Be a thought
leader
Why TikTok
reactives?
@sarahjaynepr #BrightonSEO
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Access user
insights
Why TikTok
reactives?
@sarahjaynepr #BrightonSEO
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71%
TikTok users believe
biggest trends start
on the app
@sarahjaynepr #BrightonSEO
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43%
Try something or go somewhere
new after seeing a trend at least
once on TikTok
@sarahjaynepr #BrightonSEO
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How to get started
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Use keywords and search via
TikTok considering top videos,
hashtags and users
Use your strategy
@sarahjaynepr #BrightonSEO
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Dedicated accounts
@sarahjaynepr #BrightonSEO
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TikTok Creative Centre:
AI Assistant
@sarahjaynepr #BrightonSEO
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Additional tools
@sarahjaynepr #BrightonSEO
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Tips for spotting reactive
potential
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To the comments!
@sarahjaynepr #BrightonSEO
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Metrics
@sarahjaynepr #BrightonSEO
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Video views
View creator
profiles for
individual
video views
@sarahjaynepr #BrightonSEO
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Video metrics
Likes
Comments
Favourites
Shares
@sarahjaynepr #BrightonSEO
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Hashtags
Use search bar and
filter by Hashtags
to see number of
posts
@sarahjaynepr #BrightonSEO
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Hashtags
To see number of
views on hashtag
try Googling
“[hashtag] TikTok”
@sarahjaynepr #BrightonSEO
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Track metrics
Always note key metrics by date
to monitor trend growth
@sarahjaynepr #BrightonSEO
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Five foolproof reactive
angles
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The myth
buster
01
@sarahjaynepr #BrightonSEO
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@sarahjaynepr #BrightonSEO
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Hook: foodies
were creating
never ending
stews that lasted
for weeks on end
@sarahjaynepr #BrightonSEO
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We focused on sceptical
comments around safety
concerns of the trend
@sarahjaynepr #BrightonSEO
Optimised around relevant
ingredients and recipe collection
pages
@sarahjaynepr #BrightonSEO
Hook: Scandi sleep
trend meets
CleanTok for a
leading bed retailer
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Multiple angles on cost-saving,
sleep, Scandi lifestyle and
cleanliness
@sarahjaynepr #BrightonSEO
Optimised around bed cleaning
keywords and existing
informational blog content
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@sarahjaynepr #BrightonSEO
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Trend
predictions
05
@sarahjaynepr #BrightonSEO
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@sarahjaynepr #BrightonSEO
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Crafting the perfect
headline
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Weird TikTok pillow cleaning
hack with 8 million views
leaves viewers baffled
@sarahjaynepr #BrightonSEO
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Takeaways to nail TikTok
reactives
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● Create dedicated TikTok accounts
● Use comments for inspiration
● Keep track of your metrics
● Think measurable and emotive
● Add an unignorable hook
@sarahjaynepr #BrightonSEO
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CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
Thank You!
@sarahjaynepr
/sarah-jayne-taylorson
wearenorth.uk
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CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
Please keep this slide for attribution