Redefining SEO in the Age of AI and Machine Learning

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Beyond Rankings Redefining SEO in the Age of AI and Machine Learning Jason Dodge BlackTruck Media + Marketing Slides: bit.ly/techweekgr

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Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Hello! Over three decades of expertise in digital marketing, with international recognition for outstanding achievements in SEO, digital advertising, content creation, and data analytics. Slides & Resources: bit.ly/techweekgr

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@DodgeJD #TechWeekGR Journey 01 Search Has Evolved 02 AI and Search Behavior 03 Multi-Channel Engagement 04 Challenges & Opportunities in AI Era of Search

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@DodgeJD #TechWeekGR

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@DodgeJD #TechWeekGR Search Evolved

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@DodgeJD #TechWeekGR What Do I Do? Spam Reduction Reduce your dependency on AI content Quality Focus Useful content, moving beyond SEO

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@DodgeJD #TechWeekGR Update Benefits Quality Focus Combat low-quality content by 40% Spam Reduction Minimizing clutter significantly Listen: bit.ly/theredirect

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@DodgeJD #TechWeekGR Search Results Evolve

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@DodgeJD #TechWeekGR The biggest trends in search might have nothing to do with rankings… “ “

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@DodgeJD #TechWeekGR “ Top News Sources Knowledge Panels Local Pack Featured Snippets People Also Ask Featured Video

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@DodgeJD #TechWeekGR Google Discover Related to your interests and web/app activities.

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@DodgeJD #TechWeekGR Search Accounts for 40% of Purchase Influence “ “

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@DodgeJD #TechWeekGR Trendsetting Unpacking The Power Of Search

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@DodgeJD #TechWeekGR 3.1 Trillion Google Search Searches Per Year in 2023

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@DodgeJD #TechWeekGR 1.5 Billion Google Search Active Monthly Users

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@DodgeJD #TechWeekGR Global Web Traffic Is Search Traffic 30 Percent

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@DodgeJD #TechWeekGR 15% of Searches New Every Day

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@DodgeJD #TechWeekGR 65 Percent Google Search Mobile Searches

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@DodgeJD #TechWeekGR But while Google was found to perform better than search rivals Bing and DuckDuckGo, Google’s misfires are magnified, given that it commands over 90% of the world’s search. “ “

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@DodgeJD #TechWeekGR Trendsetting AI as a Search Disruptor

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@DodgeJD #TechWeekGR Trendsetting Current Impact of AI And Search Behavior

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@DodgeJD #TechWeekGR Trendsetting Growth Patterns of AI Search Engines Growth in Perplexity’s share of desktop search traffic relative to May 2023.

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@DodgeJD #TechWeekGR Trendsetting Implications for Brands and Marketers

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@DodgeJD #TechWeekGR Content Ideation User Experience SEO Experiments AI as a Testbed

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@DodgeJD #TechWeekGR Trendsetting SEO Challenges and Threats with AI

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@DodgeJD #TechWeekGR Quality of Answers Availability Improvements Needed Issues and Improvements

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@DodgeJD #TechWeekGR People want to read from real people talking about real things… “ “

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@DodgeJD #TechWeekGR Trendsetting Moving Beyond the SERPs

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@DodgeJD #TechWeekGR Trendsetting Measuring Success with AI

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@DodgeJD #TechWeekGR 01 Search Beyond Rankings 02 AI’s Role in Search 03 The Power of a Multi-Channel Presence 04 Embrace the Challenges and Opportunities Take Action

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Let’s Connect Jason Dodge – Founder & CEO jason@blacktruckmedia.com blacktruckmedia.com @dodgejd Thank You! Over three decades of expertise in digital marketing, with international recognition for outstanding achievements in SEO, digital advertising, content creation, and data analytics. Slides & Resources: bit.ly/techweekgr