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How to launch on Product Hunt Flawless App Startup Guide print(“Hello Product Hunt Community”) Hello marketing without a budget. Hello free marketing channels. Hello research. Hello user interviews. Hello marketing analytics. Hello market, media and message. Hello 20% weekly growth. Hello hunters and kittens. Hello Ryan Hoover. Hello startup world.

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Lisa Dziuba Swift learner & Growth Hacker lisa@flawlessapp.io Ahmed Sulaiman iOS & macOS developer & designer ahmed@flawlessapp.io ! Intro FlawlessApp.io — Make iOS apps look exactly as expected design

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! Our 2.5 years with Flawless App Hackathon First Sale First Product Launch Pivot Seconds Product Launch Sales

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! Our plan for today How to be a good citizen of Product Hunt Community Flawless App example: step-by-step launch plan Typical mistakes: what is better not to do Life after Product Hunt: marketing without a budget 4

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! What is Product Hunt for you?

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01 How to be a good ci-zen of Product Hunt Community

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☝ Try to help the community " Write constructive feedback to other products ☎ Share & recommend cool stuff from PH $ Help new PH makers with preparation % Advise startup founders how to improve their launches & Respect others & follow the rules

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Be proac)ve and use PH opportuni)es ! What else can you do at Product Hunt? Ask Product Hunt Live Chats Jobs Hackathon

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Let’s make PH be-er ! Report bugs, UX issues, spam " Beta-test new PH products # Treat PH as your own product

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02 Flawless App example: step-by-step launch plan

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Your step-by-step plan 1. Decide if your product can be interesting for... ! Startup folks " Marketers # Designers

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Your step-by-step plan 2. Read guides & talk to founders = 1 day Marketing For Engineers – https://github.com/LisaDziuba/Marketing-for-Engineers

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Your step-by-step plan 3. Use PH for at least a week = 7 days

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Your step-by-step plan 4. Make a launch plan + lists = 7 days

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Your step-by-step plan 5. Write texts + make visuals = 4 days

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Your step-by-step plan 5. Write texts + make visuals = 4 days

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Your step-by-step plan 5. Write texts + make visuals = 4 days

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Your step-by-step plan 6. Execute = 24 hours

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Flawless App example 11:30 AM Submitted Flawless App on Product Hunt Asked local communities to support us 12:00 - 03:00 PM Asked our users to support us via Email & Twitter 03:00 - 06:00 PM Announced our PH launch in target groups 06:00 - 08:00 PM Added Flawless to PH collections 09:00 PM Sent “thank you” notes & answer on questions 10:00 PM - 08:00 AM

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Flawless App results Flawless App Launch on Product Hunt ! #1 for 24 hours " 6 sales (2 days) # 97 trials (2 days) $ 3.2K users on site % Feedback storm Results Reduce App Launch on Product Hunt ! #3 for 24 hours # 1500 users (2 days) % Feedback storm Results

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03 Typical mistakes: what is be2er not to do

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What leads to penalty Case 1 Fast growth at local time → No growth at the US time Too much support from not PH users Case 2 !

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! Please, don’t spam the whole world. ⚠ Don’t ask all contacts to upvote or write fake comments ⚠ Don’t post PH promo at random startup communities ⚠ Don’t spam active PH users over the Twitter

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! Please, don’t spam the whole world. Message to Lisa Message to Ahmed

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! Please, don’t spam PH team

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! Please, don’t cheat " Don’t buy upvotes from freelance sites # Don’t use bots, fake PH accounts $ Don’t run Facebook Ads to your PH submissions % Don’t propose hunters money for hunting you

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04 Life a'er Product Hunt: marke4ng without a budget

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Marke&ng without a budget Product Hunt Launch Direct Sales Monkey Marketing

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Marke&ng without a budget Direct Sales Linkedin messages Cold Emails Direct messages to targeted Twitter followers Sales to competitors’ users

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Marke&ng without a budget Direct Sales Make research Follow ups Build relationship Write custom messages Propose to use your product trial I have read your article on this problem... I saw, that your company does a lot of cool mobile apps

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Marke&ng without a budget Monkey Marke&ng 1 Basic Content Marketing Viral Activities 2 PR 3 Refferals 4 Free Tools 5 Influencer Marketing 6 Partnerships 7 Help your users 8

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∞∞ This is just the beginning....

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ahmed@flawlessapp.io @ahmed_sulajman flawlessapp.io lisa@flawlessapp.io @LisaDziuba