How to Use Psychology to Better Manage Your Team (& Clients) - brightonSEO September 2023 - Kara Thurkettle

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How to Use Psychology to Better Manage Your Team (& Clients) Kara Thurkettle NOVOS https://speakerdeck.com/5minutesnippets @5minutesnippets

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@5minutesnippets Who is she? #brightonSEO

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@5minutesnippets Why are we all here? #brightonSEO

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@5minutesnippets Employee turnover rates are expected to rise to 41% in 2023. #brightonSEO

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@5minutesnippets It costs 33% of an employee’s salary to replace them. #brightonSEO

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@5minutesnippets You’re a sh***y manager who wants to change your ways… #brightonSEO

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@5minutesnippets Or, you’ve had a sh***y manager and don’t want to become a bad manager. #brightonSEO

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@5minutesnippets What is our agenda for today? #brightonSEO

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What is industrial organizational psychology? #1 - Deﬁne.

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What is organizational commitment and why does it matter? #2 - Explain.

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What drives human behaviour and inﬂuences our level of commitment? #3 - Explain.

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What are the core areas I-O psychologists look at to address organizational commitment? #4 - Investigate.

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Using the I-O psychologist toolbox how can YOU address these common issues in your workplace? #5 - Address.

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How can what you have learned thus far also improve your client management? #6 - Reﬂect.

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@5minutesnippets What is industrial organizational psychology? #brightonSEO

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@5minutesnippets “INDUSTRIAL ORGANIZATIONAL PSYCHOLOGY (I-O) is the scientiﬁc study of human behaviour in the workplace.” #brightonSEO

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@5minutesnippets I-O PSYCHOLOGY is centred around 4 KEY PILLARS…. #brightonSEO

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#1 We are different individuals. #brightonSEO @5minutesnippets

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#1 We are different individuals. #2 Our behaviours are caused. #brightonSEO @5minutesnippets

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#1 We are different individuals. #2 Our behaviours are caused. #3 We are whole people. #brightonSEO @5minutesnippets

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#1 We are different individuals. #2 Our behaviours are caused. #3 We are whole people. #4 We deserve dignity. #brightonSEO @5minutesnippets

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@5minutesnippets Using these pillars as a guide, I-O psychologists aim to help businesses improve organizational commitment in their companies. #brightonSEO

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@5minutesnippets What is ORGANIZATIONAL COMMITMENT and why does it matter? #brightonSEO

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@5minutesnippets ORGANIZATIONAL COMMITMENT refers to an employee's loyalty, attachment, and dedication to the company they work for. #brightonSEO

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@5minutesnippets ORGANIZATIONAL COMMITMENT has 3 TYPES… #brightonSEO

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Type 1: Affective Commitment @5minutesnippets #brightonSEO

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Type 1: Affective Commitment Type 2: Continuance Commitment @5minutesnippets #brightonSEO

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Type 1: Affective Commitment Type 2: Continuance Commitment Type 3: Normative Commitment @5minutesnippets #brightonSEO

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@5minutesnippets Employees who lack organizational commitment of any kind will leave. #brightonSEO

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@5minutesnippets What drives human behaviour and inﬂuences our commitment? #brightonSEO

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@5minutesnippets People are inﬂuenced by behavioural contingencies and emotions. #brightonSEO

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@5minutesnippets #1 Behavioural Contingencies #brightonSEO

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@5minutesnippets #2 Emotional Drivers #brightonSEO

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@5minutesnippets You want people to be positively reinforced to be at your company. #brightonSEO

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@5minutesnippets You also want them to feel emotionally invested to be at your company. #brightonSEO

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@5minutesnippets This is how you achieve organizational commitment. #brightonSEO

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@5minutesnippets What are the core areas I-O psychologists look at to address organizational commitment? #brightonSEO

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@5minutesnippets #1 Employee Motivation #brightonSEO

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@5minutesnippets #2 Job Satisfaction #brightonSEO

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@5minutesnippets #3 Leadership & Company Culture #brightonSEO

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@5minutesnippets How can you address common issues around these issues like an I-O Psychologist? #brightonSEO

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@5minutesnippets We’re going to look at: #brightonSEO

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@5minutesnippets 1. What are the PSYCH FRAMEWORKS for each area? #brightonSEO

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@5minutesnippets 2. What are the KEY PILLARS for each area? #brightonSEO

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@5minutesnippets 3. How are you F**KING IT UP? #brightonSEO

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@5minutesnippets 4. & How can you GET IT RIGHT? #brightonSEO

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@5minutesnippets #1. How can you address MOTIVATION issues? #brightonSEO

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@5minutesnippets #1.1. The PSYCH FRAMEWORKS Behind MOTIVATION #brightonSEO

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@5minutesnippets #1. Self Determination Theory. #brightonSEO

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@5minutesnippets #2. Locke and Latham Goal Setting Theory. #brightonSEO

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@5minutesnippets #2. Maslow’s Hierarchy of Needs #brightonSEO

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@5minutesnippets #1.2. The 5 KEY PILLARS of MOTIVATION

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@5minutesnippets #1 Autonomy #brightonSEO

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@5minutesnippets #2 Mastery #brightonSEO

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@5minutesnippets #3 Purpose #brightonSEO

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@5minutesnippets #4 Recognition #brightonSEO

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@5minutesnippets #5 Connection & Relatedness #brightonSEO

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@5minutesnippets #1.3. How are you F**KING IT UP? #brightonSEO

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@5minutesnippets #1. You’re assuming what motivates YOU motivates your TEAM. #brightonSEO

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@5minutesnippets #2. You’re micro-managing your team. #brightonSEO

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@5minutesnippets #3. You’re failing to provide opportunities for growth. #brightonSEO

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@5minutesnippets #4. You’re not giving your team purpose nor goals. #brightonSEO

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@5minutesnippets #5. You’re not recognising your team. #brightonSEO

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@5minutesnippets #6. You’re not building relationships with your team. #brightonSEO

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@5minutesnippets #1.4. How can you GET IT RIGHT? #brightonSEO

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Survey with Motivational Maps. #1 https://www.motivationalmaps.com/ #brightonSEO @5minutesnippets

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@5minutesnippets #brightonSEO

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Create Behavioural Nudges #2 https://my.joinassembly.com/ #brightonSEO @5minutesnippets

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@5minutesnippets ● Foster teamwork. ● Create social events and team activities. ● Encourage mentorship. #brightonSEO

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@5minutesnippets ● Set clear and challenging goals. ● Provide regular feedback and recognition. ● Provide opportunities for development. #brightonSEO

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@5minutesnippets ● Encourage learning and development. ● Offer CSR opportunities. ● Give autonomy and challenges. #brightonSEO

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Round it out with the Wheel of Life #3 https://wheeloﬂife.io/# #brightonSEO @5minutesnippets

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@5minutesnippets #2. How can you address JOB SATISFACTION issues? #brightonSEO

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@5minutesnippets #2.1. The PSYCH FRAMEWORKS Behind JOB SATISFACTION #brightonSEO

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@5minutesnippets #1. Discrepancy Theory (Equity Theory). #brightonSEO

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@5minutesnippets #2. Two-Factor Theory (Herzberg's Motivation-Hygiene Theory). #brightonSEO

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@5minutesnippets #3. Job Demands-Resources Model. #brightonSEO

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@5minutesnippets #2.2. The 3 KEY PILLARS of JOB SATISFACTION #brightonSEO

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@5minutesnippets #1 Work Environment #brightonSEO

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@5minutesnippets #2 Roles & Responsibilities #brightonSEO

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@5minutesnippets #3 Career Development & Growth #brightonSEO

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@5minutesnippets #2.3. How are you F**KING IT UP? #brightonSEO

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@5minutesnippets #1. You’re allowing a toxic work environment. #brightonSEO

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@5minutesnippets #2. You’re assigning your team repetitive or mundane tasks. #brightonSEO

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@5minutesnippets #3. You’re not offering clear pathways for career development. #brightonSEO

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@5minutesnippets #2.4. How can you GET IT RIGHT? #brightonSEO

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Beware of the Skill/Will or Can/Will Matrix #1 TRAIN PROMOTE MOTIVATE FIRE @5minutesnippets #brightonSEO

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@5minutesnippets TRAIN PROMOTE MOTIVATE FIRE #brightonSEO

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@5minutesnippets TRAIN PROMOTE MOTIVATE FIRE #brightonSEO

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Analyze Personality via Insights Discovery Proﬁles #2 https://www.insights.com/ @5minutesnippets #brightonSEO

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@5minutesnippets #1. These proﬁles enhance self awareness and role alignment. #brightonSEO

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@5minutesnippets #2. They help improve company communication and team dynamics. #brightonSEO

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Tailor Roles to Strengths and Preferences #3 @5minutesnippets #brightonSEO

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@5minutesnippets ● Research, data analysis, and quality control tasks. ● Planning, organizing, and creating detailed reports. ● Tasks that demand precision, attention to detail, and structured problem-solving. #brightonSEO

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@5minutesnippets ● Team-building activities, conﬂict resolution, and support roles. ● Roles that involve mentorship, coaching, and nurturing others. ● Tasks requiring empathy, collaboration, and building strong relationships. #brightonSEO

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@5minutesnippets ● Creative projects, brainstorming sessions, and innovation tasks. ● Roles involving social interactions, presentations, and networking. ● Tasks requiring a fresh, enthusiastic perspective. #brightonSEO

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@5minutesnippets ● Leadership roles, decision-making tasks, and project management. ● High-pressure, fast-paced tasks with clear objectives. ● Competitive situations, negotiations, and tasks requiring assertiveness. #brightonSEO

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@5minutesnippets #3. How can you address LEADERSHIP & COMPANY CULTURE issues? #brightonSEO

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@5minutesnippets #3.1. The PSYCH FRAMEWORKS Behind LEADERSHIP & COMPANY CULTURE #brightonSEO

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@5minutesnippets #1. Culture Fit Theory. #brightonSEO

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@5minutesnippets #2. Cultural Competence Theory. #brightonSEO

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@5minutesnippets #3. Cognitive Dissonance Theory. #brightonSEO

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@5minutesnippets #4. Social Exchange Theory. #brightonSEO

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@5minutesnippets #3.2. The 5 KEY PILLARS of LEADERSHIP & COMPANY CULTURE #brightonSEO

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@5minutesnippets #1 Values and Beliefs #brightonSEO

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@5minutesnippets #2 Diversity and Inclusion #brightonSEO

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@5minutesnippets #3 Leader Member Exchange #brightonSEO

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@5minutesnippets #4 Employee - Employer Relationship #brightonSEO

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@5minutesnippets #5 Change Management #brightonSEO

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@5minutesnippets #3.3. How are you F**KING IT UP? #brightonSEO

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@5minutesnippets #1. You’re not good at giving or asking for feedback. #brightonSEO

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@5minutesnippets #2. Your company isn’t diverse, hasn’t done training, and is allowing indirect discrimination. #brightonSEO

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@5minutesnippets #3. You’re not preparing or equipping your leaders with the skills to succeed. #brightonSEO

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@5minutesnippets #4. You’re not rolling out change in the most considered way. #brightonSEO

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@5minutesnippets #3.4. How can you GET IT RIGHT? #brightonSEO

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Get Feedback via 360 & Employee Engagement Surveys. #1 @5minutesnippets #brightonSEO

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@5minutesnippets Be mindful of how you give feedback to Autistic / Neurodivergent Employees. #brightonSEO

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@5minutesnippets 360 feedback should not just outline broad issues. They need to highlight speciﬁc examples speciﬁc outcomes. #brightonSEO

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Create a People Committee Representing the Dimensions of Diversity #2 @5minutesnippets #brightonSEO

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Train Your Leaders and Complete Clifton Strengths #3 @5minutesnippets #brightonSEO https://store. gallup.com/p /en-gb/14216 /cliftonstren gths-for-ma nagers

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Use Lewin’s Change Management Model #4 @5minutesnippets #brightonSEO

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@5minutesnippets How can what you have learned thus far also improve your client management? #brightonSEO