Companies of the future. No CEO, no boss managed by Blockchain. MARCH 2018

THE CHANGING WORLD OF LIVING AND WORKING 17 A new generation is looking for a different kind of experience in life and work. This shift requires a change in how space, environment and human interactions are designed. Transforming the built environment and experience for the new worker: The super freelancer.

18 FROM LONG-TERM EMPLOYEES TO SUPER FREELANCERS • Shift in priorities • Focus on private sector • Employee participation • “Good” working atmosphere • Flexible working hours • Home office • Sabbaticals Long-term employee • Expects maximal earnings • Located near the client • May anticipate being hired by the client • Participating in local meetings • High effort on new business acquisition Freelancer • Steady flow of work • Relaxed lone ranger • Prefers virtual meetings • Micro information manager • Digital entrepreneur • Expects maximal earnings • Loose bond to corporates • Stronger bond to individuals and projects • “I can live anywhere” Super Freelancer

TOWARDS INDIVIDUAL LONE FIGHTERS 19 A new world of work transforms the shape of the workforce toward the individual lone fighters.

20 PRIMARY FOOTER SECONDARY FOOTER TOWARDS INDIVIDUAL LONE FIGHTERS In 2035 9 billion people (6 billion working) 50% freelancers (3 billion) 1 in 3 becomes a Super Freelancer

AVERAGE INTERNET SPEED (IN GBPS) FLIGHT BERLIN TO LONDON (USD$) FLIGHT BERLIN TO LONDON (MINUTES) FREELANCERS (AS % OF US POP.) CURRENT MARITAL STATUS (US) HOME OWNERSHIP DECLINE 100 10 1 0.1 0.01 2010 2015 2020 2025 2030 2035 60% 45% 30% 15% 0% 1990 2000 2010 2020 2020 2030 $240.00 $180.00 $120.00 $60.00 $0.00 1985 1995 2005 2015 2025 2035 $75 $20 80% 70% 60% 50% 40% 1960 1977.5 1995 2015 2030 200 150 100 50 0 1950 1970 1990 2010 2030 30M 1H45M 70% 19 8 0 69% 68% 67% 66% 65% 64% 63% 62% 61% 60% 19 8 2 19 8 4 19 8 6 19 8 8 19 9 0 19 9 2 19 9 4 19 9 6 19 9 8 20 0 0 20 0 2 20 0 4 20 0 6 20 0 8 20 10 20 12 20 14 RATE SEASONALLY ADJUSTED STATISTICAL PERSPECTIVE ON THE DEMAND

Coworking is a style of work that involves a shared working environment, often an office, and independent activity. It is not only about the physical place, but about establishing the coworking community first. New models of working Coworking Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location. New models of living Coliving PARADIGM SHIFT

Coworking is a style of work that involves a shared working environment, often an office, and independent activity. It is not only about the physical place, but about establishing the coworking community first. New models of working Coworking Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location. New models of living Coliving PARADIGM SHIFT

Hubud Hubud is Bali's 1st coworking space for "location-independent entrepreneurs, startups, creatives, and changemakers". They host more than 30 curated events monthly and also offer a "Soft Landing Package" that included airport pickup, finding a home, an introduction to the community and associated activities. BALI

25 2.000 4.000 6.000 8.000 2007 2009 2011 2013 2015 7.800 3.400 1.130 310 75 N U M B E R O F C O W O R K I N G 
 S PA C E S W O R L D W I D E a s o f O c t o b e r e v e r y 
 s e c o n d y e a r 150.000 300.000 450.000 600.000 2007 2009 2011 2013 2015 510.000 295.000 151.000 81.000 43.000 N U M B E R O F M E M B E R S 
 W O R L D W I D E a s o f O c t o b e r e v e r y 
 s e c o n d y e a r E X PA N S I O N P L A N S 
 F O R 2 0 1 6 2011-12 2013-14 2015-16 A l l Ye s e x p a n s i o n s c o m b i n e d 2 7 % 1 2 % 3 5 % 3 1 % 8 % Yes, with more desks and space in our current location Yes, we plan to move to a larger location Yes, we plan to move to another extra location No Other E X PA N S I O N P L A N S 
 I N P R E V I O U S Y E A R S 2013-14 2011-12 21% 8% 35% 33% 8% 29% 9% 36% 29% 8% 6 1 % 5 9 % 6 7 % COWORKING STATISTICS

Coworking is a style of work that involves a shared working environment, often an office, and independent activity. It is not only about the physical place, but about establishing the coworking community first. New models of working Coworking Coliving gives super freelancers increased freedom and flexibility by providing weekly or monthly leases, reliable internet, coworking space, and global meeting points to create new friendships and business contacts while traveling from location to location. New models of living Coliving PARADIGM SHIFT

WeLive USA WeWork, the global coworking company, launched a new residential concept called WeLive. The first renovated space was launched in Arlington, Virginia (USA) where they turned an older office building into micro-apartments with attached spaces. Wework offers their customers access to health insurance as well as endless growth and social opportunities.

Concierge Full-time community concierge and housekeeping team. Mobile App Community engagement through 
 the mobile app and access to all We Community events and a global community of 100.000 members. Areas Community-driven common areas, including a Chef’s Kitchen, Laundry/ Arcade and Yoga Studio.

TOWARDS INDIVIDUAL LONE FIGHTERS 29 WeWork is bringing influx of talented and energetic young entrepreneurs that transform neighbourhoods and elevate property value in the process.

$17,5 MIO WeWork, 51 Melcher St, Boston 44% of square footage, Other tenants: Life is good, Netsuite WeWork, 222 Broadway, New York 17% of square footage, Other tenants: Conté Nast Entertainment WeWork, 25 Taylor St., San Francisco 100% WeWork $52,8 MIO $350 MIO $502 MIO $18 MIO $27 MIO 2012 2013 2014 2014 ELEVATING PROPERTY VALUE

31 What makes more sense?

32 Chiang Mai, Thailand London, England Four-person family monthly costs: 1,541.87€ without rent. Cost of living index in Chiang Mai is 44.39% lower than in Milan. Cost of living rank 417th out of 558 cities in the world. Four-person family monthly costs: 3,070.23€ without rent. Cost of living index in London is 8.04% higher than in Milan. Cost of living rank 33th out of 558 cities in the world. COST OF LIVING

WHO IS OFFERING THAT? 
 ROAM.CO 33 MIAMI BALI TOKYO LONDON SAN FRANCISCO

Roam MIAMI, BALI, TOKYO,
 LONDON, SAN FRANCISCO Roam wants to help people "ditch" their corporate offices and stressful commutes in favor of upscale coliving spaces in dream destinations around the globe. Rather than juggling multiple bookings and rates, Roam users pay a flat rate of $500 a week (or $1,800 a month) to book time at any of the company’s properties. They can stay for as little as one week or for months at a time.

35 Now you are on that island… 
 how do you get jobs?

36 NEW TYPES OF REVENUE STREAMS Clarity provides entrepreneurs with over- the-phone business expertise and mentorships. Clarity Codementor is an online marketplace connecting developers with experts for on- demand 1:1 help via screen sharing, video and text chat. Codementor Upwork is the world’s largest freelance talent marketplace. Freelancers are earning more than $1 billion annually via Upwork. Businesses can hire these online freelancers for any type of work that can be done in front of a computer — from every tech skill imaginable to project management, customer support, marketing, design and even legal services. Upwork

37 Ever thought about starting 
 a global business in Estonia?

e-Residency e-Residency of Estonia is a program launched by Estonia on 1 December 2014. The program allows non-Estonians access to Estonian services such as company formation, banking, payment processing, and taxation. The program gives the e-resident a smart card which they can use to sign documents. REPUBLIC OF ESTONIA

TOWARDS INDIVIDUAL LONE FIGHTERS 40 e-residents bring a significant amount of business to the Estonian economy. They have already brought €14.4 million back to Estonia in the first three years and this is predicted to rise to €1.8 billion by 2025, which is a return of €100 for every €1 invested in the program.

42 How do I launch a global product?

43 Heatworks and frogVentures Bringing efficiency, purity & precision to heating fluids TM

No content

No content

46 How was the product financed?

47 Other ideas how to do that?

51 VENTURE CAPITAL FUND Fu n d / I n v e s t m e n t M a n a g e m e n t Venture Capital Firm General Partner Limited Partners (Investors) public pension funds, corporate pension funds, insurance 
 companies, high net-worth individuals, family offices, endowments, 
 foundations, fund-of-funds, sovereign wealth funds, etc. O w n e r s h i p o f t h e f u n d Investment Investment Investment Investment Investment Investment T h e f u n d ’ s o w n e r s h i p o f t h e p o r t f o l i o i n v e s t m e n t Venture Capital Fund Limited Partnership

FUNDRAISING MECHANISMS 52 An Initial Coin Offering, also commonly referred to as an ICO, is a fundraising mechanism in which new projects sell their underlying crypto tokens in exchange for bitcoin and ether. It’s somewhat similar to an Initial Public Offering (IPO) in which investors purchase shares of a company.

53 ICO – POOL CREATOR WORKFLOW Announce deal Create spreadsheet 
 of contributions Accept ETH contributions Payout ETH to ICO using Personal ETH for transaction costs Distribute tokens
 manually Receive ICO
 tokens Refund ETH manually Deal fail?

54 SECTION The 8 biggest ICO fundraises of 2017 Filecoin Total raised: $257 million. ICO date: September. Company location: United States. What it does: Blockchain-based data storage. Tezos Total raised: $232 million. ICO date: July. Company location: United States. What it does: A new blockchain aiming to be more reliable than BTC or ETH. Sirin Labs Total raised: $157 million. ICO date: December. Company location: Switzerland. What it does: Plans to build a blockchain-based smartphone. Banco Total raised: $153 million. ICO date: June. Company location: Israel. What it does: Decentralized liquidity technology for ethereum. Polkadot Total raised: $145 million. ICO date: October. Company location: Switzerland. What it does: Technology allowing people to use multiple blockchains at the same time. Status Total raised: $107 million. ICO date: June. Company location: Switzerland. What it does: An interface that makes it easier for people to use ethereum. Qash Total raised: $106 million. ICO date: November. Company location: Tokyo. What it does: Aiming to be a payment token for financial services. Kin Total raised: $98 million. ICO date: September. Company location: Canada. What it does: Cryptocurrency for video messaging app Kik.

FUNDRAISING MECHANISMS 55 Axel – come on… how long do you think this take to be institutionalized? Years? Centuries?

56

57 Key insights

Often it’s the same business model, delivered differently, that differentiates. “ AXEL QUACK 58 CLOSING THOUGHTS

KEY INSIGHTS Rise of the super freelancer: In 2035; 9 billion people 
 (6 billion working); 50% freelancers (3 billion); 
 1 in 3 becomes a Super Freelancer
 Coworking and Co-living approaches and examples on their monetisation opportunities (e.g WeLive)
 Remote jobs through Upward etc. and possibilities to start a global business in Estonia
 Alternative fundraising mechanisms through ICOs What you have 
 heard today…

CONTACT Axel Quack
 axel.quack@frogdesign.com
 LinkedIn: axel.quack
 Feel free to reach 
 out to me My book TECHNOLOGY WILL END NATION STATES – Decentralized Borderless Voluntary Nations on the Blockchain will be published in June 2018. Thank you!


FROG IS A COMPANY OF ARICENT © 2018 FROG DESIGN INC. Thank you.