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AI meets Analytics Manu Nair MICROSOFT @nairmanu @msftClarity

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Marketer’s Priorities

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User Experience

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Conversions

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Insights

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Traffic Analytics

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Behavioral Analytics

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Session Replays

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Heatmaps

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Rage Clicks Dead Clicks Excess Scrolling Quick backs

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Marketer’s Priorities User Experience

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Understanding user struggle 25% engagement for search

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Validate Assumptions Plugins cause user frustration

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20% rage clicks on Close button Removed 3rd party plugins

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Marketer’s Priorities Conversions

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Tracking Events SIGNUP PURCHASE CONTACT US READING SUBSCRIBE DOWNLOAD Site Activity Smart Events

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Marketer’s Priorities Insights

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Session Insights

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Heatmap Insights

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Improve engagement & time spent Get results fast

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Copilot Suggestions Interactive tool Quiz +31% in time spent on site + =

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Microsoft Clarity Helping the world to act on its data @microsoftclarity @msftClarity @microsoft-clarity