サービスを成長させるためにデザイナーが取り組んでいること/service_designer

by Imaizumi Ayumi

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"ZVNJ*NBJ[VNJ αʔϏεΛ੒௕ͤ͞ΔͨΊʹ σβΠφʔ͕औΓ૊ΜͰ͍Δ ͜ͱ

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͍·͍ͣΈ͋ΏΈ ࠓઘาඒ डୗͷ8&#੍࡞ ɾ ඒज़େֶॿख ɾ ೥݄ΑΓ ΈΜͳͷ΢ΣσΟϯάגࣜձࣾೖࣾ ֮ז׋ך㣐ⴖז傈כְאדַׅ 69σβΠϯ෦෦௕

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ΈΜͳͷ΢ΣσΟϯάͱ͸ ݁ࠗࣜͷޱίϛ΍අ༻໌ࡉ͔Βࣜ৔બͼ͕ग़དྷΔ ݁ࠗ४උͷχϡʔε͕ಡΊΔ ͦΜͳɺ ݁ࠗΛߟ͑࢝ΊͨϢʔβʔʹ໾ཱͭαʔϏεΛఏڙ͍ͯ͠·͢

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৽نαʔϏε΋৭ʑ ࠷ۙ͸ɺ݁ࠗ४උΛָ͠ΉͨΊͷΞϓϦͷ#SJEFT61΍ ύʔςΟʔޱίϛαʔϏεͷ1BSUZOPUFɺࠗ׆ΧϨϯμʔʜ ͳͲͨ͘͞ΜͷαʔϏεΛϦϦʔε͍ͯ͠·͢ɻ

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σβΠφʔΈΜͳͷ ϛογϣϯͬͯͳΜͰ͔͢ʁ

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ΈΜͳͷ΢ΣσΟϯάͷσβΠφʔͷϛογϣϯ ࠷ߴͷϢʔβʔମݧΛ ֤ϓϩμΫτͰ࣮ݱ͠ αʔϏεΛ੒௕ͤ͞Δ

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ΞδΣϯμ Ͳ͏΍ͬͯαʔϏεͷ੒௕ ʹίϛοτ͢Δʁ طଘͷ੒௕ ৽͍͠औΓ૊Έ 01 02 03

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ΞδΣϯμ Ͳ͏΍ͬͯαʔϏεͷ੒௕ ʹίϛοτ͢Δʁ طଘͷ੒௕ ৽͍͠औΓ૊Έ 01 02 03

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αʔϏεͷ੒௕ͱ͸ʁ ΈΜͳͷ΢ΣσΟϯάͷ৔߹ʜ ʮ֤୲౰෦໳ͷ,1*Λୡ੒͢ Δ͜ͱʯ ฤूνʔϜ ˣ ӾཡϢʔβʔ਺ ౤ߘΛूΊΔνʔϜ ˣ Ϣʔβʔ౤ߘ݅਺

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νʔϜ࡞Γ ౤ߘूΊΔνʔϜ 69σβΠϯ෦ σΟϨΫλʔ ΤϯδχΞ ΤϯδχΞ σβΠφʔ σβΠφʔ σβΠφʔ ʘ+0*/ʗ ֤σβΠφʔ͸ͦΕͧΕͷ νʔϜʹδϣΠϯʂ

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σβΠφʔͷؔΘΔൣғ ͦΕͧΕͷ໾ׂ෼୲ ՝୊ൃ۷ɾՁ஋Ծઆ QSPUPUZQF࡞੒ σβΠϯϨϏϡʔ σΟϨΫλʔ σβΠφʔ ࣮૷ ਺஋ݕূ ΤϯδχΞ Ұॹʹ΍ΔʂʢԾઆΛཱͯΔʣ Ұॹʹ΍ΔʂʢମݧΛߟ͑Δʣ Ұॹʹ΍Δʂʢݕূ͢Δʣ ϑϩʔ

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νʔϜ୯ҐͰಈ͘ w ࢪࡦͱεϓϦϯτܭը w ԿΛ࡞Δ͔ʙ਺஋ݕূ·ͰҰ࿈ͷྲྀΕʹσβ Πφʔ΋ೖΔ w ੮ॱ w ͪΐͬͱͨ͠૬ஊ͸.5(Λ͠ͳ͍Ͱ΋ࣗ੮Ͱ ͙͢ղܾग़དྷΔΑ͏ʹ w ੒Ռ໨ඪ w σβΠφʔ΋֤νʔϜͷ,1*Λ໨ඪʹ࣋ͭ

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ΞδΣϯμ Ͳ͏΍ͬͯαʔϏεͷ੒௕ ʹίϛοτ͢Δʁ طଘͷ੒௕ ৽͍͠औΓ૊Έ 01 02 03

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طଘαʔϏεͷ੒௕ ʙϦετϖʔδͷ"#ςετʙ

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Ծઆ ࣜ৔୳࢝͠ΊͷϢʔβʔ͸ɺ งғؾ͔Β௚ײతʹ޷Έʹ߹ ͏͔Ͳ͏͔Ͱɺ ࣜ৔ΛબͿͷͰ͸ͳ͍͔ʁ ˣ ࣸਅ͕΋ͬͱݟ΍͍͢ σβΠϯʹม͑Δ

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දࣔ཰ʙˋఔ౓Ͱ ৽σβΠϯύλʔϯΛ ि୯ҐͰ"#ςετ

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"#ςετͰ࢖͍ͬͯΔπʔϧ 42-Λॻ͍ͯɺ3FEBTIͰܭଌ

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طଘվળ͔Βͷֶͼ w طଘͷޮՌΛԼ͛ͳ͍Α͏ʹɺ৽σ βΠϯΛࢼ͢࢓૊Έ w ̍ճͰউͯΔ֬཰͸௿͍ͷͰσβΠ ϯύλʔϯ͸ͨ͘͞Μ༻ҙͯ͠ͲΜ ͲΜࢼ͢

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ΞδΣϯμ Ͳ͏΍ͬͯαʔϏεͷ੒௕ ʹίϛοτ͢Δʁ طଘͷ੒௕ ৽͍͠औΓ૊Έ 01 02 03

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ΦϯϥΠϯͷ݁ࠗࣜ৔୳͠ ૬ஊΛ૿΍͢

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खஈ͸৭ʑ " 0

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Ϣʔβʔͱར༻γʔϯͷԾઆΛཱͯΔ

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Ξϓϩʔνํ๏ -*/&૬ஊϘλϯΛ ֤ϖʔδʹ഑ஔ ˣ ΫϦοΫ਺Λݟͯ จݴ΍Ϙλϯͷஔ͖ํͳͲ σβΠϯվળ

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ࣦഊஊ

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ࣦഊஊ ભҠ͸ग़དྷΔ͚ͩগͳ͘ʂ ͸మଇ

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৽͍͠Ξϓϩʔν͔Βͷֶͼ w ΍ͬͯΈͳ͍ͱ෼͔Βͳ͍ʂԾઆͱ ͸શવҧ͏݁Ռ͕ग़Δ΋ͷͩͱߏ͑ ͓ͯ͘ w খ͘͞ࢼͯ͠ޮՌ͕ྑ͍ॴΛ֦େ͠ ͍ͯ͘

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αʔϏεͷ੒௕ʹσβΠφʔ ͕ܞΘΔͱԿ͕ྑ͍ʁ ·ͱΊ

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αʔϏεʹͱͬͯ w ೳಈతʹσβΠφʔ͕اը ͔ΒೖΔ͜ͱͰɺʮϞϊʯ ϕʔεͰ࿩͕ਐΈ΍͍͢ w ίϛϡχέʔγϣϯίετ ͕ݮΔ

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αʔϏεʹͱͬͯ w ೳಈతʹσβΠφʔ͕اը ͔ΒೖΔ͜ͱͰɺʮϞϊʯ ϕʔεͰ࿩͕ਐΈ΍͍͢ w ίϛϡχέʔγϣϯίετ ͕ݮΔ ։ൃεϐʔυ্͕͕Δ ˣ αʔϏεͷ੒௕εϐʔυ ্͕͕Δʂ

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σβΠφʔʹͱͬͯ w ࣗ෼ͷσβΠϯ͕੒ޭ͔ࣦ ഊ͔͕෼͔ΔˠσβΠϯͷ ஌ݟ͕ཷ·͍ͬͯ͘ w σβΠϯҎ֎ͷ஌͕ࣝඞཁ ʹͳΔ

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σβΠφʔʹͱͬͯ w ࣗ෼ͷσβΠϯ͕੒ޭ͔ࣦ ഊ͔͕෼͔ΔˠσβΠϯͷ ஌ݟ͕ཷ·͍ͬͯ͘ w σβΠϯҎ֎ͷ஌͕ࣝඞཁ ʹͳΔ εΩϧΞοϓ ˣ ϑϧελοΫσβΠφʔ ͱͯ͠੒௕ग़དྷΔ

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σβΠφʔʹͱͬͯ w ࣗ෼ͷσβΠϯ͕੒ޭ͔ࣦ ഊ͔͕෼͔ΔˠσβΠϯͷ ஌ݟ͕ཷ·͍ͬͯ͘ w σβΠϯҎ֎ͷ஌͕ࣝඞཁ ʹͳΔ ࣗ෼͕αʔϏεΛ ੒௕͍ͤͯ͞Δͱ ͍͏࣮ײ—

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"ZVNJ*NBJ[VNJ ΈΜͳͷ େ੾ͳ೔ Λ;΍͢ ΈΜͳͷ΢ΣσΟϯάͰ͸ Ұॹʹಇ͘஥ؒΛืू͍ͯ͠·͢ʂ

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