The best talk title
in the world!
Name Surname
COMPANY NAME
Is Quality Score
Dead?
Serge Nguele
Your PPC Doctor
Speakerdeck.com/yourppcdoc
@serge-nguele
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Hey,
I’m Serge
Your PPC Doctor if you
want to connect with me.
+
Scan to Connect
www.yourppcdoctor.com
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1.
• Quality what?
2.
• All about Quality Score
3.
• Pure Pragmatism
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Quality Score in
action...
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Charity client.
Up to
$10,000
Google Ads
Grant account:
Increase traffic
Average CPC of $5.20
Our Finding: Jan 2024
Ad groups with +25
keywords
55% of ads with a ‘Poor’
Ad strength ‘
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3.4
Quality Score check
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What we did
This is how
we did it
Google Ads
Grant account:
Action
Splitting congested ad
groups into themes
Our Actions: Feb-March
Matching ad text to the
keywords
Experimenting different
CTAs they had on the
landing page
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What we did...
This is how
we did it
Google Ads
Grant account:
Action
Paused zero impression
keywords with QS <=5
Feb-March
Paused keywords with QS
<4 and Ad Relevance
‘Below average’
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Charity client.
Google Ads
Grant account:
High click volume
Only 19% of ads have a
‘Poor’ Ad strength
Results: Apr - Jul
Average CPC lowered by 3x
to $1.76
More traffic and potential
donors to the charity