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How to use TikTok for reactive PR campaigns Sarah-Jayne Taylorson NORTH @sarahjaynepr Speakerdeck.com/SarahJayneTaylorson1

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It’s cost effective Why TikTok reactives? @sarahjaynepr #BrightonSEO

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Be a thought leader Why TikTok reactives? @sarahjaynepr #BrightonSEO

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Access user insights Why TikTok reactives? @sarahjaynepr #BrightonSEO

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71% TikTok users believe biggest trends start on the app @sarahjaynepr #BrightonSEO

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43% Try something or go somewhere new after seeing a trend at least once on TikTok @sarahjaynepr #BrightonSEO

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How to get started

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Use keywords and search via TikTok considering top videos, hashtags and users Use your strategy @sarahjaynepr #BrightonSEO

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Dedicated accounts @sarahjaynepr #BrightonSEO

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TikTok Creative Centre: AI Assistant @sarahjaynepr #BrightonSEO

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Additional tools @sarahjaynepr #BrightonSEO

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Tips for spotting reactive potential

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To the comments! @sarahjaynepr #BrightonSEO

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Metrics @sarahjaynepr #BrightonSEO

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Video views View creator profiles for individual video views @sarahjaynepr #BrightonSEO

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Video metrics Likes Comments Favourites Shares @sarahjaynepr #BrightonSEO

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Hashtags Use search bar and filter by Hashtags to see number of posts @sarahjaynepr #BrightonSEO

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Hashtags To see number of views on hashtag try Googling “[hashtag] TikTok” @sarahjaynepr #BrightonSEO

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Track metrics Always note key metrics by date to monitor trend growth @sarahjaynepr #BrightonSEO

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Five foolproof reactive angles

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The myth buster 01 @sarahjaynepr #BrightonSEO

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@sarahjaynepr #BrightonSEO

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Hook: foodies were creating never ending stews that lasted for weeks on end @sarahjaynepr #BrightonSEO

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We focused on sceptical comments around safety concerns of the trend @sarahjaynepr #BrightonSEO Optimised around relevant ingredients and recipe collection pages

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@sarahjaynepr #BrightonSEO

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Try it at home 02 @sarahjaynepr #BrightonSEO

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@sarahjaynepr #BrightonSEO

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Promoting viral products 03 @sarahjaynepr #BrightonSEO

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@sarahjaynepr #BrightonSEO

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The expert opinion 04 @sarahjaynepr #BrightonSEO

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@sarahjaynepr #BrightonSEO

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@sarahjaynepr #BrightonSEO Hook: Scandi sleep trend meets CleanTok for a leading bed retailer

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Multiple angles on cost-saving, sleep, Scandi lifestyle and cleanliness @sarahjaynepr #BrightonSEO Optimised around bed cleaning keywords and existing informational blog content

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@sarahjaynepr #BrightonSEO

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Trend predictions 05 @sarahjaynepr #BrightonSEO

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@sarahjaynepr #BrightonSEO

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Crafting the perfect headline

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Weird TikTok pillow cleaning hack with 8 million views leaves viewers baffled @sarahjaynepr #BrightonSEO

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Takeaways to nail TikTok reactives

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● Create dedicated TikTok accounts ● Use comments for inspiration ● Keep track of your metrics ● Think measurable and emotive ● Add an unignorable hook @sarahjaynepr #BrightonSEO

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CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Thank You! @sarahjaynepr /sarah-jayne-taylorson wearenorth.uk

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CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Please keep this slide for attribution