Slide 27
Slide 27 text
“However, the speed with which media agencies (and
clients) have embraced communications planning has
caused concern. For it to really work, communications
planners need to be "T-shaped" people. ... "T-shaped"
communications planners, with a background in media,
have a deep understanding of media, and a broad
understanding of the other disciplines within the
marketing spectrum.”
The hunt is on for the Renaissance Man of computing
By David Guest in 1991