Being Useful: A Short Introduction to Proactive UX Design — Refresh Conference 2016, Tallinn Estonia

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BEING USEFUL

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HELLO #REFRESHROCKS!

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(I wanted to put something nice and witty in Estonian here, but I gave up)

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(I’m really enjoying my stay in Tallinn so far though!)

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@dotmariusz

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DESIGNER, DEVELOPER, CO-FOUNDER

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USABILITY

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Present information in usable, efficient and enjoyable manner.

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Fun fact: Apple Emoji are actually bitmaps embedded in a font ﬁle, so you can’t really scale them for your slides. Bad Apple. Bad.

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I SURE LOVE TO GET NOTIFIED ABOUT ABSOLUTELY EVERYTHING, ALL THE TIME! Nobody, ever.

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USER ENGAGEMENT

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USEFUL USABLE DELIGHTFUL

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USEFUL USABLE DELIGHTFUL

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USEFUL USABLE DELIGHTFUL

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USEFUL USABLE DELIGHTFUL

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UNDERSTANDING CONTEXT

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ADAPTING TO CONTEXT

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THE TERM “ADAPTATION” IN COMPUTER SCIENCE REFERS TO A PROCESS, IN WHICH AN INTERACTIVE SYSTEM (ADAPTIVE SYSTEM) ADAPTS ITS BEHAVIOUR TO INDIVIDUAL USERS BASED ON INFORMATION ACQUIRED ABOUT ITS USER(S) AND ITS ENVIRONMENT. Wikipedia

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ADAPTIVE INTERFACES

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DELIVER INFORMATION AT THE RIGHT PLACE AND TIME FOR EACH OF YOUR USERS. THE MOST RELEVANT EXPERIENCES ARE ALSO THE MOST MAGICAL AND LEAD TO INCREASED ENGAGEMENT AND SATISFACTION. Google Glass Design Guidelines

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REAL-TIME, HANDS-ON PROACTIVE EXPERIENCES SEEM TO BE ON A RAPID PACE TO BECOMING EVERYDAY CUSTOMER EXPERIENCES. THEY ARE BECOMING THE EXPECTATION. Dan Nett

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THE EMERGENCE OF PROACTIVE EXPERIENCES IS TIED TO THE CHANGING ROLE TECHNOLOGY PLAYS IN OUR LIVES. Tony Costa, UX Magazine

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RELEVANT EXPERIENCES ARE MAGICAL

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GOOD NEWS:   WE HAVE THE TECHNOLOGY.

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GOOD NEWS:   WE HAVE THE PROCESSES (KINDA)

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BAD NEWS:   DOING IT RIGHT IS HARD.

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LIKE. REALLY HARD.

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NO. REALLY.

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STEP 1: TECHNOLOGY

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EACH ONE OF YOU CARRIES A TRACKING DEVICE IN YOUR POCKET.

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• Proximity sensor • Ambient light sensor • Camera • Accelerometer • Gyroscope • Compass • Barometer • NFC for Apple Pay • Fingerprint scanner • Pressure sensitive display

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WAIT! THERE’S MORE!

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…AND LAST BUT NOT LEAST…

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http://fuckyeahinternetfridge.tumblr.com

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http://fuckyeahinternetfridge.tumblr.com #FRIDGESELFIE

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I ALWAYS WANTED TO BROWSE FACEBOOK ON MY FRIDGE USING MICROSOFT INTERNET EXPLORER! Nobody, ever.

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EVERYTHING IS CONNECTED

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LEVERAGE THE DATA THAT’S ALREADY THERE

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MAKE THOSE SMART DEVICES REALLY SMART.

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STEP 2: PROCESS

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01. UNDERSTAND THE USER

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02. UNDERSTAND CONTEXT

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03. UNDERSTAND GOALS WITHIN CONTEXT

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JOBS TO BE DONE

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FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO BEFORE

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FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO BEFORE Action Object of action Context

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FIND THE TRAIN ON THE STATION I’VE NEVER BEEN TO BEFORE Action Object of action Context Job statement }

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FIND TRAIN Functional aspect Emotional aspect BEING LOST

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THINGSDOJOBS.TUMBLR.COM

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04. MAP OUT THE PATH FROM THE CURRENT CONTEXT TO GOAL BEING MET

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ANTICIPATE NEEDS

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PROVIDE GUIDANCE

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REMOVE FRICTION

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RELEVANT EXPERIENCES ARE MAGICAL

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WHAT INTERFACE WOULD YOU EXPECT?

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DO WE EVEN NEED INTERFACE FOR THIS?

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SOME EXPERIENCES ARE BEST WHEN THEY’RE NEVER “EXPERIENCED” Tiffany Conroy about an hour ago

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COMMON PITFALL #1: BEING GREEDY

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COMMON PITFALL #2: FORGETTING EDGE CASES

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COMMON PITFALL #3: BUSINESS OVER USER

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COMMON PITFALL #4: BEING A CREEP

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THEY DO IT RIGHT

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FUTURE: CONVERSATIONAL INTERFACES

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FUN FACT: PEOPLE DOING BOTS RAISED $170M SO FAR IN SILICON VALLEY IN 2016

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FUTURE: AUGMENTED REALITY http://bit.ly/refresh-chatbots

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FUTURE: POKEMON GO. MORE OF IT.

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FUTURE: EVEN MORE DATA HUBS

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FUTURE: STANDARDIZED PROTOCOLS

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FUTURE: NSUSERACTIVITY, USER INTENTS & SIMILAR SOLUTIONS

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BOOKS WORTH READING

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ERIC MEYER & SARA WACHTER-BOETTCHER DESIGN FOR REAL LIFE http://bit.ly/refresh-book-1