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Photo by julochka on Flickr Elea Chang @ GIANT conf IT DOESN’T TAKE A TO CREATE RAD EXPERIENCES unicorn

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…CHARACTERISTICS …TRUTHS …HIRING …GLORIFICATION LET’S TALK UNICORN

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Photo by julochka on Flickr unicorn characteristics

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UNICORN CHARACTERISTICS DESIGN ` CODING 2 1

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` UNICORN CHARACTERISTICS DESIGN CODING

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` usability testing HTML wireframes CSS mocks JS branding copy back-end coding unit testing UNICORN CHARACTERISTICS DESIGN CODING

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Photo by julochka on Flickr unicorn truths

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1 YOU HAD THE TIME/OPPORTUNITY TO LEARN DESIGN AND CODE UNICORN TRUTHS

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1 YOU HAD THE TIME/OPPORTUNITY TO LEARN DESIGN AND CODE (some people choose to learn and some people fall into it) UNICORN TRUTHS

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2 THERE WERE SOME TRADEOFFS UNICORN TRUTHS

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2 THERE WERE SOME TRADEOFFS UNICORN TRUTHS (you have a finite amount of attention and time)

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3 CONTEXT SWITCHING IS THE NORM FOR YOUR JOB UNICORN TRUTHS

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3 CONTEXT SWITCHING IS THE NORM FOR YOUR JOB (your day-to-day varies. A LOT.) UNICORN TRUTHS

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4 DIVISION OF RESPONSIBILITIES GETS MURKY AT WORK UNICORN TRUTHS

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4 DIVISION OF RESPONSIBILITIES GETS MURKY AT WORK (limits & boundaries? you’ll need ‘em) UNICORN TRUTHS

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5 YOU DON’T AUTOMATICALLY GET MORE LEVERAGE WITH WORK UNICORN TRUTHS

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5 YOU DON’T AUTOMATICALLY GET MORE LEVERAGE WITH WORK UNICORN TRUTHS (mileage will vary)

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Photo by julochka on Flickr unicorn hiring

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UNICORN HIRING DO YOU NEED A DESIGNER WHO CODES?

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day-to-day? DO YOU NEED A DESIGNER WHO CODES? what’s the business? UNICORN HIRING what’s the product?

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DESIGN ` CODING level of expertise? UNICORN CHARACTERISTICS

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“I JUST CAN’T FIND ANYBODY GOOD” – HIRING PERSON UNICORN HIRING

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“I JUST CAN’T FIND ANYBODY GOOD” – HIRING PERSON Good employees are not a fundamental right. UNICORN HIRING

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“I JUST CAN’T FIND ANYBODY GOOD” – HIRING PERSON What are you offering, as a company? UNICORN HIRING

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YOU DON’T HAVE TO HIRE TO GET A UNICORN. UNICORN HIRING

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YOU DON’T HAVE TO HIRE TO GET A UNICORN. UNICORN HIRING CAREER DEVELOPMENT

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YOU DON’T HAVE TO HIRE TO GET A UNICORN. UNICORN HIRING • create opportunities CAREER DEVELOPMENT

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YOU DON’T HAVE TO HIRE TO GET A UNICORN. UNICORN HIRING • create opportunities CAREER DEVELOPMENT • $$ for learning

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UNICORN HIRING - books - tutorials - bootcamps - mentors - workshops - conferences • create opportunities CAREER DEVELOPMENT • $$ for learning

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DESIGNERS WHO CODE AREN’T BORN. THEY’RE CREATED OVER TIME. UNICORN HIRING

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Photo by julochka on Flickr unicorn glorification

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UNICORN GLORIFICATION WHY ARE WE FOCUSED ON ONLY ONE TYPE OF DESIGNER?

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UNICORN GLORIFICATION DESIGNER WHO CODES = “UNICORN” DESIGNER WHO DOESN’T CODE = ??? designers who code are better than designers that don’t

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UNICORN GLORIFICATION designers who code are better than designers that don’t Knowing how to code = better designer

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UNICORN GLORIFICATION designers who code are better than designers that don’t Knowing how to code = better designer Focusing on design = better designer

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UNICORN GLORIFICATION designers who code are better than designers that don’t Knowing how to code = better understanding of web constraints

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UNICORN GLORIFICATION designers who code are better than designers that don’t Knowing how to code = better understanding of web constraints Experience = better understanding of web constraints

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UNICORN GLORIFICATION BEING A DIFFERENT KIND OF DESIGNER IS JUST THAT: DIFFERENT (not better, not worse)

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UNICORN GLORIFICATION WHY ARE WE FOCUSED ON ONE PARTICULAR CAREER PATH?

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UNICORN GLORIFICATION 1 LEARN TO DESIGN 2 LEARN TO CODE

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UNICORN GLORIFICATION this is THE way to work one way to work VS 1 LEARN TO DESIGN 2 LEARN TO CODE

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UNICORN GLORIFICATION learn multiple areas of work hone skills in one area of work OR SHOULD YOU… ?

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UNICORN GLORIFICATION learn multiple areas of work hone skills in one area of work OR SHOULD YOU… ? WHATEVER WORKS FOR YOU!

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LEAVE UNICORNS TO FAIRYTALES. LET’S CELEBRATE DESIGNERS FOR THEIR WORK, WHETHER OR NOT THEY CODE.

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Photo by julochka on Flickr THANK YOU! @elea [email protected]