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Steve Berry Thought Merchants UX / UI / Design Consultant www.thoughtmerchants.com @thoughtmerchant

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I work with start-ups & emerging companies.

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Fidelity F U E P unctional sable motional ersuasive

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Usability Heuristics Testing

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F-Patterns - How to • Line things up on the left • Create a clear left hand scan line • Put important words first • Use a grid

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F-Patterns - Why? • Increase scanability • Increase ambient findability • Decrease eye fixations • Easily control user gaze

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F F

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Read more... Get free card reader Build your list View full size screenshot

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Read more... Get free card reader Build your list View full size screenshot

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Action words to the left Subject Verb Object Verb Object

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Line length

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Optimal line length ~12-17 words 45-75 characters

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Proximity

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Anna Tester Joe Tester Jonk University, School of Education AIC - Academic Internship Council

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Anna Tester Joe Tester Jonk University, School of Education AIC - Academic Internship Council

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Expectations Click

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Consistency Makes users comfortable

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Users explore more... ...use your app more...

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