モデルと現実の狭間: Between Models and Reality: Mayu Nakamura | @mayunak Spectrum Tokyo End-of-year Meetup 2024 12th Dec 2024 デザインの次のチャプターを探す Searching for Clues to Design’s Next Chapter 

● It is relevant, however, the issue surfaces in a different way ● Being aware of the system we’re in, and think how design could perpetuate or challenge the system is crucial Is “Decolonization of Design” NOT relevant in Japan? 2023 

Mayu Nakamura @ Spectrum Tokyo Design Fest 2023 Mayu Nakamura @ Spectrum End of the year Party 2024 “ Somewhere between the O's and ones… That's where I found my kingdom come Nemo is a winner of the Eurovision 2024, but I don’t know much about the show itself, so don’t ask! - from Nemo’'s The Code 

Mayu Nakamura @ Spectrum End of the year Party 2024 Design for the Pluriverse 多元世界に向けたデザイン Arturo Escobar “ This age, however, is a complex constellation of coevolving processes, including a particular episteme, an ensemble of social forms among which patriarchal capitalism and coloniality occupy pride of place, and an ontological architecture structured around the founding dualisms of nature/culture and West/non-West. It is this onto-epistemic and social formation that is at the foundation of design. 

Designers define what “good” shape is Copy Copy Copy Copy Copy …and non-designers with different body shapes try fitting in 

Mayu Nakamura @ Spectrum Tokyo Design Fest 2023 Mayu Nakamura @ Spectrum End of the year Party 2024 “ Categories, and the order we derive from them, are "arbitrary" The politics of classification - Andrea Resmini 

Mayu Nakamura @ Spectrum End of the year Party 2024 We’re constantly modelling and shaping "reality" for non-designers 

Mayu Nakamura @ Spectrum End of the year Party 2024 “ – Alfred Korzybski The map is not the territory 地図は現地ではない 

It’s been everywhere 

Is our work fundamentally problematic? 

The answer is not binary! 

Mayu Nakamura @ Spectrum End of the year Party 2024 “ – George E. P. Box All models are wrong, but some are useful → We can choose to use information for collaboration, understanding and innovation 

Mayu Nakamura @ Spectrum End of the year Party 2024 How can design tools empower us to develop a deeper, more nuanced understanding of reality? How can design help people to have deeper, more nuanced thoughts and conversations? 

Mayu Nakamura @ Spectrum End of the year Party 2024 Tools to understand the diverse world Archetype and Persona Region analysis 

Mayu Nakamura @ Spectrum End of the year Party 2024 Tools to reconsider value Value exploration 

Mayu Nakamura @ Spectrum Tokyo Design Fest 2023 Mayu Nakamura @ Spectrum End of the year Party 2024 ● Wrote an article about “emotional” side of design x dev collaboration ● Helping clients to cross boundaries 

Mayu Nakamura @ Spectrum Tokyo Design Fest 2023 Mayu Nakamura @ Spectrum End of the year Party 2024 Perhaps we need more design critique in the industry, to expand the boundary and to keep design practice accountable 

So…now what? 

No content

The answer might be somewhere in-between 

お気軽に声をかけてください！ Mayu Nakamura @mayunak.com linkedin.com/in/mayunak/ ustwo.com/tokyo Thank you!