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@benholliday #govdesign Building a user centred design community

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@benholliday #govdesign @benholliday #govdesign

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@benholliday #govdesign Everything we do is about changing lives by providing security, extending opportunity and giving people in our society the support they need

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@benholliday #govdesign This is still the real challenge: A government that delivers services in order to organise itself around the needs 
 of its users

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@benholliday #govdesign

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@benholliday #govdesign UK’s largest public service department Design team of 40+ people specialising in service design, interaction design, content design and front end development

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@benholliday #govdesign Building the design community benholliday.com/building-a-design-community

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@benholliday #govdesign 1. Make sure everyone can talk to each other 2. Give everyone the opportunity to meet face-to-face 3. Encourage everyone to work in the open

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@benholliday #govdesign Everyone should be able to 
 talk about their work. This gives visibility to everything that we’re working on, and encourages collaboration benholliday.com/building-a-design-community

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@benholliday #govdesign @benholliday #govdesign

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@benholliday #govdesign Policy and service design openpolicy.blog.gov.uk/bringing-together-policy-and-digital-design-teams

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@benholliday #govdesign Does your organisation 
 have design leadership?

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@benholliday #govdesign The only way for you 
 to lead is by example

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@benholliday #govdesign Change happens as a result of collective, small, actions

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@benholliday #govdesign

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@benholliday #govdesign @benholliday #govdesign

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@benholliday #govdesign 5 things 
 to get started @benholliday #govdesign

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@benholliday #govdesign Be deliberate with 
 your language

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@benholliday #govdesign @benholliday #govdesign

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@benholliday #govdesign The goal should be to remove anything, including language, that creates barriers when working on a public service benholliday.com/the-problem-with-customer

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@benholliday #govdesign Adjust the focus

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@benholliday #govdesign Framing the problem is a process of reduction. Starting conversations. Creating understanding 
 and opportunities.

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@benholliday #govdesign Take small risks 
 every day

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@benholliday #govdesign The secret to getting things done: being pragmatic (you can’t win every battle today), and optimistic (everything is worth fighting for)

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@benholliday #govdesign Cows on the path. 
 Not just paving the cow paths

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@benholliday #govdesign Design at its best frames the unusual and celebrates diversity. Its mistakes make it human. It’s made up of complex emotions

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@benholliday #govdesign … creative organisations prioritise rituals of doing; the least creative organisations prioritise rituals of saying, the most common of which is the meeting Kevin Ashton (How to Fly a Horse)

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@benholliday #govdesign Collaborate

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@benholliday #govdesign If you care about design:
 Don’t worry about who gets the credit

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@benholliday #govdesign …move from ‘everyone wants to solve the problem’ to ‘everyone wants the problem to be solved’ benholliday.com/everyone-wants-to-solve-the-problem

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@benholliday #govdesign Learn to enjoy the size 
 of the problem

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@benholliday #govdesign @benholliday #govdesign

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@benholliday #govdesign …the more seriously we take things the more ridged or unimaginative our work can become benholliday.com/learning-to-enjoy-the-size-of-the-problem

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@benholliday #govdesign Push hard for 
 design leadership, 
 starting with yourself @benholliday #govdesign

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@benholliday #govdesign digital.dwp.gov.uk/careers @DWPDigital benholliday.com @benholliday