Introduction to SXA Storefront Presented by Rob Earlam Søren Kerrn 1 © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

2 ”We provide an out-of-the-box commerce storefront built on the Sitecore Experience Accelerator (SXA) framework. Our SXA Storefront allows brands to quickly deploy cloud-based and on-premise storefronts with 40+ commerce specific component out-of-the-box.” Elevator Pitch © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

3 SXA Storefront technology stack © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

SXA Storefront demo • Storefront live • Storefront scaffolding • Storefront at design time • Building a landing page © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4 

Architecture and extensibility points © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 5 

6 SXA Storefront solution layers © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Project Feature Foundation 

7 • Storefront Context • for multi-site support • And access to Commerce Control Panel settings • Communication • Between components on client side • with Commerce Engine through Connect Commerce Foundation layer - responsibilities © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. • Catalog management • Catalog item resolving from URL • Generation of catalog URLs • Caching of data • Infrastructure • Provider interfaces and default providers • Base classes • Handling of exceptions 

8 Commerce Foundation layer – Client side services © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Application/Services Foundation Features/ components Broker /service 

9 On product detail page – publisher subscriber pattern 1. Product variant selection 2. Add-2-cart Commerce Foundation layer – Inter-component communication © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Features Broker 

10 • IoC magic • Rendering models and JSON models • Repositories • Managers • Providers • Methods are public virtual except on controllers for easy override Extensibility points © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

11 • Providers • Checkout provider • Model provider • Variant Definition provider • Item type provider Extensibility points continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

Technical demo Example of how to create custom commerce components for commerce 9 and SXA Storefront 12 © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

SXA Storefront benefits What is it we provide and how can you take advantage of it!? 13 © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

14 • SXA • Parallel site co-production • Pre-built components • Wireframing mode for building sites before design • Theming - export and import visual designs • Multi-tenancy support • Built on modular architecture principles (Helix) SXA Storefront benefits © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

15 • Commerce • 40+ pre-built components • Storefront accelerator solution - full B2C – with 2 themes • Based on Sitecore Commerce 9 • Benefits from the analytics features coming with commerce for xDB SXA Storefront benefits - continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

16 Commerce specific: 43 page events, 4 goals and 2 outcomes Commerce personalization conditions 1. Cart Total condition 2. Total Product Quantity condition 3. Specific Product Quantity condition 4. Current Product Stock Count (by Location) 5. Current Product Stock Status (by Location) 6. Specific Product Stock Count (by Location) Commerce artifacts and personalization rules © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

17 3 engagement automation plans with custom conditions and actions: 1. Abandoned Cart 2. Products Back In Stock 3. New Order Placed Commerce Components: Default campaigns © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

18 Commerce Components: Abandoned Cart campaign in SC9 © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Marketing automation in SC 9 

19 1. Orders 2. Products 3. Missed sales opportunities 4. Abandoned carts 5. Shopping cart activity Commerce Components: Experience Profile reports © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

20 Commerce reports for Experience Analytics 1. The Orders report 2. The Campaigns report 3. The Products report 4. The Categories report 5. The Customers report 6. The Shopping cart activity report 7. The Filtering and sorting report 8. The Regional settings report 9. The Internal search report 10. The Payment and shipping report Commerce Components: Engagement Analytics reports © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

21 Product Roadmap © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

22 • Two Sitecore packages (WDPs) • Commerce Foundation and commerce feature components • Storefront + themes • Installation Guide • Component documentation • Description of the individual components and their control properties • SXA Storefront Guide • Description of the functionalities and page types as well as configuration options • Developer Guide • A FAQ Deliverables for the Commerce 9 Symposium release © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

23 • A supported product • Pricing • SXA Storefront comes at no charge • Selling • SXA Storefront will be included in the Sitecore Commerce 9.0 product release Support, Pricing and Selling © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

FOR DISCUSSION PURPOSES ONLY. Sitecore Confidential and Proprietary. © 2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 24 

25 Meet the team © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

Appendix slides Component behavior in design vs runtime mode © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 26 

27 © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

28 © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

29 Azure PaaS Support © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. • Provision Sitecore Commerce in Azure with very little effort • Seamless integration with Azure resources • Use standard Azure tooling • Ability to push content and develop customizations • Options for • Deploying with an empty catalog • Deploying with our catalog populated for easy test drives 

30 Design-time behavior and look-and-feel differs from runtime Lorem ipsum text and mock images A comp. must always be visible at design time Design time behavior vs runtime © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

31 Product list comp – showing mock images and text No category or search result given Design time behavior vs runtime continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

32 When navigating to a category – Product list will show actual products Same for Childcategory Navigation Design time behavior vs runtime continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

33 When navigating to a category – Product list will show actual products Same for Childcategory Navigation Design time behavior vs runtime continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

34 At design time • Add-2-cart is disabled • Variant is active -> price and inventory will update Design time behavior vs runtime continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

35 At design time: Forms cannot be submitted– buttons are disabled Category links and search box works Design time behavior vs runtime continued © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

Appendix slides Q&A session material © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 36 

37 • Commerce Account 1. Address Editor 2. Address List 3. Change Password 4. Forgot Password 5. Login 6. Profile Editor 7. Profile View 8. Registration • Commerce Cart 1. Add-To-Cart 2. Mini Cart 3. Shopping Cart Lines 4. Promotion Code 5. Shopping Cart Total • Commerce Catalog 1. Product List 2. Product List Header 3. Product List Pager 4. Product Facets 5. Product Images 6. Product Information 7. Product Inventory 8. Product Price 9. Product Variant Commerce Components: 40+ components to drag’n’drop © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. • Commerce Catalog (continued) ▪ 10. Category Navigation ▪ 11. Subcategory Navigation • Commerce Checkout 1. Billing 2. Confirm 3. Delivery 4. Order Confirmation 5. Start Checkout 6. Step Indicator • Commerce Orders 1. Order Details Header 2. Order Details Lines 3. Order History 4. Order Totals Details 5. Recent Orders • Commerce Shared 1. Language Selector 2. Message Summary 3. Search Bar • Commerce (metadata) 1. AntiForgery 2. Metadata 

38 • Language selector • The languages are read from the Commerce Control Panel which is shared with CE • Login • Creates account in 3 places: CE, Sitecore User, Contact through Commerce Connect. Cannot use the standard Login for this purpose • Top Bar Links • Shows login name when authenticated • Might at some point be replaced with Link List • Catalog navigation vs navigation • Navigation comp. works with direct navigation only whereas Catalog Navigation supports wildcard (”*”) navigation as well as direct navigation Commerce components vs SXA components © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 

39 • Checkout is broken down to one page/item per step • Edit capability - data entered during checkout is remembered • Exit checkout and return will re-populate the checkout steps • Steps and order of steps are not fixed • New steps can be injected Storefront checkout features © 2001-2017 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.