B U T W H Y ? 1 0 U S E C AS E S F O R T H E R E S T A P I WO R D C A M P B O S TO N 2 0 1 7 http://wherethelongtailends.com/ray-harryhausen-jason-and-the-argonauts-1963/ @jeckman | #wcbos

A K A “ W H O I S J S O N , A N D W H Y D O I C A R E H OW M U C H R E S T H E G E T S ? ” https://hammer.ucla.edu/programs-events/2012/02/family-flicks-film-series-jason-and-the-argonauts/ @jeckman | #wcbos

1 . H E A D L E S S • Dynamic, app-like user experience • Pace Layering: change front end more frequently • Reduce attack surface https://en.wikipedia.org/wiki/Headless_Horseman @jeckman | #wcbos

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2 . M U LT I - H E A D E D • Customized experiences for different audiences • Single instance of content, editorial, and workflow • Serve clients, partners, employees, or different segments http://www.darkrealmfox.com/film_reviews/blu-ray-screencaps-jason-and-the-argonauts/ @jeckman | #wcbos

3 . I N F R AS T R U C T U R E • WordPress as one service among many others • Multiple inputs & outputs • Likely incorporates headless/multiheaded https://en.wikipedia.org/wiki/Argonautica @jeckman | #wcbos

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4 . I N - S I T E C O N T E N T • Load more (“infinite scroll”) • Filtered / faceted search results (w/ ElasticPress) • Related stories / recirculation • Sponsored content / native advertising @jeckman | #wcbos

5 . C R O S S - S I T E C O N T E N T • Syndication (Push or Pull) across sites in a network • Pull based on taxonomy, post type endpoint • Admin experience to “push” article I am viewing to a site to which I have permissions • Including sites NOT on multisite / not using WP https://hammer.ucla.edu/programs-events/2012/02/family-flicks-film-series-jason-and-the-argonauts/ @jeckman | #wcbos

6 . I M P R OV E D AU T H O R E X P E R I E N C E • Creating complex content types • Infrequent user forms & guided wizards • Embedding content creation in existing workflows http://www.bbc.co.uk/programmes/b00kys2s @jeckman | #wcbos

7. I M P R OV E D E D I TO R E X P E R I E N C E • Replacement dashboards (à la Calypso) • Better management of relationships across post types • Sorting / Deleting / Updating in batches • Curation - selecting and ordering content https://writerlovesmovies.com/2012/10/26/30-days-30-classics-day-23-jason-and-the-argonauts-1963/ @jeckman | #wcbos

8 . I N T E G R AT I O N W I T H OT H E R S E RV I C E S • Email newsletter providers • Google Docs • Encapsulate outgoing calls via internal custom endpoint • Import from Video management systems • Populating existing CMS (replace back-end in place) • Provide an API to your data for others to build on http://www.icollector.com/Jason-and-the-Argonauts-complete-set-of-10-color-stills_i11535645 @jeckman | #wcbos

9. I N T E G R AT I O N W I T H M O B I L E A P P S • Standardized format for content pull into native app experiences • Bi-directional: create and update custom post types based on user actions in app • Future-proofing - what’s behind the API could be swapped later, for specific endpoints/versions http://www.tracking-board.com/exclusive-paramount-going-greek-developing-new-jason-and-the-argonauts/ @jeckman | #wcbos

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1 0. I N T E G R AT I O N W I T H D E S K TO P A P P S • Provide contextual, on-demand help • Intake of orders, requests for quotes • Minimize need for releases, cache for offline use http://www.darkrealmfox.com/film_reviews/blu-ray-screencaps-jason-and-the-argonauts/ @jeckman | #wcbos

S U M M A RY 1. Headless 2. Multi-headed 3. Infrastructure 4. In-Site Content 5. Cross-Site Content
 6. Author Experience 7. Editor Experience 8. Service Integration 9. Mobile Apps 10. Desktop Apps http://www.metmuseum.org/toah/works-of-art/09.136.1/ @jeckman | #wcbos

T H A N K S ! http://imgur.com/gallery/ciUf2TP @jeckman | #wcbos john@10up.com