Slide 12
Slide 12 text
Original Wizard Express Wizard
Account > Trial
(Started Trial)
Trial > Wizard
(Completed Wizard)
Wizard > Paying
(Paying Customer)
ACCOUNT > PAYING CUSTOMER
(Overall Conversion)
77%
67%
31%
16%
90%
99%
18%
16%
Conclusion
You’re probably wrong unless you’re in market and using
actual data
Everyone agreeing to something wrong doesn’t make it right.
When you’re fast enough, cost of failure is minimal, so you
can afford to learn
If you’re not prepared to fail, then you’re not prepared to
learn and improve