SEO and the NHS: when search can save lives

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SEO & the NHS: When the SERP can save lives Sarah Key NHS Blood & Transplant Speakerdeck.com/SarahKey @GoSarahKey

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@gosarahkey

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@gosarahkey

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@gosarahkey

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Search saves lives @gosarahkey

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blood.co.uk visitors came from search 1.6m+ @gosarahkey

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60k+ appointments from search @gosarahkey

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250k+ organdonation.nhs.uk visitors from search @gosarahkey

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7% Google searches are health related (Telegraph, 2017) @gosarahkey

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1.2bn visits to nhs.uk in 1 year (NHS Digital, 2022) @gosarahkey

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88% of nhs.uk visitors come from search (Torchbox, 2017) @gosarahkey

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@gosarahkey

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€€€€€€€€€€€€€€€€€€ €€€€€€€€€€€€€€€€€€ $$$$$$$$$ $$$$$$$$$ £££££ $$$$$$$$££££££££ ££££££££ ££££££££ @gosarahkey

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How do we prioritise? @gosarahkey

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What does SEO do for the NHS? @gosarahkey

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Heart attack? @gosarahkey

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Or heartburn? @gosarahkey

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t Credit: Adrian Wressell The information you need, when you need it @gosarahkey

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Credit: MacNellie Reduces demand @gosarahkey

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Credit: Charlie Marshall Maintains authority @gosarahkey

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@gosarahkey

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How do we prioritise? @gosarahkey

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@gosarahkey 🙅🏽 🩸 🧑🏿‍🤝‍🧑🏿

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@gosarahkey

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@gosarahkey

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@gosarahkey

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@gosarahkey

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@gosarahkey 🦸🏿‍

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Thank you @gosarahkey