DO YOU GET
TOO MUCH
EMAIL?
999,999,999,999,999,999,999
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REAL HUMAN ALERT
IT’S THE BEST
WAY TO SPEAK
TO YOUR PEOPLE
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No content
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SUPPORT
TRANSACTIONAL
MARKETING
THREE KINDS
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ALL
OF THE EMAILS
NOT JUST MARKETING
SHOW LOVE TO
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ALL
OF THE EMAILS
NOT JUST MARKETING
SHOW LOVE TO
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BE CONCISE
CALL
TO ACTION
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ABSOLUTELY DO NOT
DO IT YOURSELF
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BIG
IMAGES
NOT
A GOOD
IDEA
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For goodness sake think about what you’re doing. Writing lots & lots of text means that the line-length of your content is too long
You’re making your user struggle with the large impenetrable block of text with terrible line-spacing and huge long lines that mean they virtually have to turn their heads to
complete every line. You’re most likely to just have them skip past the text and try and guess what the email is about, or worse still just close it and ignore. Terrible, right?
THIS LINE LENGTH IS MUCH BETTER
70-80 CHARACTERS
IS ABOUT RIGHT
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write someone a letter...
PERSONAL
IS AMAZING
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SO...
ON THE WAY
HERE WHO
READ THEIR
MAIL ON ON
OF THESE?