BUSSINESS x CREATIVE 結びつけるためのプロセスとスタンス

by kmdr（robin）

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ϓϩμΫτσβΠϯຊ෦ɹɹαʔϏεσβΠϯ෦ʢ݁ࠗྖҬʣɹɹ઒୺ɹලࢠ #644*/&44Y$3&"5*7& ݁ͼ͚ͭΔͨΊͷϓϩηεͱελϯε

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ϓϩμΫτσβΠϯຊ෦ɹɹαʔϏεσβΠϯ෦ʢ݁ࠗྖҬʣɹɹ઒୺ɹලࢠ ઒୺ලࢠ 2016 WEB UI UX UI UI ,"8"#"5"",*,0 2

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ϓϩμΫτσβΠϯຊ෦ɹɹαʔϏεσβΠϯ෦ʢ݁ࠗྖҬʣɹɹ઒୺ɹලࢠ 3

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ϓϩμΫτσβΠϯຊ෦ɹɹαʔϏεσβΠϯ෦ʢ݁ࠗྖҬʣɹɹ઒୺ɹලࢠ 4 ू Ί Δ ಈ ͔ ͢ ݁ Ϳ ू Ί Δ ಈ ͔ ͢ αʔϏεσβΠϯ෦ 69σβΠϯάϧʔϓ

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Tips 策 !5

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!6 ·ͱΊ 1. 2. 3.

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!7 എܠ 1. / θΫγΟΞϓϦνʔϜͷ͜Ε·Ͱͷ՝୊ 2. UX/UI 3.

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Johnny Appleseed !8 m o d e l

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!9 ؔ܎ͷ࣭ ࢥߟͷ࣭ ݁Ռͷ࣭ ߦಈͷ࣭

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!10 ؔ܎ͷ࣭ ࢥߟͷ࣭ ݁Ռͷ࣭ ߦಈͷ࣭ #BE$JSDMF ݁Ռ͕ग़ͳ͍ Ұํతͳࢦࣔ ࠷௿ݶͷߦಈ ड͚਎ͷࢥߟ

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!11 ؔ܎ͷ࣭ ࢥߟͷ࣭ ݁Ռͷ࣭ ߦಈͷ࣭ (PPE$JSDMF ྑ͍݁Ռ͕ੜ·ΕΔ ৴༻ɾଚॏ ࣗൃతͳߦಈ ؾ͖ͮɾ໘ന͍

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ؔ܎ͷ࣭Λ ޲্͢Δ͜ͱ !12

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!13 ؔ܎ͷ࣭ ࢥߟͷ࣭ ݁Ռͷ࣭ ߦಈͷ࣭ (PPE$JSDMF ྑ͍݁Ռ͕ੜ·ΕΔ ৴༻ɾଚॏ ࣗൃతͳߦಈ ؾ͖ͮɾ໘ന͍

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!14 എܠ 1. / θΫγΟΞϓϦνʔϜͷ͜Ε·Ͱͷ՝୊ 2. UX/UI 3.

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!15 ࣥߦ໾һ ࣥߦ໾һ ࣥߦ໾һ Ϣχοτ௕ ʢԣஅʣ Ϣχοτ௕ ʢԣஅʣ ΞϓϦվળʹؔΘΔϝϯόʔ

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!16 ࣥߦ໾һ Ϣχοτ௕ ʢԣஅʣ ΞϓϦվળʹؔΘΔϝϯόʔ ɾΞϓϦΤϯδχΞ ɾαʔόʔαΠυΤϯδχΞ ɾΤϯδχΞϦʔμʔ ɾΞϓϦσβΠφʔ ɾσβΠϯσΟϨΫλʔ ɾ69σβΠφʔ άϧʔϓϚωʔδϟʔ "11ϓϩμΫτΦʔφʔ /&8 /&8 /&8 /&8 /&8 /&8 ࣄۀશମͱͯ͠ ԿΛ໨ࢦ͍ͯ͠Δͷ͔ʁ ஻ͬͨ͜ͱ΋ͳ͍ ਓ͕ͨ͘͞Μ͍Δ…

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!17 ࣥߦ໾һ Ϣχοτ௕ ʢԣஅʣ ΞϓϦվળʹؔΘΔϝϯόʔ ɾΞϓϦΤϯδχΞ ɾαʔόʔαΠυΤϯδχΞ ɾΤϯδχΞϦʔμʔ ɾΞϓϦσβΠφʔ ɾσβΠϯσΟϨΫλʔ ɾ69σβΠφʔ άϧʔϓϚωʔδϟʔ "11ϓϩμΫτΦʔφʔ KickOFF!! /&8 /&8 /&8 /&8 /&8 /&8

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!18 10 ࣥߦ໾һ σβΠφʔ ΤϯδχΞ 69 Ϣχοτ௕ ˞͜Ε͸ΠϝʔδͰ͢˞ Ϛωʔδϟʔ

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!19 ্Լࠨӈ͕ͭͳ͕Δ͜ͱΛҙࣝ͠ר͖ࠐΜͰ͍͘ ؔ܎ͷ࣭Λ޲্͢Δ͜ͱ 1. ஻ͬͨ͜ͱ΋ͳ͍ ਓ͕ͨ͘͞Μ͍Δ… Ξπ͍ࢥ͍Λୗ͞Εͨʂ ΈΜͳͰ໨ඪʹ ޲͔ͬͯؤுΖ͏ʂ

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!20 ࣥߦ໾һ Ϣχοτ௕ ʢԣஅʣ ΞϓϦվળʹؔΘΔϝϯόʔ ɾΞϓϦΤϯδχΞ ɾαʔόʔαΠυΤϯδχΞ ɾΤϯδχΞϦʔμʔ ɾΞϓϦσβΠφʔ ɾσβΠϯσΟϨΫλʔ ɾ69σβΠφʔ άϧʔϓϚωʔδϟʔ "11ϓϩμΫτΦʔφʔ ͲΜͳࢪࡦΛ ΍͍ͬͯΔͷ͔ͳ… ͜ͷࢪࡦͷഎܠͬͯ Ͳ͏ͳͬͯΔͷ… ঎඼ͬͯͲΜͳઃܭ ʹͳͬͯΔͷ…

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!21 ্Լࠨӈ͕ͭͳ͕Δ͜ͱΛҙࣝ͠ר͖ࠐΜͰ͍͘ ؔ܎ͷ࣭Λ޲্͢Δ͜ͱ 2. Con uence ͲΜͳࢪࡦΛ ΍͍ͬͯΔͷ͔ͳ… ͜ͷࢪࡦͷഎܠͬͯ Ͳ͏ͳͬͯΔͷ… ঎඼ͬͯͲΜͳઃܭ ʹͳͬͯΔͷ… ΈΜͳ͔ͬ͠Γ ߟ͍͍͑ͯͯײ͡ʂ എܠ͕Θ͔͔ͬͨΒ ࢪࡦʹ΋ෲམͪʙ ͳΔ΄Ͳʂ ଞʹ΋໾ཱͭ৘ใ ॻ͍͓ͯ͘Ͷʂ

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!22 ্Լࠨӈ͕ͭͳ͕Δ͜ͱΛҙࣝ͠ר͖ࠐΜͰ͍͘

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ཱ྆͠ͳ͕Βಈ͚Δ ࢓૊ΈΛ࡞Γग़͢͜ͱ !23

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!24 ؔ܎ͷ࣭ ࢥߟͷ࣭ ݁Ռͷ࣭ ߦಈͷ࣭ (PPE$JSDMF ྑ͍݁Ռ͕ੜ·ΕΔ ৴༻ɾଚॏ ࣗൃతͳߦಈ ؾ͖ͮɾ໘ന͍

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!25 എܠ 1. / θΫγΟΞϓϦνʔϜͷ͜Ε·Ͱͷ՝୊ 2. UX/UI 3.

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!26 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ ɾσβΠϯ؍఺ σβΠφʔ 10 69

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!27 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ ɾσβΠϯ؍఺ σβΠϯґཔ σβΠϯೲ඼ ͜ͷσβΠϯ࣮ݱ೉͍͠ʜ ݕ౼͕࣌ؒͳ͍ʜ σβΠφʔ 10 69

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!28 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ ɾσβΠϯ؍఺ σβΠϯґཔ मਖ਼ґཔ ͜ͷσβΠϯ࣮ݱ೉͍͠ʜ ݕ౼͕࣌ؒͳ͍ʜ मਖ਼ґཔَ͕ʜࢮ͵ʜ ݕ౼࣌ؒͳ͍ʜ ؍఺࿙ΕͳͲͰ σβΠφʔ 10 69

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!29 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ ɾσβΠϯ؍఺ σβΠϯґཔ मਖ਼ґཔ ͜ͷσβΠϯ࣮ݱ೉͍͠ʜ ݕ౼͕࣌ؒͳ͍ʜ मਖ਼ґཔَ͕ʜࢮ͵ʜ ݕ౼࣌ؒͳ͍ʜ ؍఺࿙ΕͳͲͰ ˢ͜͜ʹ໰୊͕͋ΔͷͰ͸ʜʁ σβΠϯ͸৬ೳ͋Δਓʹ೚ͤͯ ͪΌΜͱ؍఺Λ௵ͤΔΑ͏ʹ͠Α͏ʂ σβΠφʔ 10 69

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!30 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ σβΠφʔ 10 69 " σβΠϯ σΟϨΫλʔ ϨϏϡʔ ɾσβΠϯ؍఺ ີʹ࿈ܞ εςʔΫϗϧμʔΛཧղ

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!31 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ σβΠφʔ 10 69 " σβΠϯ σΟϨΫλʔ ϨϏϡʔ ɾσβΠϯ؍఺ ີʹ࿈ܞ εςʔΫϗϧμʔΛཧղ σβΠϯґཔ σβΠϯೲ඼

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!32 ! " # اըɾϨϏϡʔґཔ ϨϏϡʔ ɾ30*؍఺ ɾ։ൃ؍఺ ɾΫϥΠΞϯτ؍఺ ɾ঎඼Ձ஋؍఺ σβΠφʔ 10 69 " σβΠϯ σΟϨΫλʔ ϨϏϡʔ ɾσβΠϯ؍఺ ີʹ࿈ܞ εςʔΫϗϧμʔΛཧղ σβΠϯґཔ σβΠϯೲ඼

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!33 όϥϯεΑ͘ਐΊΔͨΊͷମ੍Λ੔͑ɺޮ཰తʹਪਐ͢Δ ཱ྆͠ͳ͕Βಈ͚Δ࢓૊ΈΛ࡞Γग़͢͜ͱ 1. " σβΠϯ σΟϨΫλʔ # 10 اը಺༰ʹ͓͚Δ Ϗδωε՝୊ɾఆྔ՝୊ʹର͢Δ ҙࢥܾఆΛߦ͏ اը಺༰ʹ͓͚Δ *"ઃܭɾ6*σβΠϯ ҙࢥܾఆΛߦ͏

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!34 " σβΠϯ σΟϨΫλʔ ✨ # 10 ✨ શ෦ͷҊ݅ΛҰఆͷΫΦϦςΟʹ͢Δ͜ͱ͸Ͱ͖͚ͨͲɺ ؔ܎ձ͕ٞଟ͗͢Δʜ

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!35 όϥϯεΑ͘ਐΊΔͨΊͷମ੍Λ੔͑ɺޮ཰తʹਪਐ͢Δ ཱ྆͠ͳ͕Βಈ͚Δ࢓૊ΈΛ࡞Γग़͢͜ͱ 2. / Slack

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!36 " σβΠϯ σΟϨΫλʔ ✨ # 10 ✨ ग़Δ΂͖ձٞͱͦ͏Ͱͳ͍ձ͕ٞ໌֬ʂ ࣌ؒ΋֬อͰ͖ͨʂ

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!37 όϥϯεΑ͘ਐΊΔͨΊͷମ੍Λ੔͑ɺޮ཰తʹਪਐ͢Δ

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ະདྷʹ޲͚ͯߦಈͰ͖Δ ελϯεͰ͍Δ͜ͱ !38

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!39 ؔ܎ͷ࣭ ࢥߟͷ࣭ ݁Ռͷ࣭ ߦಈͷ࣭ (PPE$JSDMF ྑ͍݁Ռ͕ੜ·ΕΔ ৴༻ɾଚॏ ࣗൃతͳߦಈ ؾ͖ͮɾ໘ന͍

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!40 എܠ 1. / θΫγΟΞϓϦνʔϜͷ͜Ε·Ͱͷ՝୊ 2. UX/UI 3.

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!41 ৗʹະདྷΛඳ͖ଓ͚ɺͦ͜ʹ޲͔ͬͯରࡦલਐ͠ଓ͚Δ ະདྷʹ޲͚ͯߦಈͰ͖ΔελϯεͰ͍Δ͜ͱ 1. AB 策 AB

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!42 ৗʹະདྷΛඳ͖ଓ͚ɺͦ͜ʹ޲͔ͬͯରࡦલਐ͠ଓ͚Δ ະདྷʹ޲͚ͯߦಈͰ͖ΔελϯεͰ͍Δ͜ͱ 2.

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!43 ৗʹະདྷΛඳ͖ଓ͚ɺͦ͜ʹ޲͔ͬͯରࡦલਐ͠ଓ͚Δ ະདྷʹ޲͚ͯߦಈͰ͖ΔελϯεͰ͍Δ͜ͱ 2.