But what about email? - Speaker Deck

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But what about email?

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#digitalqasummit Jason Rodriguez @rodriguezcommaj

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Who cares about email?

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#digitalqasummit EMAIL IS DEAD

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#digitalqasummit 2.4 Billion email users in 2013 radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf

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#digitalqasummit 182 Billion emails sent per day radicati.com/wp/wp-content/uploads/2013/11/Email-Market-2013-2017-Executive-Summary.pdf

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#digitalqasummit ROI by Channel EMAIL $44.25 SEARCH $22.24 DISPLAY $19.72 SOCIAL $12.90 CATALOG $7.30

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#digitalqasummit Can you aﬀord to ignore email?

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What needs testing?

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#digitalqasummit WHAT MOST PEOPLE FEAR

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#digitalqasummit WHAT EMAIL MARKETERS FEAR

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#digitalqasummit I’M LOSING MY MIND

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#digitalqasummit TOP 10 EMAIL CLIENTS #1 Apple iPhone #2 Gmail #3 Apple iPad #4 Outlook #5 Apple Mail #6 Google Android #7 Outlook.com #8 Yahoo! Mail #9 Windows Live Mail #10 AOL Mail emailclientmarketshare.com

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#digitalqasummit DON’T FORGET ABOUT MOBILE

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#digitalqasummit 51% of emails opened on mobile in 2013 litmus.com/blog/email-client-market-share-where-people-opened-in-2013

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#digitalqasummit That’s nice, but what can go wrong?

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Common Rendering Issues

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Broken Layouts

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#digitalqasummit

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#digitalqasummit The Usual Suspects Desktop Lotus Notes Outlook 2007-2013 Gmail Mobile Gmail App Android Clients Windows Phone

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Missing Images

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#digitalqasummit

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#digitalqasummit 43% of Gmail users have images disabled litmus.com/blog/gmail-data-analysis-reveals-image-blocking-aﬀects-43-of-emails

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#digitalqasummit

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#digitalqasummit

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Blue Links

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#digitalqasummit Blue Links and Design

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#digitalqasummit Blue Links and Usability

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Mobile Layouts

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#digitalqasummit

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#digitalqasummit Android Screen Sizes iOS Screen Sizes

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iPhone 6 iPhone 6 Plus

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Broken Links

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#digitalqasummit Ever type one of these? goole.com faceboook.com twitter.om dribble.com

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#digitalqasummit Imagine sending those links to 2 million subscribers…

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Color Blindness & Contrast

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#digitalqasummit 5% of the population is color blind campaignmonitor.com/blog/post/4267/color-blindness-accessibility-and-the-vision-impaired-in-email-design

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#digitalqasummit campaignmonitor.com/blog/post/4267/color-blindness-accessibility-and-the-vision-impaired-in-email-design

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#digitalqasummit

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Spam Filters

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#digitalqasummit Spam will always be an issue

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#digitalqasummit Server-side ﬁlters Barracuda MessageLabs Postini SpamAssassin ISP Filters AOL Mail Gmail GMX Mail.com Outlook Yahoo! Mail

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Make Email Testing the Default

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#digitalqasummit Integrate Email Testing From The Start

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Tools for QA

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#digitalqasummit Email Previews Link Validation Spam Filter Checks Colorblindness Testing

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Tools for Developers

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#digitalqasummit Email Previews Interactive Testing Code Analysis Builder

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Tools for Marketers

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#digitalqasummit Link Validation Email Analytics

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Try Them Out Visit litmus.com/giftcard and use coupon code DigitalQASummit

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Make a Case for Email Testing Head over to litmus.com/lp/digitalqasummit for more resources and tools