getty Images

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Photo credit: Getty Images

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OBSERVING LISTENING NOTICING GATHERING Photo credit: Getty Images @tsharon

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PAYING ATTENTION Photo credit: Getty Images

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ROUTINES INTERRUPTIONS ANNOYANCES DELIGHTS TRANSITIONS Photo credit: Getty Images

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FEATURES ASSUMPTIONS PROBLEMS WORKFLOWS GOALS Photo credit: Getty Images

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OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

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FAKE DOORS “FAKE IT ‘TILL YOU MAKE IT” Photo credit: Getty Images

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Photo credit: Getty Images

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Photo credit: Getty Images

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OBSERVATION EXPERIENCE SAMPLING FAKE DOORS Photo credit: Getty Images

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PROVIDE INSIGHTS INTO PRODUCT USERS, THEIR PERSPECTIVES, AND ABILITIES TO THE RIGHT PEOPLE AT THE RIGHT TIME. Photo credit: Getty Images @tsharon

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Explode What helicopters do in movies With permission from truthfacts.com

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Photo credit: Getty Images

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+Tomer Sharon @tsharon leanresearch.co ! ! ! ! goo.gl/kvZ4OD Big thanks to Stephen Dobeck, Roman Nurik, Frank Romano, Jac de Haan, Guy Carmeli, Angela Chang, Andrei Matei, & Ivo Popov