Responsive & Content - Speaker Deck

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Responsive & content

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Tom Claus & Kristof Houben

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M Ø B I L E V I K I N G S

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http://www.youtube.com/watch?v=ITjsb22-EwQ

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"Responsive content is not a thing"

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"Fragmenting our content across different device optimized experiences is a losing proposition, or at least an unsustainable one."

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Content provides value in context

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Audience is less predictable

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Divided

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Passive & Active

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Passivists

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Activists

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Well not exactly…

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I can't even predict myself…

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"It looks like you're on a train. Would you like me to show you the insultingly simplified mobile site?"

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Types of content

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Passivists love side information

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Activists love action…

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…but also define own context …

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Reflect on what is important… you must

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Truncating is NOT a content strategy

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Actions and content should be available on ALL devices

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All devices are equal ♥

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ERROR 512: Content not responsive!

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Easy in design, but in reality...

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19:35:42

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19:35:42

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Dynamic content

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200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO

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€ 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7

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200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO 200.00 EURO 10 EURO 1938 EURO 13.93 EURO 133.7 EURO € 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7 € 200.00 € 10 € 1938 € 13.93 € 133.7

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België Duitsland Nederland Frankrijk Verenigd Koninkrijk België Duitsland Nederland Frankrijk Verenigd Koninkrijk België Duitsland Nederland Frankrijk Verenigd Koninkrijk BE DE NL FR UK BE DE NL FR UK BE DE NL FR UK

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donderdag 22 november 2012 19u34 15 minuten 25 seconden Donderdag 22 November 2012 19:34:42 donderdag 22 november 2012 19u34 15 minuten 25 seconden Donderdag 22 November 2012 19:34:42 don 22 nov '12 19:34 12min 25sec Don. 22/11/12 19:34:42 don 22/11/12 19:34 12m 25s Don. 22/11/12 19:34:42

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What have we learned today?

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Any Questions? Tom Claus [email protected] @tomclaus on Twitter 0032 472 95 95 24 Kristof Houben [email protected] @houbenkristof on Twitter 0032 483 20 81 52

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