Contentful Training for Publicis Sapient Ethan Lewis - Manager Strategic Partnerships Jason Saroyan - Director of Partnerships, North America Jim Ambras - Manager of Training Delivery Tyler Valenti - Enterprise Solutions Engineer Confidential

Agenda ● Intro to Contentful ● Why Contentful ○ Use-Cases and Target Market ● Competitive Differentiators ● Demo ● Q&A 2

Intro to Contentful 3

Our Mission: Confidential We empower our partners to build the best digital experiences for their customers and help them transition from legacy technology to a modern and flexible content platform. 4

Industry leader Delivering value Delivering content at scale 5 Success and support Ecosystem & integrations ● Global agency partner network ● Technology partners, apps, marketplace ● Content operations: building a practice beyond the technology ● Customer success, support and beyond ● Aligning teams ● More digital products ● Increased sophistication ● Maturing processes ● Supported by battle tested infrastructure ● Strategic funding & top talent ● Most recognized by analysts ● Most enterprise ready API first content platform Market leading differentiation

Delivering content at scale 6 Knowledge bases, support HR and recruiting Advertising eCommerce Modern stack sites and apps Personalization Marketing automation Global campaigns Scale content across digital experiences

Why Partners 7

Why Partners - improve customer outcome Customer Contentful Partner 8

Increase reach Co-marketing to show strong partnership and create leads Common case studies to create credibility Create awareness/ credibility together Services Extend the platform Provide services as part of an existing practice Creates packaged solutions for joint customers Complementary offering Leverage existing technology investments Create efficiencies for our joint customers Revenue growth Accelerated revenue growth efficiently Reach customers via new use cases Expand into new geographical regions with partners How do we work together? 9

Power content across all digital channels Flexible APIs purpose-built to simplify the access and delivery of content 10 Custom Integrations User Management API Content Management API Contentful’s Content Infrastructure Custom Applications PIM EDW Cloud Storage eCommerce Preview API Mobile app Digital kiosk Modern website In-store experience Contentful Web App Delivery API Image API

Partner Framework 11

Partner framework enables the ecosystem Technology partners/ISVs Solution partners ● Complementary functionality ● Leverage existing tech investments ● Best of breed ecosystem ● Build digital experiences ● Integrate solutions ● Services ○ Implementation ○ Enablement ○ Migration App Framework 12

Enablement ● Certification(s)/ training ● Account team training ● Workshops ○ Content modeling ○ Enablement ● Partner portal with access to knowledge and training resources Co-marketing ● Webinars ● Co-sponsored events ● Meetups ● Blog posts ● Press release ● White paper ● Case studies ● Analyst relations ● Promotion on each others websites Joint sales initiatives ● Pre-sales support ● Assistance with RFPs ● Product demo for clients ● Account mapping ● Joint GTM with target accounts ● Access to our sales and success teams ● GTM plan ● MBRs/QBRs 13 How Contentful accelerates partner business

Power content across all digital channels Flexible APIs purpose-built to simplify the access and delivery of content 14 Custom Integrations User Management API Content Management API Contentful’s Content Infrastructure Custom Applications PIM EDW Cloud Storage eCommerce Preview API Mobile app Digital kiosk Modern website In-store experience Contentful Web App Delivery API Image API

Why customers choose Contentful 15

Contentful Elevator Pitch Three core concepts 1. Fast 2. Flexible 3. Modern Architecture

Contentful Elevator Pitch 1. Fast 1. Fast implementation. Fast performance. - Cloud-native SAAS with CDN - Use the development tools you know - Take DevOps/IT out of the content workflow

Content infrastructure gets you to market faster 18 Digital teams can launch, iterate, and experiment with new products more rapidly 5x faster to launch new digital touchpoints 4x faster to launch new products (e.g. iPhone X) 3x faster to launch new mobile apps 98% less time to deploy new localized pages

Contentful Elevator Pitch 1. Fast 2. Flexible 1. Fast implementation. Fast performance. - Cloud-native SAAS with CDN - Use the development tools you know - Fast, scalable content migration and transformation using code 2. Build any user experience for any device (anywhere). - A large collection of SDKs - Flexible content models - Designed for easy localization

Think outside the CMS box Flexible enough to power any kind of digital product, across any channel or platform 20 Chatbot with product recommendations On-ship digital experiences: kiosks, displays, menus, etc. Super Bowl campaign & employee training mobile apps Audio guides, on-site displays, immersive website

Contentful Elevator Pitch 1. Fast 2. Flexible 3. Modern Architecture 1. Fast implementation. Fast performance. - Cloud-native SAAS with CDN - Use the development tools you know - Fast, scalable content migration and transformation using code 2. Build any user experience for any device (anywhere). - A large collection of SDKs - Flexible content models - Designed for easy localization 3. Take advantage of the “modern stack” architecture. - Combine best-of-breed, single purpose apps (micro-services) - Built-in integrations with popular platforms - Connect platforms easily using webhooks and UI extensions

Launch new experiences with a modern stack With a reference space at the core (e.g. homepage, category page, product page, nav) 22 Marketing Team App New Experience Blueprint Core Stack Merchandising Team Device Reference Architecture A set of blueprints for launching new digital experiences with a modular tech stack Business Units Digital teams select the blueprint with the tools they need for each new digital product they launch Digital Products Engage customers, test new technologies or channels, and incorporate successes back into core stack for use across teams

Contentful also integrates with traditional systems So you can continue to leverage your existing investments, while unifying content 23 It’s not a traditional CMS. It’s a cloud- native platform for modernizing how content flows through your entire digital ecosystem. Optimization Analytics Content Audience Manager Adobe Analytics Adobe Target Customer Data

We have become a core layer of agency delivery stacks Chang Li, VP of Technology, Sapient Razorfish Building a Headless eCommerce application with Contentful Top global agencies are assembling their own digital experience stacks for their clients 24

Top Enterprises trust Contentful

Developer Community For developers building personal sites, open source projects, side hustles, hackathons, small commercial uses. Aspirational Mid-Market For small, developer-backed teams at high-growth companies ($10m+): digital natives, disruptors, tech savvy. Enterprise Silos For a single-project by a front-line team of devs and a PM, ($100m+). 26 Enterprise Platforms For enterprise digital teams with a plan in place, all the way up to a platform owner tasked with modernizing their DXP, or a digital leader with a broader vision for their digital customer experience (DCX). Target Segments

27 Loblaw DX Studio Example From the Jam Stack Conference (video here)

Loblaw Companies: Canada’s largest retailer Groceries, pharmacy, beauty, loyalty program, and beyond 28

29 Loblaw’s challenge: increase digital footprint by 17x To keep up with their customers across channels, across brands, and across each stage of their journey

30 Re-organized people, process, and technology Built a cross-functional DX Studio group, powered by a reusable cloud stack, to create a portfolio omnichannel experiences

10x faster to market 9.4x faster page load speeds 11% better SEO $38k monthly cost savings happier team 31 Results: faster, more cost effective — and happier ∞

Digital factories win awards 32

Comparing the Market 33

Incumbents Traditional CMS / WCM / DXP suites Purpose Built Headless / API-first / Content infrastructure Market landscape * * * *Forrester ranked as Leader

Traditional CMS is a roadblock for developers... 35 fragile APIs Poorly implemented, opinionated APIs Generic layouts, page- centric architecture Templated designs Monolithic backends Difficult to customize or integrate

...and marketers alike 36 Multiple CMSes Each touchpoint requires a new CMS Updating content is slow and costly Hardcoded templates Overwhelming UI Daily work involves too many steps

Why developers choose Contentful 37 Robust APIs Powerful APIs supporting a wide range of use cases Content structure can be adapted to any type of design Building blocks for integrating the product with third-party tools Flexible content model Easy to extend

Why customers choose Contentful 38 Faster launches Reuse content across sites and channels (and devs love it) Better SEO & CX increase traffic and engagement Increased relevance improves revenue and retention Speedier sites & apps Higher conversion rates

Our vision: stacks beat suites 39 Innovative companies will assemble modular stacks, with a content hub at the center Digital Experience Suites Digital Experience Stacks

Speed → waterfall development prevents agile delivery Implementation → high cost & risk of failure, vs. pilot in parallel, guided PoC Scale → rapid growth in channels & geographies Integration → legacy CMS not built to work with new tools Adoption → adopt too late and miss the competitive advantage Execution → developers don’t want to work with aging tech Key risks of legacy CMS 40

“Despite the promise of scale and centralized engineering know-how, many users find that the ‘Marketing Cloud’ they purchased still contains substantial gaps, whether a lack of interoperable applications or data models, inconsistent user experiences, feature gaps or incomprehensible solution pricing.” 41

12x faster to create and launch new landing pages Faster launches BeautyCounter dramatically speeds up the time it takes to publish new content 42

78% reduction in page load time Leading to: 31% reduction in bounce rate 11% increase in conversion rate “Site speed gains helped us become more competitive in search engine rankings.” Speedier sites & apps TUI Nordic achieves significant site speed gains by moving to a modern tech stack 43

Takeaway: Legacy competition These risks resonate with legacy buyers 44 ● Speed to market ● Scale of current & future efforts ● What competitors are doing ● What analysts recommend ● Ability to hire talent

Next generation API-first Extensible/ Integrated Agile Headless 45

Comparing products How our competitors want to play the game: the feature war Content infrastructure 46 Another headless CMS vs.

Contentful is leading the market in customer adoption Contentful adoption 47 400k Contentful users 3,000 Customers Sources: Contentful Gatekeeper

Order of magnitude larger than competitors Contentful operating scale 48 10k+ Live sites powered by Contentful 10x Volume vs. competitors Sources: Contentful Gatekeeper; Builtwith.com, competitor press release July 2019 125 billion API calls, outpacing Contentstack’s most recent public numbers 10x

Comparing products platforms No other platform has this breadth of ecosystem and extensibility Most robust technology: enterprise- grade infrastructure, security and proven scale Greatest depth of services: 24/7/365 global in-house support, up to 99.99% uptime, pro services Content infrastructure Support Professional services Solution partners Developer community Largest ecosystem: 400,000 users, 10,000 websites in production, largest partner network, 300+ integrations 49 App ecosystem

Forrester Largest API first CMS recognized by Forrester Real Story Group Only API first vendor recognized for both WCM and Content Platform G2 Industry Leader in headless CMS as voted by end users 50 Most recognized by analysts Approved for public use

Takeaway: Headless competition These risks resonate with headless buyers 51 ● Proven enterprise-scale performance ● Most adopted in our category ● Ecosystem of developers & partners accelerating implementation ● What analysts recommend ● Not just a product, a platform

The leading content infrastructure for digital enterprises & global brands Customers Partners Investors ($78M) 300+ employees with hubs in Berlin and San Francisco Team 52 +2,000 other customers

Thank you! Q&A

Enablement 54 The Team Ecosystem & integrations ● Marketplace ● Technology partners and apps ● Developer Documentation ● Help Center ● Dedicated Partner Manager ● Sales and Sales Engineers ● Customer Success, Support, Marketing and beyond ● Partner Sandbox ● Learning Center ● Resource Center ● [Coming soon] Partner Portal Resources for Partners