WHY YOU SHOULD CARE
0%
25%
50%
75%
100%
2005 2013
Smartphone market share up
17 times in past 6 years.
Smartphones Feature Phones
88%
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25,000K
50,000K
75,000K
100,000K
125,000K
150,000K
1 2 3 4 5 6 7 8 9 10
iPod iPhone iPad
WHY YOU SHOULD CARE
Cumulative quarterly units
shipped after launch
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0%
5%
10%
15%
20%
25%
30%
2008 2009 2010 2011 2012 2013E 2014E
27%
20%
15%
10%
6%
2.4%
0.9%
Mobile traffic as % of global
Internet Traffic.
WHY YOU SHOULD CARE
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6%
2010
2010
Desktop
24%
2012
% of Black Friday sales
WHY YOU SHOULD CARE
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Respect the
Clock
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Source: blog.kissmetrics.com/loading-time/
A 1 second delay in page
response can reduce
conversion by 7%
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expect pages to load in 2 seconds.
leave if it takes more than 3 seconds.
are less likely to use the site again.
say load time is important to loyalty.
47%
40%
79%
52%
expect pages to load in 2 seconds.
leave if it takes more than 3 seconds.
are less likely to use the site again.
say load time is important to loyalty.
47%
40%
79%
52%
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DISCTRACTIONS
ARE
EVERYWHERE
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No content
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1) Minimize load time.
2) Keep people signed in.
3) Trim the fat.
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Life
moves
pretty
fast.
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Respect the
Finger
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No content
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Fitt’s Law
SEARCH
Hard to click
SEARCH Easy to click
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Don’t break the experience.
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There is no mouse.
Hover doesn’t exist.
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Respect the
Code
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No content
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Respect the
Screen
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48% of people say they’ve
left a website that had a
product they wanted...