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Designing
Your WordPress
Consulting
Business
Greg Douglas @premiuminteract #WCOC premiuminteractive.com/wcoc14/
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My name is Greg and I am the
founder of Premium Interactive.
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We make inspired interactive
experiences for business.
!
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I also organize Hollywood WordPress.
premiuminteractive.com
hollywoodwp.com
Greg Douglas @premiuminteract #WCOC premiuminteractive.com/wcoc14/
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3
WordPress
And Today’s
Economy
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Avoiding The
Commodity Trap
Surprise! Everyone that is buying a website
from you knows what the internet is. They
know what WordPress is, and some of them
even know that it occupies about 20% of all
internet websites.
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The commodity trap is when you
sell a solution without a problem.
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When there is a clear problem worth
solving, pricing is only limited by the cost
of the problem.
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Once you find a problem worth solving,
you can build a website to solve that
problem. The limit of your price is the
limit of what that problem is worth to
your client.
Websites Solve
Problems
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8
A Website Design
Consulting Strategy
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Bundle Your
Services Into
One Offer
You can niche as a theme customizer, a
developer or a designer with front-end
developer tendencies.
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Think about which role fits your personality
best and craft ways to bundle your services
into an offer that supports your strength.
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Create A
Minimum
Viable Offer
This is an “entry level product.”
By creating your own M.V.O.
based on your blend of services
you can use this to communicate
the boundaries of the services
you provide.
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Create healthy boundaries for your Offer that can guide
you from the first phone call through the proposal
writing process and into the design & build of the site.
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Create healthy boundaries for your Offer that can guide
you from the first phone call through the proposal
writing process and into the design & build of the site.
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Innovate Then Iterate
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Closing The Sale
(With Clients That Qualify)
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Believe In Yourself
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Believe in your value proposition and your
minimum viable offer
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Don’t apologize for setting healthy boundaries
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Be honest about your strengths and weaknesses
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What is a red flag? - Client's that require more
time, energy or risk then they are worth to your
bottom line. Sad to say, these people are not
worth taking on as a client.
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Qualification
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Qualification is the process of determining if a
prospect is a good fit for your company before they
purchase from you.
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You Provide A Solution
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The “Solution” or the desired end result is what matters
most, so your focus should always remain first, on the
benefits your client desires.
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Additional
Inspiration
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The Only Way To Win
Is To Play
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Stop disqualifying yourself. Go out to people,
connect with business owners, put yourself out
there, risk rejection.
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Responsibility is not a
burden but a privilege
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Focus on what you know and start there.
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Be Willing To
Walk Away
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Be willing to let go of the need to land every
project that you get a lead on.
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You Are Not Your Work,
Lose Your Ego
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Ego is nothing but fear getting in the way of solutions.
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Let Go Of Your Fear
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Confidence comes from competence. You will not
learn everything in a day. Take a deep breath and
focus on the next step in front of you.
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THANK YOU!
Premium Interactive @premiuminteract WordCamp Orange County 2014
Greg Douglas
[email protected]